Estate agents sit on databases of thousands of contacts: past buyers, valuations that did not convert, landlords who have not re-let for two years. Email blasts go out - the same message to everyone - and the click rate tells you nothing actionable. Agents do not have the time to segment manually, personalise at scale, or follow up on the right signals at the right moment.
Estate agents sit on databases of thousands of contacts: past buyers, valuations that did not convert, landlords who have not re-let for two years. Email blasts go out - the same message to everyone - and the click rate tells you nothing actionable. Agents do not have the time to segment manually, personalise at scale, or follow up on the right signals at the right moment.
Past CRM contacts go cold because no nurture system exists for them
Generic email campaigns get low engagement because they are not relevant to the reader
Sales staff miss follow-up timing on warm contacts who have already shown intent
Manual segmentation is too slow for teams of any reasonable size
No visibility into which contacts are ready to transact now
Estate agents sit on databases of thousands of contacts: past buyers, valuations that did not convert, landlords who have not re-let for two years. Email blasts go out - the same message to everyone - and the click rate tells you nothing actionable. Agents do not have the time to segment manually, personalise at scale, or follow up on the right signals at the right moment.
Emails are sent automatically based on what each contact actually does - opens, clicks, property views. No broadcast blasts.
Each contact receives property recommendations matched to their profile. Buyers see listings relevant to them; sellers see market movement in their postcode.
ActivePipe scores contact behaviour and surfaces the contacts showing purchase or valuation intent right now, so agents know who to call first.
ActivePipe connects to leading estate agent CRM platforms. Contact data, activity logs, and lead alerts flow back into the CRM automatically.
Re-engage past valuation contacts with timely, relevant content about their local market. Convert dormant leads into fresh instructions.
Keep vendors informed with automated property update emails through the sales process. Keep landlords engaged with local rental market data between lettings.
Getting started with ActivePipe through Kerfuffle.
ActivePipe connects to your existing CRM. Your contact database is synced without manual exports.
Contacts are automatically grouped by behaviour, property type, location, and transaction stage.
Pre-built and custom email sequences are activated. SmartMatch begins sending relevant property content to each contact automatically.
The intent engine monitors contact behaviour in real time. Hot-lead alerts are sent to the relevant agent as soon as a contact shows buying or selling signals.
Activity and conversion data flows back to the team. Campaigns are refined based on what is actually driving conversations.
ActivePipe is a verified Kerfuffle partner with 4 agent reviews. Members coming via Compare The PropTech get the Kerfuffle account manager introduced before any commercial conversation begins.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
ActivePipe pricing is based on your contact database size and the feature set required. Kerfuffle members get a personalised quote and access to negotiated member pricing. Book a demo via the Calendly link to start the conversation.
ActivePipe's full Kerfuffle profile has 4 verified agent reviews, ratings, awards and case studies. Open in a new tab - your spot on this page is saved.
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A personalised walkthrough of ActivePipe showing your agency what behaviour-triggered automation, SmartMatch, and the intent engine would look like in practice.
The session covers how SmartMatch works, how the intent engine identifies hot contacts, how CRM integration is configured, and what a typical agency sees in the first 90 days. Bring your current email marketing setup and ActivePipe will show you what a switch would look like.
ActivePipe was founded to solve the problem of estate agents sitting on large contact databases with no systematic way to identify which contacts are ready to transact. The platform combines behaviour-triggered email automation with property-specific content matching - SmartMatch - to give every contact in an agent's CRM a personalised, relevant experience without requiring staff to manage the process manually. The intent engine surfaces the contacts showing active buying or selling signals, so agents spend their time on the conversations most likely to convert. ActivePipe is now part of the MoxiWorks family of real estate technology businesses and is active in the UK market.
ActivePipe is part of the PropTech That Pays Back initiative - a Kerfuffle programme that rewards UK estate agents with kredits for actively using the tools they invest in, not just signing the contract. See ActivePipe's pay-back terms and what other agents are saying.
Behaviour-triggered automation, SmartMatch property matching, and live intent alerts - without your staff building a single segment manually. Talk to Kerfuffle and get the introduction.
Want to talk through how ActivePipe would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the right fit for your agency.
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