K Compare The PropTech
Identity and presence supplier

Where this supplier sharpens how your agency shows up — what to look for.

A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
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Kerfuffle & Compare The PropTech Partner

Property buyers decide whether to view a property before they ever walk through the door. The quality of your online presentation is the decision they are making. 360imagery creates immersive 360-degree property tours that let buyers explore a property from every angle - generating more qualified viewings and fewer wasted appointments.

360imagery provides professional 360-degree photography and virtual tour services for UK estate agents, transforming standard property listings into immersive online experiences. Buyers who can walk through a property virtually before requesting a viewing are more committed when they arrive - and more likely to make an offer.

360
360-degree
Full immersive property photography
VT
Virtual tours
Hosted and portal-compatible
PROP
Property-focused
Specialist estate agency service
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4.5 rated
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The property presentation problem

Standard property photography shows buyers what a property looks like. 360-degree tours show them what it is like to be inside it.

Flat photography gives a partial, static view of a property. Buyers viewing on portals are making a mental picture from a sequence of still images that may or may not represent how the property actually feels. 360-degree photography and virtual tours close the gap between the online impression and the physical experience - producing better-qualified viewers and fewer wasted appointments.

Viewings from buyers who had a different expectation from the photos

Standard photography can misrepresent room size, flow and proportion. When buyers arrive expecting something different from what they find, they leave disappointed and time has been wasted on both sides.

Property listings that look the same as every other listing on the portal

A portal page with flat photography and a floor plan looks identical to every other listing at a similar price point. A virtual tour is an active differentiator that produces more engagement and more requests to view.

Buyers who need multiple viewings before they can commit

Buyers who can thoroughly explore a property online before they visit often need fewer return viewings before they are ready to make an offer - because the basic orientation questions have already been answered.

Out-of-area buyers who cannot easily make an initial viewing

For properties that attract buyers relocating from outside the area, a virtual tour enables the initial qualification that a physical viewing cannot practically achieve. Buyers who tour virtually and then fly in for a viewing are significantly more motivated.

How 360imagery works for estate agents

Six elements of professional 360-degree property photography that change how buyers engage with your listings.

360imagery's service is designed around the specific requirements of estate agents who need immersive property presentation that works across portals, social media and their own website.

1

Professional 360-degree photography

High-resolution 360-degree photography of every room in the property, captured with professional-grade equipment and processed to produce an accurate, flattering and immersive representation of the space.

2

Virtual tour creation and hosting

Individual room panoramas assembled into a navigable virtual tour that buyers can move through at their own pace from any device - desktop, tablet or mobile.

3

Portal-compatible formats

Virtual tours delivered in formats compatible with the major UK property portals - so your immersive presentation is accessible to buyers wherever they search.

4

Website and social media embedding

Virtual tours provided in formats that embed on your agency website and can be shared across social media - extending your property's reach beyond portal search.

5

Standard property photography

Professional photography for use in portal listings, property brochures and marketing materials - aligned with the 360-degree content for a consistent property presentation.

6

Fast turnaround and delivery

Efficient scheduling and rapid delivery of completed virtual tours - so your property is marketed with the full immersive presentation as quickly as possible after instruction.

How 360imagery delivers your property virtual tour

From booking to live virtual tour - five stages.

360imagery's service is designed to work seamlessly with an estate agent's instruction workflow - quick to book, professionally executed and delivered ready for immediate use.

1

Booking and property briefing

Booking confirmed for the property address. Brief for any specific requirements - rooms to prioritise, features to highlight, any staging guidance.

2

Photography visit

Professional 360-degree photography of all rooms and key spaces, captured efficiently to minimise disruption to vendors or tenants.

3

Processing and tour creation

360-degree panoramas processed and assembled into a navigable virtual tour, colour-corrected and quality-checked.

4

Delivery and portal preparation

Virtual tour delivered in portal-compatible format and in formats for website embedding and social media sharing. Accompanied by standard photography for listing use.

5

Tour goes live

Property listed with virtual tour active - buyers start exploring the property immediately, with qualified viewing requests arriving from people who already know the property intimately.

The Kerfuffle member offer

Kerfuffle members get a photography assessment and commercial terms discussed before any commitment.

360imagery is a Kerfuffle-listed supplier. Members get their Kerfuffle account manager included before any service agreement is signed.

What Kerfuffle members get with 360imagery

  • Priority booking for Kerfuffle member agencies
  • 360-degree photography service scoped to your portfolio
  • Kerfuffle AM included in commercial discussions
  • Terms reviewed before any commitment
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Bespoke deal
Scoped to your business

Book a demo and the 360imagery team will scope it live - with your Kerfuffle AM in the room.

More on Kerfuffle

Dig into the data before you book a demo.

360imagery's Kerfuffle profile has a verified 4.5-star review. Review the profile before booking a shoot.

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Live demo - open to all Kerfuffle members

Book a 360imagery demonstration shoot.

A demonstration of the 360-degree photography and virtual tour process for a sample property - so you can see the finished result before committing to a full service agreement.

On demand
Book now
30 min + Q&A

360-degree property photography and virtual tours for UK estate agents

How estate agents can generate more qualified viewings and differentiate their listings with professional 360-degree photography and immersive virtual tours.

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Frequently asked questions

What property professionals ask before they get started.

Are 360imagery virtual tours compatible with Rightmove and Zoopla?
360imagery delivers virtual tours in portal-compatible formats. Contact them to confirm current compatibility with the specific portals you use.
How quickly are virtual tours delivered after the photography visit?
Contact 360imagery to confirm current delivery timelines. Fast turnaround is a core part of their service proposition for estate agents.
Can the virtual tour be embedded on our agency website?
Yes. Virtual tours are delivered in formats that embed on estate agency websites and can be shared across social media channels.
Is 360-degree photography suitable for all property types?
360-degree photography works for all property types and sizes. The technology is particularly effective for larger properties where buyers benefit from the spatial orientation a virtual tour provides.
Do you provide standard photography as well as 360-degree?
Yes. 360imagery provides standard property photography alongside the 360-degree and virtual tour service - so your portal listing has both the flat photography and the immersive tour.
How do I access the Kerfuffle member offer?
Book a call through this page and mention Kerfuffle or Compare The PropTech. Your Kerfuffle account manager will be included.
About 360imagery

360imagery - professional 360-degree property photography for UK estate agents.

360imagery is a UK provider of professional 360-degree property photography and virtual tour services, specialising in the estate agency market. The firm creates immersive property presentations that enable buyers to explore properties in detail before requesting a viewing - producing better-qualified viewings, fewer wasted appointments and listings that stand out on the portals. 360imagery's property sector focus means their service is designed around the specific workflow requirements of estate agents rather than adapted from corporate or commercial photography.

360imagery.co.uk →
Pays You Back

PropTech That Pays Back - a Kerfuffle initiative.

PropTech That Pays Back rewards estate agents with kredits when they use the tools they invest in - not just when they sign the contract. Check whether 360imagery participates and start earning back on your spend.

See 360imagery on PropTech That Pays Back → Register your agency →

The buyers who tour your properties virtually before they visit are the ones most likely to make an offer.

Kerfuffle members get more than a demo - you get commercial terms reviewed before you sign anything.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the right fit for your business.

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