Acaboom is the interactive market appraisal and valuation presentation platform built for UK estate agents who want to win more instructions without working harder at each appointment. Before the visit: send a personalised introduction with video, local market data, and why-us content that impresses before you arrive. After the visit: deliver a digital proposal with your agency agreement built in - signed on the client's device, immediately. 92 agents have reviewed Acaboom on Kerfuffle. They rate it 4.9 stars.
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Market appraisal conversion is one of the highest-leverage metrics in estate agency. A one-percentage-point improvement in conversion rate means significantly more revenue on the same number of valuation bookings. Yet most agencies still send sellers a generic brochure PDF before the appointment and a follow-up email after - competing against agencies that have invested in making every touchpoint count.
The decision point is rarely purely about fee. Sellers choose the agent who made them feel most confident and most impressed throughout the process. If your pre-appraisal communication is generic and your post-visit proposal is a PDF attachment, you are handing the emotional edge to an agency that has invested in how they present themselves at each stage.
When appraisal preparation is left entirely to individual valuers, quality varies with the individual. Acaboom standardises the high-quality approach across your whole team - every valuer sends the same impressive, personalised pre-visit presentation, every time, regardless of how experienced or systematic they personally are.
The seller's decision is often made in the hours after the last valuation appointment - before your written proposal arrives. A digital Acaboom proposal delivered the same evening, with your agency agreement built in for immediate e-signature, captures the moment of peak enthusiasm. A proposal that arrives two days later by email is competing against a decision already made.
A great valuer with no pre-visit communication is invisible until they ring the doorbell. An Acaboom pre-appraisal presentation introduces the valuer by name and video, shares local market data relevant to the specific property, explains why your agency wins on results, and arrives in the seller's inbox before the appointment. The valuer walks in already trusted.
Acaboom is built around the three moments that determine whether a valuation becomes an instruction: the communication before the visit, the presentation during it, and the proposal that follows. Each stage is designed to be easy for your valuers to use and impressive for your sellers to receive.
Before the valuation visit, Acaboom sends the seller a personalised, interactive digital presentation that introduces the valuer by name, shares a personal video message, presents your agency's credentials and local performance data, and tells the seller why they should instruct you before you have even rung the doorbell. The presentation is personalised to the seller's property address and the specific valuer attending - not a generic brochure.
Acaboom pulls rich local property and market data into the presentation automatically - recent sales in the seller's road, average days on market, price achievement rates, and your agency's own performance statistics in the relevant postcode. The data is presented visually and updates in real time, so valuers are never carrying outdated information and sellers see evidence rather than claims.
During the appraisal, valuers use Acaboom's interactive presentation mode to walk through your agency's proposition with the seller - personalised slides, video testimonials, service details, and the specific data points relevant to their property. The presentation adapts to the conversation rather than forcing the valuer through a fixed script, and is designed to work on a tablet or laptop in the seller's home.
After the appointment, your valuer sends a customised digital proposal directly from Acaboom - including your recommended marketing strategy, fee structure, and your agency agreement for digital signature. The proposal is branded, professional, and can be sent within minutes of leaving the property. Sellers can review and sign on their phone that evening. No printing, no emailing PDFs, no follow-up chasing for a wet signature.
Acaboom tells your team exactly when a seller opened the pre-visit presentation, which slides they spent most time on, whether they watched the valuer's video, and when they opened the proposal. That intelligence lets valuers follow up at exactly the right moment - not two days after the seller has already instructed a competitor, but in the hour after they opened the proposal for the second time.
Every valuer on your team has their own personalised Acaboom profile - their photo, their video, their personal track record data. Agency branding, key messages, and service descriptions are controlled centrally so every presentation is on-brand regardless of which valuer sends it. Branch managers can see engagement rates and proposal conversion by valuer, creating visibility into appraisal performance that was previously invisible.
Acaboom is designed to be easy for valuers who are not naturally tech-forward. The platform handles the complexity; your valuers send a link.
Acaboom's team configures the platform with your agency branding - logo, colours, fonts, approved copy, and your key selling points. Central content that appears in every presentation is set up once and managed by whoever handles your marketing - valuers cannot deviate from the approved brand message.
Each valuer records a short personal introduction video and completes their profile - their name, photo, specialist market area, and personal performance statistics. These are stored in Acaboom and automatically included in every presentation that valuer sends. The video does not need to be professionally produced - authentic and direct performs better than polished.
Your presentation templates are built - pre-visit introduction, during-appointment slides, and post-visit proposal. Local market data connections are set up so comparable properties and performance statistics populate automatically. Your agency agreement template is loaded for inclusion in the digital proposal.
Valuers are trained in how to send the pre-appraisal presentation - typically a 45-minute session. Sending a presentation requires entering the seller's name, property address, and appointment date. Everything else is automated. The first few sends are monitored with the Acaboom team to ensure the experience is working as expected.
Engagement data from each presentation and proposal is reviewed regularly - which slides are getting attention, where sellers are dropping off, how quickly proposals are being signed. Acaboom's team helps interpret the data and suggest adjustments to content or timing. As your instruction conversion rate improves, the platform's impact compounds.
Acaboom is a Kerfuffle partner. Members get a dedicated route - your Kerfuffle account manager in the commercial conversation before you commit to anything, with priority onboarding so your valuers are sending presentations quickly.
Standard route
Standard per-valuer pricing
Your terms, reviewed before you commit
Acaboom is priced per valuer per month. The Kerfuffle member route means those terms are reviewed by your AM before you sign - and your valuers get priority setup so you are not waiting months to see the results.
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A live walkthrough of the pre-visit presentation, the during-appointment module, the digital proposal with e-signature, and the engagement tracking dashboard - followed by a Q&A for agency directors and valuers.
Acaboom was built by people who understand how estate agency instruction conversion actually works - not through better scripts, but through better evidence, better timing, and a better impression at every stage of the appraisal process. The platform handles the before, the during, and the after - so your valuers can focus on the part that only they can do: the human conversation that builds trust in the room.
Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actively use the tools they invest in. See Acaboom's pay-back terms and start earning back on your appraisal platform investment.
92 agents have reviewed Acaboom on Kerfuffle. 4.9 stars. Book the demo and see why.
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