Kerfuffle Group · Supplier Partnerships 2026

The trust layer for UK PropTech.
One partnership. Four brands. 3,000+ offices.

Kerfuffle doesn't hard-sell suppliers to agents. We enable agents to discover suppliers that are trusted. Across Kerfuffle, RAN, ViewAgents and Unissu — we are the route to credibility, demand and distribution in UK estate agency.

3,000+ Kerfuffle-rated
UK offices
850+ RAN referral
offices
21,000+ agents benchmarked
on ViewAgents
17 avg supplier leads
per K Con day

All prices exclude VAT. The earlier you commit, the more leverage you get from pre-event campaigns.

Kerfuffle · the trust layer
RAN · the referral grid
ViewAgents · the NPS benchmark
Unissu · the global PropTech lens

The Group

Four brands. One trusted ecosystem.

Each brand does one job exceptionally well. Together they cover every stage of how a UK estate agency finds, evaluates and buys a supplier — and how a supplier earns the right to be there.

Kerfuffle — the trust layer

The UK's only review-led PropTech marketplace built by and for estate agents. 3,000+ offices rate, review and recommend the suppliers they actually use. Verified reviews, awards, category leadership and full supplier profiles — the place agents start when they're ready to buy.

3,000+ offices · 200+ suppliers

RAN — the referral grid

The Relocation Agent Network: 850+ independent offices that run the UK's best out-of-area referral network. Brand-tier partners are promoted directly into RAN with proactive distribution and member-only deals — putting your product in front of agents who already trust the network.

850+ offices · active promotion

ViewAgents — the NPS benchmark

The only customer-satisfaction benchmarking platform built for UK PropTech. 21,000+ agents benchmarked. NPS tracking, sector comparisons, AI review responses, star rating embed for your own website — so you can show, not tell, when an agent asks "how do you compare?"

£99/mo · included with Brand

Unissu — the global PropTech lens

The most-cited global PropTech intelligence platform. Profile your business in front of investors, partners and international media. Where Kerfuffle gives you UK trust, Unissu gives you global discoverability — feature placements, investor visibility and category context.

Global discoverability

Three ways to work with us

From presence to demand to authority + distribution.

Suppliers can engage with the Kerfuffle Group across a spectrum — from light-touch presence to full authority and distribution across Kerfuffle, RAN, ViewAgents and Unissu.

Feature / Benefit Free
£0
Presence
Marketing
£99/mo
Demand
✦ Recommended Brand
£349/mo
Authority + Distribution
Visibility & Credibility · Kerfuffle
Kerfuffle profile page
Reviews displayed on Kerfuffle
Awards eligibility
Dashboard access & analytics
Lead Generation & Content
Lead opportunitiesPriority
Inclusion in Ultimate GuidesParagraphPage & advert
Kerfuffle Podcast appearance
Testimonial interviewsAnnualQuarterly
Webinars hostedAnnualQuarterly
Marketing & PR
Social promotion (LinkedIn / FB)Monthly
PR inclusion via KerfuffleUnlimited
SOLUS emails1 per year
ViewAgents · NPS & Reputation
Review widget
NPS tracking
Benchmarking vs sector
Star rating embedded on your website
Growth & Distribution · RAN + Kerfuffle
Prospecting database access
Proactive account management
Qualified demos (Lassoo)Add-on
RAN Supplier Partner✔ Active promotion
Access to Whale's Den at K ConAdd-on
CRM access — 9k brands & 14.5k officesAdd-on
Global · Unissu
Unissu profile & category placement
Investor & media visibility
Brand membership gives access to Kerfuffle (3,000+ offices), RAN (850+ offices), ViewAgents and Unissu. Combined ViewAgents + Verify Trusted value: £2,376 / year — included free with Brand. All prices exclude VAT.

Kerfuffle Conference · ICC Wales · Held 7 July 2026

K Con 2026 has been and gone. K Con 2027 is being planned.

