Agent Software, makers of Spectre and Hello Again, build marketing tools for UK estate and letting agents. Spectre is the award-winning multi-channel marketing suite covering direct mail, email, social media and property reports -- the all-in-one canvassing tool for instruction generation. Hello Again is the reactivation platform that brings dormant vendor and landlord contacts back into active conversations.
Estate agency instruction generation requires consistent, coordinated marketing across direct mail, digital and social channels. Doing each one separately -- or not at all -- means competitors who use a multi-channel approach are more visible to the vendors in your patch who are considering a move.
Untargeted leaflet drops generate low response rates because they reach the same addresses regardless of whether those properties are likely to come to market. Instruction generation tools that use Land Registry data, Rightmove sold data and local market signals can identify the properties most likely to instruct in the next 90 days.
Vendors who have used you before are the highest-converting instruction leads you have. Hello Again identifies which past clients are likely to move again based on time elapsed since their last transaction and prompts a reactivation campaign before they call a competitor.
Posting on social media without integrating it into a canvassing strategy means your visibility is organic and inconsistent. Spectre combines social media with direct mail and email so your message reaches the same vendor audience across multiple channels simultaneously.
Instruction generation without data means you are marketing to your whole patch equally. Properties that have been held for five-plus years, landlords with a single buy-to-let and vendors who have recently sold nearby are all significantly more likely to transact -- and targetable with the right tools.
Spectre combines Land Registry data, Rightmove sold data and local market intelligence with multi-channel marketing execution -- so your team is canvassing the right properties in the right way at the right time.
Spectre identifies properties in your patch by transaction likelihood and produces personalised direct mail campaigns that reach the vendors most likely to instruct. Mailers are produced, printed and dispatched from within the platform.
Coordinated email campaigns to vendor and landlord audiences in your patch -- sent in combination with direct mail so your agency message reaches the same household across multiple channels.
Spectre runs social media campaigns targeting the household and owner-occupier audience in your patch, aligned with your direct mail and email activity to create a consistent multi-channel message.
Spectre generates professional, data-backed property reports for prospective vendors -- showing market data, comparable sales and your agency's local track record. Reports used as a canvassing tool convert significantly better than standard valuation letters.
Hello Again identifies past clients who are statistically overdue for another transaction and triggers a personalised reactivation campaign -- by post, email or both. It is the most efficient instruction generation activity an estate agency can run because the contacts already know and trust you.
Spectre tracks response rates, enquiries generated and instructions won from every campaign. Your team can see which channels, which messages and which property types produce the best instruction yield in your market area.
Spectre handles the data, the design, the printing and the dispatch -- your team focuses on following up the enquiries it generates.
Set up your patch in Spectre and define the property types, transaction histories and ownership profiles you want to target. Spectre pulls Land Registry and Rightmove data to identify matching properties automatically.
Select the combination of direct mail, email, social and property reports for your campaign. Spectre co-ordinates the scheduling so all channels reach your target audience in the same window.
Direct mail is produced, printed and dispatched by Spectre. Email and social campaigns are scheduled and executed within the platform. Your team does not need to manage printers, data exports or social scheduling.
Spectre captures responses and enquiries and routes them to your team. Property report requests, valuation enquiries and reactivated contacts are flagged for follow-up.
Campaign analytics show you which properties responded, which channel worked best and what your instruction yield was. Every campaign improves your targeting for the next one.
Agent Software is listed on Kerfuffle with 23 verified reviews and a 4.9 star average. Kerfuffle members get commercial terms reviewed before committing.
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Off-the-shelf pricing
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Spectre pricing is scoped to your canvassing area, campaign volume and channel mix. Kerfuffle members have commercial terms reviewed before committing.
Agent Software (Hello Again & Spectre) has 23 verified agent reviews on Kerfuffle with a 4.9 star average. Read what 23 verified UK estate agents say about Spectre's canvassing results, Hello Again reactivation rates and the multi-channel campaign approach.
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Book a Zoom with Kerfuffle ->Agent Software, makers of Spectre and Hello Again, have built two of the most widely used instruction generation tools in UK estate agency. Spectre was named Tech Company of the Year at the Negotiator Awards. With 23 Kerfuffle reviews and a 4.9 star average, the platform has a proven track record generating instructions for sales and lettings teams.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actively use the tools they invest in. Browse the full supplier list.
Spectre and Hello Again give your team the data, the channels and the coordination to get there first.