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Identity and presence supplier

Where this supplier sharpens how your agency shows up — what to look for.

A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
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Business consultancy from people who have built agencies, grown them, and sold them. Baldock Brothers brings 40 years of combined estate and lettings experience to your business challenges.

Matthew and Neil Baldock have nearly 40 years of combined estate and lettings agency experience - including building and selling a lettings book for a six-figure sum, and growing a multi-service agency while acquiring additional lettings books. The Baldock Brothers Consultancy exists to share what they learned, and what they know works, with agency owners who want the same outcomes.

40yr
40yr
Combined industry experience
Built
Built
Own agencies built and sold
Real
Real
Practical not theoretical
Both
Both
Sales and lettings expertise
The gap between advice and experience

Most business consultants tell you what you should do. Baldock Brothers show you what they have actually done - and how it worked.

There is no shortage of business advice for estate agents. What is rare is advice from someone who has built a lettings book from scratch, sold it to a national corporate, then launched and grown another agency while acquiring additional books. That specific experience is what the Baldock Brothers bring to every client conversation.

We are getting advice from people who have never actually run an estate agency.

Every recommendation from Baldock Brothers is grounded in their own experience of building, growing and selling estate and lettings agencies - not in theory or secondhand knowledge.

We know we need to grow but we do not know whether to focus on marketing, team or processes.

A structured consultancy conversation with Matthew and Neil Baldock identifies which lever will move your specific business fastest - and in what order to pull them.

We have a decent lettings book but we do not know how to scale it without losing quality.

Neil Baldock's experience in growing a lettings book through acquisitions, and managing the transition without service deterioration, is directly applicable to agencies at this growth stage.

We want to eventually sell the business but we have no idea what a buyer will look for.

Having sold a lettings book for a six-figure sum to a national corporate, the Baldock Brothers understand exactly what buyers look for, what increases value, and how long the preparation takes.

How Baldock Brothers Consultancy works

Six capabilities that make the difference for your agency.

Every module is built to solve a specific operational challenge - and they work together as a single platform your team can rely on every day.

1

Business strategy consultancy

A structured review of your agency's current position, growth opportunities and the strategic priorities that will have the most impact on revenue, team performance and business value.

2

Team building and management

Building the structures, induction programmes, KPI frameworks and management disciplines that turn an ad hoc team into a consistently high-performing one.

3

Marketing strategy

Identifying the marketing mix - door-drop, digital, referral networks, social media - that will generate more valuations in your specific market and competitive environment.

4

Cashflow and financial management

Practical guidance on managing cashflow through market cycles, pricing structure, fee negotiation and the financial discipline that makes an agency genuinely profitable rather than just busy.

5

Lettings book acquisition strategy

Guidance on identifying, valuing and acquiring lettings books from other agents - the model Matthew and Neil have used personally to grow their managed portfolio.

6

Exit preparation and business sale

Preparing your agency for sale or acquisition: cleaning up compliance, documenting processes, building team independence and positioning the business to maximise sale value.

Your journey with Baldock Brothers Consultancy

From first conversation to measurable results - five steps.

The path from introduction to live operation is designed to be as fast and frictionless as possible.

1

Initial consultation

A conversation about your agency, its current challenges and where you want it to go. Honest assessment of where you are and what needs to change.

2

Diagnosis and recommendations

A structured set of recommendations based on your specific situation - what to focus on, in what order, and what realistic outcomes to expect.

3

Implementation support

Working through the changes alongside you - whether that is marketing execution, team restructuring, acquisition planning or exit preparation.

4

Accountability and review

Regular check-ins to review progress, adjust the approach and maintain the momentum that agency owners often lose when working alone.

5

Measurable outcomes

A more efficiently run agency, a stronger market position, a growing managed portfolio - or a business that is ready and positioned to sell for the best possible price.

The Kerfuffle member offer

Kerfuffle members get access to commercial terms that are not available off the shelf.

Baldock Brothers Consultancy is featured on Compare The PropTech as part of the Kerfuffle partner programme. Members get more than a standard trial - you get a commercial conversation with your Kerfuffle account manager before you commit to anything.

What Kerfuffle members get

  • Priority consultation for Kerfuffle members
  • Member-only terms reviewed by your AM
  • Initial diagnostic conversation included
  • Kerfuffle AM in the commercial conversation
  • Both Matthew and Neil available for relevant specialisms
Kerfuffle member route

Standard route

Off-the-shelf terms

Your terms, reviewed before you sign

Bespoke deal
Scoped to your agency's specific needs

Commercial terms, onboarding scope and pricing are agreed directly. Book through this page and your Kerfuffle account manager will be in the conversation before anything is signed.

More on Kerfuffle

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A 15-minute Zoom with the Kerfuffle team covers the member offer, your agency's specific needs, and whether Baldock Brothers Consultancy is the right fit - before you commit to anything.

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Agency owner, Essex
Verified Kerfuffle review Matthew and Neil have been through exactly what I am going through - building a lettings book, growing it, dealing with the operational challenges. When they give you advice it is grounded in something they have actually done, not something they have read about.
Frequently asked questions

What agents ask before they get started with Baldock Brothers Consultancy.

Who are the Baldock Brothers?
Matthew and Neil Baldock - brothers with nearly 40 years of combined estate and lettings agency experience. Matthew has over 20 years in sales agency. Neil has 17 years in lettings with a specialism in HMO management and property investment. Together they have built, operated and sold agencies in Chelmsford and Essex.
Have they actually run their own agency?
Yes. The Baldocks have built a lettings book from scratch and sold it to a national corporate for a six-figure sum. They have since launched and grown both a sales and lettings business while acquiring additional lettings books from other agents.
Is the consultancy just for lettings agencies or also for sales?
Both. Matthew's expertise is in sales agency and team management. Neil's is in lettings, HMO management and property investment. Together they cover every aspect of a combined estate and lettings agency.
Can you help if we are thinking about selling our agency?
Yes - having been through the sale process themselves, the Baldock Brothers can advise on what buyers look for, how to prepare the business, and what increases the value of a lettings book or combined agency.
What does the consultancy cost?
Fees depend on the scope and nature of the engagement. Kerfuffle members get commercial terms reviewed by their AM before committing.
How do Kerfuffle members access the deal?
Book through this page and mention Kerfuffle or Compare The PropTech. Your AM will be in the commercial conversation before you commit.
About Baldock Brothers Consultancy

Baldock Brothers Consultancy: the background behind the reviews.

Baldock Brothers Consultancy was founded by Matthew and Neil Baldock - brothers who bring nearly four decades of combined estate and lettings agency experience to every client conversation. Their approach is practical rather than theoretical: every recommendation is grounded in strategies and systems they have used in their own businesses. Imperial House, Chelmsford, Essex - the base from which they have built, grown and sold agencies - is the same base from which they now help other agency owners do the same.

10
Kerfuffle agent reviews
5.0
Average Kerfuffle rating
#257
Kerfuffle ranking
PropTech That Pays

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PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actively use the tools they invest in. Check whether Baldock Brothers Consultancy participates and see what other agents say about getting value from it.

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