ASAP provides outsourced sales progression for estate agents and mortgage brokers - dedicated specialists who chase conveyancers, coordinate chains and keep sales moving to completion faster than a team managing progression alongside everything else. Less time from agreed offer to completion. Fewer fall-throughs. Better vendor and buyer experience.
In most estate agencies, sales progression is squeezed around valuations, viewings and new instructions. Dedicated chase calls get pushed to tomorrow. Chains stall because nobody has time to coordinate them. ASAP's outsourced progression team does only one thing - keeping sales moving - which is why completion times improve significantly.
Extended completion timelines increase fall-through risk at every stage. ASAP's dedicated chasers identify where transactions are stalling and apply the right pressure on the right party to keep momentum.
Negotiators who are chasing conveyancers are not doing valuations. ASAP's outsourced service frees your team for the front-end work that wins instructions while professionals handle progression.
Outsourced progression scales with your pipeline without a fixed employment cost. As your completions increase, ASAP absorbs the progression overhead.
Proactive communication with buyers and vendors about where their sale is and what is happening next is what ASAP delivers as standard. Fewer calls chasing you - more confidence in the process.
ASAP works alongside your agency - handling the progression workload so your team focuses on instructions, appraisals and new business.
A team whose only job is sales progression. No valuations, no viewings, no new business - just chasing conveyancers, coordinating chains and keeping transactions moving.
Daily contact with conveyancers on both sides of a transaction, identifying what is awaited, what is outstanding and what needs to be expedited.
Managing the interdependencies in a chain - identifying where the bottleneck is and coordinating across all parties to unblock it before the chain breaks.
ASAP has relationships with a handpicked network of conveyancing professionals who prioritise speed and communication. Estate agents can recommend these partners with confidence.
Proactive updates to vendors and buyers throughout the transaction - reducing the calls your office receives and improving confidence in the sale process.
ASAP handles compliance documentation requirements alongside progression - ensuring regulatory requirements do not delay transactions.
Most agencies are up and running quickly. Here is how it typically goes.
A new sale is instructed to ASAP with buyer, vendor and conveyancer details. ASAP makes first contact and takes ownership of the progression.
ASAP maps the chain, identifies all parties and assesses where the known risks and likely delays are.
Daily chasing, conveyancer engagement and proactive communication with all parties to keep the transaction on track.
When issues arise - delays in searches, survey complications, mortgage offer problems - ASAP identifies them early and coordinates the response.
ASAP manages the process through to completion day and handover. Post-completion confirmation is provided.
As a supplier on Kerfuffle and Compare The PropTech, Assured Sales and Progression (ASAP) works with your Kerfuffle account manager to ensure members get the best possible commercial terms before anything is signed.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, scope and onboarding timeline are agreed per agency. Book a call and the team will scope it live - with your Kerfuffle AM in the room.
ASAP has 54 verified agent reviews at 4.9 stars on Kerfuffle. Read what estate agency directors say about the completion time improvements, the fall-through reductions and the experience of outsourcing progression.
Already a Kerfuffle member? Write a review of Assured Sales and Progression (ASAP) →
A conversation about your current sales pipeline, your fall-through rate, how your team currently manages progression and what dedicated outsourced specialists can change.
A conversation about your current sales pipeline, your fall-through rate, how your team currently manages progression and what dedicated outsourced specialists can change.
ASAP Ltd (Assured Sales and Progression) was founded in 2015 and has grown consistently since - doubling turnover and expanding to a team of 20 by its fifth birthday. Based in Pontefract, ASAP works with estate agents, auction houses and mortgage brokers across the UK, providing dedicated sales progression that keeps transactions moving and reduces the fall-through rate that costs agencies revenue and vendors their moving plans.
A small group of suppliers on Compare The PropTech participate in PropTech That Pays Back - a Kerfuffle programme that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are participating, what agents are saying, and how to start earning back on your subscriptions.
Kerfuffle members get member-only commercial terms, prioritised onboarding and a named account manager throughout. Book a Zoom with the Kerfuffle team to talk through the options.
Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
Book a Zoom with Kerfuffle →