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##216 ON KERFUFFLE
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Kerfuffle & Compare The PropTech Partner

The all-in-one CRM built exclusively for UK estate agents - no legacy software required.

Alto is the UK's leading all-in-one cloud CRM built specifically for estate agents. Sales, lettings, property management and compliance in a single platform. Owned by Zoopla and built around how modern UK estate agencies actually operate.

K
63 reviews
Kerfuffle verified - 4.7 stars
#216
Rank #216
On Kerfuffle by review volume
5.0
4.7 stars
Average Kerfuffle rating
The estate agent CRM problem

Legacy software was built for a different era of estate agency. Alto was not.

Estate agencies still running legacy desktop software are managing around limitations that cloud-based platforms solved years ago - manual backups, version compatibility issues, no remote access, and technology that cannot integrate with modern proptech. Alto was built from the ground up for UK estate agents who want a platform that works the way they do.

Our legacy software is slow, unreliable and expensive to maintain.

Desktop-based estate agency software requires local installation, manual updates and IT support to maintain. Alto is cloud-based - no installation, no local backup requirement and updates happen automatically.

Our sales and lettings teams work in different systems.

Disconnected sales and lettings platforms mean duplicate contact records, missed cross-selling opportunities and management reporting that requires manual consolidation. Alto covers both in one platform.

Compliance is manual and we are worried about GDPR gaps.

Alto includes compliance tools for both sales and lettings - AML checks, GDPR consent management, tenancy deposit compliance and statutory obligation tracking built into the workflow rather than managed separately.

We cannot access the system remotely or on mobile.

A cloud-based platform means your negotiators and property managers can access everything they need from any device, anywhere. Alto's modern architecture is built for remote and mobile working from the ground up.

How Alto works for your estate agency

Six capabilities in one cloud platform - sales, lettings and compliance without the legacy overhead.

Alto brings everything an estate agency needs into a single login: property pipeline, contacts, lettings compliance, sales progression and management reporting - all accessible from any device.

1

Sales CRM and pipeline

Full sales pipeline from valuation to completion. Property records, vendor and buyer management, offer tracking, chain management and automated tasks that keep sales progressing without manual chasing.

2

Lettings management

End-to-end lettings workflow from landlord instruction to tenancy renewal. Applicant matching, tenancy creation, compliance tracking, rent collection and maintenance workflow in one platform.

3

Property management

Maintenance requests, contractor management, landlord statements and property inspection scheduling alongside front-office lettings operations.

4

Compliance and GDPR

AML identity checks, GDPR consent management, tenancy deposit compliance, Right to Rent checks and regulatory obligation tracking built into the CRM workflow.

5

Sales progression tools

Chase management, milestone tracking and automated task reminders that keep sales progressing from accepted offer to completion. Reduces the time your team spends manually chasing chains.

6

Zoopla integration and portal feeds

Direct integration with Zoopla and feeds to other major portals. Property data flows between your CRM and portals automatically, with listings going live without manual upload steps.

Your journey with Alto Software

From first contact to results - five steps.

Most agencies are up and running quickly. Here is how it typically goes.

1

Trial and assessment

Alto offers a trial period so your team can assess the platform against your current software before committing.

2

Data migration

Your existing contacts, properties and history are migrated from your current platform by the Alto onboarding team.

3

Configuration

Workflows, templates, automated tasks and portal feeds are configured to match your agency's processes.

4

Training

Your team is trained on the platform - separate sessions for sales, lettings and management reporting users.

5

Go live and support

You go live with ongoing support. Alto's customer success team monitors onboarding and checks in during the first weeks.

The Kerfuffle member offer

What Kerfuffle members get with Alto

As a supplier on Kerfuffle and Compare The PropTech, Alto Software works with your Kerfuffle account manager to ensure members get the best possible commercial terms before anything is signed.

What Kerfuffle members get

  • Priority trial and onboarding for Kerfuffle members
  • Named Kerfuffle account manager throughout
  • Member-only commercial terms reviewed before signing
  • Access to peer reviews from agents on Alto
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Bespoke deal
Agreed with your Kerfuffle account manager

Commercial terms, scope and onboarding timeline are agreed per agency. Book a call and the team will scope it live - with your Kerfuffle AM in the room.

More on Kerfuffle

Dig into the data before you book a demo.

Alto has 63 verified agent reviews at 4.7 stars on Kerfuffle. Read what estate agency directors say about the migration experience, the Zoopla integration and how the platform compares to what they were using before.

63
Verified agent reviews
Real agents, real ratings →
Awards and recognition
Industry awards history →
Video reviews
Agents on camera, unedited →
Full Kerfuffle profile
Integrations, overview, news →

Already a Kerfuffle member? Write a review of Alto Software →

Book a demo

See Alto - a live platform walkthrough for your agency.

A demonstration of the sales, lettings, property management and compliance capabilities in a single cloud platform, followed by a conversation about what migration from your current system would involve.

On demand
Book now
30 min + Q&A
Live with the Alto Software team

See Alto - a live platform walkthrough for your agency.

A demonstration of the sales, lettings, property management and compliance capabilities in a single cloud platform, followed by a conversation about what migration from your current system would involve.

AL
Alto Software Team
All-in-one cloud CRM for UK estate agents - owned by Zoopla
Visit Alto Software to book a demo →
Frequently asked questions

What agents ask before getting started.

Is Alto owned by Zoopla?
Yes. Alto is owned by Zoopla and benefits from direct integration with the Zoopla portal platform. This means Alto users have a tighter connection between their CRM data and their Zoopla listings than is possible with third-party integrations.
Can it replace our current sales and lettings software?
Alto is designed as an all-in-one replacement for agencies currently using separate or legacy sales and lettings platforms. The migration team handles data transfer and configuration to minimise disruption.
Is it accessible remotely?
Yes. As a cloud-based platform, Alto is accessible from any device with a browser - desktop, laptop, tablet or phone. There is no local software installation required.
Does it include sales progression?
Yes. Alto includes chase management, milestone tracking and automated task reminders specifically designed to keep sales progressing from accepted offer to completion.
How do we access the Kerfuffle member deal?
Book through this page and mention Kerfuffle or Compare The PropTech. Your Kerfuffle account manager will be part of the commercial discussion.
About Alto Software

About Alto Software

Alto is a UK estate agency CRM built specifically for the way UK estate agents work - covering sales, lettings, property management and compliance in a single cloud platform. Owned by Zoopla, Alto benefits from deep integration with the Zoopla portal ecosystem and a product team that is exclusively focused on the needs of UK residential estate and lettings agencies.

Cloud-based
No local software installation required
All-in-one
Sales, lettings, PM and compliance
Zoopla
Owned by and integrated with Zoopla
63
Kerfuffle reviews at 4.7 stars
Pays You Back

PropTech That Pays Back - a Kerfuffle initiative.

A small group of suppliers on Compare The PropTech participate in PropTech That Pays Back - a Kerfuffle programme that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are participating, what agents are saying, and how to start earning back on your subscriptions.

See PropTech That Pays Back suppliers → Register your agency →

The CRM built for UK estate agents - not adapted from something else.

Kerfuffle members get member-only commercial terms, prioritised onboarding and a named account manager throughout. Book a Zoom with the Kerfuffle team to talk through the options.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a Zoom with Kerfuffle →