Agent Design Kit is the design toolkit built specifically for estate and letting agents. Pre-made social media posts, Canva templates, monthly content calendars, stock images, and one-to-one support - all for one flat monthly fee, strictly one agent per town.
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Estate agents know social media matters, but most lack the time, design skills, or budget to produce content that actually stands out. The result is sporadic, generic posts that do nothing to build a local brand.
A content gap is a visibility gap. When a vendor in your area is considering who to instruct, they are watching social media. Agents who post consistently stay front of mind; those who go quiet lose ground without knowing it.
When three agents in the same town use the same stock image service, the content blurs together. Vendors cannot tell you apart - which means they default to brand name or fee, not quality of service.
Designing posts, writing captions, sourcing images, maintaining a calendar - it is a part-time job on top of a full-time one. Most agents either skip it entirely or pay a marketing agency rates that cannot be justified for a local independent.
Most design tools and template services have no exclusivity. Your content looks the same as the agent two doors down. Agent Design Kit guarantees that nobody else in your town gets your toolkit.
Agent Design Kit removes the blank-page problem. Every piece of content your agency needs is already designed, captioned, and ready to personalise.
Pre-made, engagement-optimised graphics with pre-written captions personalised to your agency. Copy, paste, and post - the whole thing takes less than ten minutes a day.
A day-by-day calendar mapping what to post and when, including special days, seasonal content, and market update prompts. You always know what is going out next and why.
Every template is editable in Canva Pro. Add your logo, adjust colours, change the wording - full control over message and branding without needing a designer on call.
A curated library of property and lifestyle images cleared for commercial use. Not the same images every other agent is using - selections chosen to reflect a professional, lifestyle-led brand.
Print-ready brochure designs that match your social media identity. Consistency across digital and print without a separate design retainer.
Access to a private Facebook group of agents and designers for tips, tricks, and bespoke design requests. One-to-one support via email is also included whenever you need it.
Works with the tools you already use
The onboarding is built to be fast because every day without consistent content is a day your competitors are more visible than you.
Agent Design Kit is strictly one agent per town. The first step is a ten-minute call to confirm your territory is open. If it is not, you join a waitlist for when it becomes available.
No contract, no setup fee. Monthly billing from day one, cancel whenever you like. You are live as a member as soon as sign-up is complete.
You get your content calendar, template access, and the full library immediately. A walkthrough call covers how to use Canva, the private group, and how to request custom assets.
Open a template, add your logo, write or copy the pre-written caption, and post. Your first piece of branded social media content is live within minutes of joining.
Use the monthly calendar to post consistently. Request custom designs through the private group. Your local brand builds week by week with content your competitors do not have.
Agent Design Kit is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a commercial conversation with your Kerfuffle account manager in the loop.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
One flat monthly fee covers the full toolkit: posts, calendar, templates, library, brochures, and community support. Kerfuffle members get the deal confirmed through their AM.
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The onboarding call with Agent Design Kit covers your territory availability, the full content library, and how to get your first post live the same day. No lengthy sales process - your content can be ready within the hour.
Agent Design Kit was founded to solve a specific problem: estate agents do not have time to create the volume of social media content that builds a local brand, and most design services are too expensive or too generic to make a difference. By limiting each territory to one agent and providing done-for-you content, Agent Design Kit makes consistent local marketing achievable for independent agencies at any size.
Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in. Check if Agent Design Kit participates and start earning back on your subscription.
Book a call with the Kerfuffle team and we will walk you through the member offer for Agent Design Kit.
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