Sponsors at K Con aren't exhibitors on the sidelines, they're positioned as contributors to the industry. In 2026 the day was hosted by Dara Ó Briain, headlined by Kevin Gaskell, featured Josh Phegan in his only UK conference of the year, and put Alastair Campbell, Robert Guest (The Economist), Adam Day (eXp) and Verona Frankish (Yopa) on the same stage.

17avg leads per supplier on the day (2025)
94NPS from agents (2025)
28%said K Con was the only conference they'd attend that year
3,000+offices represented

Sponsor tiers for 2027 open publicly in autumn. Registering interest now puts you on the pre-list, and Brand members get first refusal on premium stand positions.

Whale's Den · K Con 2026

No Dragons here. Just Whales, and a whole lot of substance.

Pitch your PropTech live to a panel of the most influential decision-makers in UK estate agency. No fluff, no PowerPoint padding — just five minutes to win the room. Filmed in the original Dragons' Den studio set: the chairs, the lamps, the whole lot.

Whale's Den isn't a gladiatorial spectacle. It's for the suppliers already recognised as key players — and it's about distinguishing the good from the great.

Whale's Den 2026 concluded on 7 July at ICC Wales. Whale's Den 2027 will be part of K Con 2027 — register interest below to be first on the shortlist.

  • Gold tier or above to be considered.
  • Limited slots. Filled from the pre-registered sponsor list first.
  • Winning suppliers walk away with introductions to the panellists' networks.
  • 2027 date + venue to be announced in autumn 2026.

Brand member perk

Exclusive event pricing on every Kerfuffle conference, included with Brand.

Brand members unlock member-only discounts on K Con, regional events and Whale's Den, plus priority access to the best stand positions. We want our partners on stage and in the room — so we make showing up the most competitive way to maximise your ROI across the year.

  • ✓ Member-only ticket and sponsorship pricing across every Kerfuffle event
  • ✓ Priority on premium stand positions before public release
  • ✓ Bundled into your Brand subscription — no extra negotiation
  • ✓ Stacks with multi-event commitments for the lowest blended cost-per-conversation

Exact discount varies by event and tier — Stuart will walk you through the live numbers on a 15-minute call.

Proof

The suppliers who joined us last year said this.

"The room was filled with some of the industry's best agents. We had a number of strong conversations and have plenty of meaningful follow-ups coming out of the event."

"So many friendly and engaged delegates, plenty of thoughtful on-stage presentations and a room full of non-pushy, handpicked PropTech suppliers. 5 stars for putting on yet another awesome industry event."

"The content throughout the day was genuinely insightful, with so many practical takeaways. The number of suppliers involved meant agents could see first-hand the innovations and services coming their way."

"I thoroughly enjoyed it. A great selection of speakers and workshops; plenty of suppliers to speak to; the evening event was top quality. I will definitely go again in 2026."

"Interesting speakers, leading estate agents and suppliers and a relaxed atmosphere throughout. Well done to Kerfuffle for their 2025 conference."

2025 Kerfuffle Awards · chosen by real agents, through real reviews

Inventory BaseReapitPayPropSpriftGoodlordSpectreMoneypennyDezrez LegalOne Utility BillSmart ComplianceHomeflowEstateApps

Get started

The quickest route is a 15-minute call with Stuart.

Stuart Feldman runs partnerships across the Kerfuffle Group. He'll send you the sponsor pack PDF, confirm package availability, walk you through the Matrix and book a deeper call if it makes sense. No pressure, no PowerPoint padding.

Book Stuart — 15 minutes

One short call. Real answers. We come back to you inside one working day if a slot doesn't suit.

  • ✓ Walk-through of the Matrix and recommended tier for your stage
  • ✓ Conference, Whale's Den and RAN crossover options
  • ✓ Sponsor pack PDF, line-up and availability
  • ✓ Honest answer on whether we're a fit
📅 Book a 15-min call with Stuart Prefer email? Drop Stuart a line

Or call the Kerfuffle line: 0333 305 0958