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Estate agency CRMs are built for estate agency. Agent Hub is built on Salesforce - the world's leading CRM platform - configured for the property industry. The capability you need, on the infrastructure that scales without limits.

Agent Hub Ltd is the first CRM system designed specifically for the property industry and the only Salesforce partner with a property application operating across the UK and Europe. Combining a full Salesforce-powered CRM with a multiple listing service, website creation, AI capabilities and advanced analytics, Agent Hub gives estate agents the operational infrastructure of an enterprise business at a property-specific price.

SF
Salesforce-powered
World's leading CRM platform
MLS
Includes MLS
Multiple listing service built in
1st
First of its kind
Only Salesforce partner with UK/EU property app
5.0
5.0 Kerfuffle
Perfect review score on Kerfuffle
The estate agent CRM problem

Most estate agency CRMs were built for the limitations of 10 years ago. The market has changed; the platforms have not.

The leading estate agency CRMs were built to serve a specific set of UK agency workflows. They do that well within their boundaries. But agencies that want enterprise-grade reporting, deep AI integration, a multiple listing service or the ability to configure the platform to specific workflow requirements hit those boundaries quickly. Agent Hub removes them.

"Our CRM is fine for listings and viewings but the reporting is basic and we cannot customise it."

Salesforce is the global standard for CRM reporting and customisation. Building a property CRM on Salesforce means inheriting two decades of enterprise reporting development and an ecosystem of third-party integrations.

"We have tried three estate agency CRMs and none of them integrate properly with our other tools."

Salesforce's AppExchange ecosystem and open API architecture mean Agent Hub connects to more third-party tools than any property-specific CRM can match natively.

"We operate across the UK and Europe and cannot find a CRM that handles both markets properly."

Agent Hub is the only Salesforce property partner operating across both UK and European property markets. Multi-market agencies have a single platform that handles both.

"We need a CRM that can grow with us without requiring a platform change in two years."

Salesforce scales from single-user operations to global enterprises without requiring a platform change. Agent Hub's property application scales on the same infrastructure.

How Agent Hub works

Six capabilities that give estate agents enterprise CRM power with property-specific configuration.

Agent Hub combines the Salesforce platform's enterprise capabilities with a property-specific application layer - giving agents the best of both worlds.

1

Salesforce-powered property CRM

The full Salesforce CRM platform - contacts, properties, leads, pipeline, tasks, communications - configured for estate agency workflows. Enterprise reporting, automation and customisation available from day one.

2

Multiple Listing Service (MLS)

Agent Hub includes a built-in MLS, enabling collaboration and cross-agency property sharing. Agents can list properties to a wider audience and access listings from partner agencies through the same platform.

3

Website creation with CRM integration

Agent Hub provides website creation services with full CRM integration. Properties listed in the CRM appear on your website automatically; enquiries from the website flow directly into the CRM without manual import.

4

AI capabilities

Salesforce's AI capabilities - Einstein AI - are available within Agent Hub. Predictive lead scoring, intelligent client matching, automated email content and smart scheduling bring AI into the core agency workflow.

5

Advanced analytics and reporting

Salesforce's reporting engine provides dashboard and analytical capability that native estate agency CRMs cannot match. Custom report building, real-time dashboards and pipeline analytics are built in.

6

UK and European market coverage

Agent Hub is the only Salesforce property partner operating in both UK and European markets. Agencies with cross-border operations have a single platform rather than separate regional CRM relationships.

Your journey from traditional CRM to Agent Hub

From demonstration to live Salesforce-powered property CRM - five steps.

Agent Hub's implementation process is managed by a team with both Salesforce expertise and property sector knowledge.

1

Platform demonstration

Agent Hub demonstrates the Salesforce-powered property CRM against your specific workflow requirements. The demonstration is tailored to your operation rather than a standard product walkthrough.

2

Configuration and customisation

The platform is configured to your agency's specific workflows, data structures and reporting requirements. Salesforce's flexibility means the system works like your agency, not a template.

