The best valuer in the room wins the instruction. The right tooling makes the second-best valuer look like the best.
AUTOMATE YOUR AGENCY TO GIVE YOUR PROSPECTS THE PERFECT CUSTOMER JOURNEY, EVERY-TIME After over twenty years in the property industry, we noticed there were a huge number of opportunities within the...
The vendors and landlords in your patch are forming opinions about every agency long before they pick up the phone. Active Agent helps you make sure those opinions work in your favour.
Vendors research agents online before they call. An inconsistent, dated, or generic digital presence sends the wrong signal - and sends instructions to someone else.
Consistent, professional marketing compounds over time. Agencies that invest in their brand early build a local profile that makes them the default choice for vendors when the time comes to sell.
Estate agents are property experts, not designers or copywriters. Trying to do both means neither gets done to the standard your brand deserves.
Posting when you remember is not a marketing strategy. Agencies that build consistent, intentional digital content build audiences that convert to instructions.
Active Agent combines specialist property sector knowledge with marketing execution. The result is a local brand that makes your agency the default choice when vendors decide to sell.
A brand strategy that differentiates your agency from every other agent in your patch. Active Agent identifies what makes your agency genuinely distinctive and builds the communications around it.
Consistent, professional content across the platforms your vendors and landlords are actually using. Done-for-you or with your team, depending on your preference and budget.
Targeted campaigns that reach the specific audience most likely to instruct your agency. Better targeting means better conversion and lower cost per instruction.
Professional presentation of every property you bring to market - photography briefs, copywriting, portal optimisation, and marketing materials that reflect the standard of your agency.
A structured approach to building your agency's review profile on Google, Trustpilot, and other platforms. Social proof is one of the most powerful instruction drivers in a competitive local market.
Clear reporting on what your marketing is achieving - traffic, leads, conversions, and instruction source. Investment decisions based on evidence, not instinct.
Active Agent starts with a clear understanding of where your agency is and where you want it to be.
Active Agent reviews your current brand position, your local market, and your competitors. A clear picture of the starting point before any work begins.
A marketing strategy built around your agency's specific objectives - instruction growth, brand awareness, or a specific market segment. The brief defines what success looks like.
Active Agent produces the content, campaigns, and materials agreed in the strategy. All work reviewed and approved before it goes live.
Content and campaigns go live across the channels agreed in the strategy. Active Agent manages the distribution and monitors the early performance.
Regular reporting on results against the brief. What is working is scaled; what is not is adjusted. The strategy evolves based on evidence.
Active Agent is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a direct commercial conversation with your Kerfuffle account manager in the loop.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Active Agent pricing is discussed directly with Kerfuffle members. Your account manager reviews the commercial terms before you sign anything.
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A focused walkthrough of Active Agent covering the key features, your specific agency requirements, and the Kerfuffle member offer. The best way to evaluate Active Agent is a direct conversation with their team.
Active Agent is listed on Kerfuffle and Compare The PropTech as a verified supplier to the UK estate agency market. They specialise in market appraisal for estate agents, letting agents, and property professionals across the UK. Kerfuffle members can access Active Agent's services through a direct introduction with commercial terms reviewed before any commitment.
Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in - not just when they sign the contract. Check if Active Agent participates and start earning back on your subscription.
Book a call with the Kerfuffle team and we will walk you through the member offer for Active Agent.
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