3

Data migration

Your existing contacts, property data and transaction history are migrated to the Agent Hub platform. The migration is managed by the Agent Hub team with minimal disruption to daily operations.

4

Training and go-live

Your team is trained on the platform before go-live. Salesforce's intuitive interface and Agent Hub's property-specific configuration mean the learning curve is shorter than comparable platform switches.

5

Ongoing optimisation

Agent Hub provides ongoing support and optimisation as your use of the platform matures. Salesforce's depth means there are always additional capabilities to unlock as your team becomes more confident.

The Kerfuffle member offer

Kerfuffle members get a direct introduction to Agent Hub and a tailored platform demonstration.

Agent Hub works with estate agents across the UK and Europe. Kerfuffle members get a personal introduction and a demonstration configured to their specific workflow requirements.

What Kerfuffle members get

  • Personal introduction to the Agent Hub team
  • Tailored Salesforce CRM demonstration for your workflow
  • MLS access and website creation discussion
  • Commercial terms reviewed with your Kerfuffle AM
  • Data migration support as part of the implementation
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you commit

Bespoke deal
Scoped to your agency and requirements

Agent Hub pricing is scoped to your agency's size and the specific modules required. Book a call through Kerfuffle to get the right demonstration and commercial conversation.

More on Kerfuffle

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1
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Book a conversation

See Agent Hub's Salesforce-powered property CRM in a live demonstration.

The best way to understand what Salesforce does for an estate agency is to see it configured for your specific workflows - not a generic CRM demo.

Agent Hub platform demonstration

Talk to the Agent Hub team about your current CRM, its limitations and what a Salesforce-powered property platform would look like for your operation.

Book a Zoom with Kerfuffle →
Frequently asked questions

What estate agents ask about Salesforce-based property CRM.

What is the advantage of building a property CRM on Salesforce rather than building proprietary?
Salesforce is the world's leading CRM platform with 20-plus years of enterprise development behind it. Building on Salesforce means inheriting enterprise reporting, an AI layer, a massive third-party integration ecosystem and indefinite scalability - none of which a proprietary estate agency CRM can replicate cost-effectively.
What is the MLS and how does it work for UK agents?
The Multiple Listing Service is a collaborative property database that enables participating agents to list properties to a wider audience and access listings from partner agencies. It is common in US real estate and Agent Hub is bringing that collaborative model to UK and European estate agency.
Is Agent Hub suitable for smaller independent agencies?
Agent Hub is designed for the full spectrum of estate agencies - from independent practices to larger multi-branch operations. The Salesforce platform scales without requiring a platform change as you grow.
Does Agent Hub handle lettings as well as sales?
Yes. Agent Hub's property CRM covers both sales and lettings operations within the same Salesforce-powered platform. All standard estate and letting agency workflows are supported.
How do Kerfuffle members access Agent Hub?
Book a call through the Calendly link on this page. The Kerfuffle team will facilitate the introduction to the Agent Hub team and ensure your AM is part of the commercial conversation.
About Agent Hub Ltd

The first Salesforce-based CRM built specifically for the UK and European property industry.

Agent Hub Ltd is the first CRM system designed specifically for the property industry and the only Salesforce partner with a property application operating across the UK and Europe. Based in London, Agent Hub combines Salesforce's enterprise CRM infrastructure with a property-specific application layer, adding MLS capability, website creation, AI and advanced analytics to create the most capable property CRM infrastructure available to UK estate agents.

1st
First Salesforce property CRM
UK+EU
Only Salesforce partner in UK and Europe
MLS
Built-in multiple listing service
5.0
Kerfuffle review score
PropTech That Pays

Earn back on every tool you invest in.

PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are registered, check eligibility for Agent Hub Ltd, and start earning back on your subscriptions.

Explore PropTech That Pays Back → Register your agency →

Estate agency CRM does not have to be limited by what property-specific platforms can do.

Agent Hub puts the world's leading CRM platform to work for estate agents. Talk to the team through Kerfuffle.

Want to talk through how this would work for your agency?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your branch.

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