Besley and Copp has been providing brand management solutions since 1750. Their BrandHub product is a web-based brand management portal designed for franchise and multi-site estate agency networks -- giving central teams control of brand standards while allowing branch teams to produce compliant, on-brand marketing without needing a designer.
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Estate agency franchises and networks build significant brand equity at the centre -- then dilute it in every branch that produces its own marketing materials. When individual branches design their own flyers, social posts, and window cards, the result is a network where the brand looks different from one town to the next. Customers who have dealt with one branch come to a different branch and do not recognise the brand they trusted.
Most branch managers in an estate agency network are not designers. When they need a flyer for a local event or a window card for a new instruction, they work with what they have -- often an old Word template or a Canva design that does not match the network's brand guidelines. The result is marketing that undermines the investment the franchise has made in its brand.
When branches produce their own materials and submit them to the central team for approval, the marketing team spends most of their time correcting errors rather than building strategic campaigns. A brand portal that allows branches to produce compliant materials within the rules set by the central team removes this bottleneck.
An estate agency network that allows branches to source their own printing loses the economies of scale that a network its size should command. Centralised print management through a brand portal means volume pricing, consistent quality, and single-supplier accountability.
Most franchise networks have brand guidelines. Few have a mechanism to enforce them at the point where marketing materials are actually produced. A brand management portal like BrandHub enforces guidelines automatically -- branches can only produce materials that are within the rules, because the rules are built into the templates.
Besley and Copp has over 275 years of experience in brand management and print, with particular expertise in franchise and multi-site business networks. Their BrandHub product brings that expertise into a web-based platform that gives estate agency networks control of their brand at every branch.
BrandHub is a web-based brand management portal that gives branch teams access to approved, on-brand templates for all marketing materials. Branches can customise templates within the boundaries set by the central brand team -- adding local contact details, property-specific content, and local event information -- without being able to change fonts, colours, or logo placement.
The central marketing team manages the template library in BrandHub -- adding new templates, retiring old ones, and updating existing templates when the brand evolves. Branch teams always work from the current approved template, so out-of-date materials cannot be produced.
Materials produced through BrandHub can be sent directly to print and fulfilment from within the portal. Besley and Copp manages the print production and delivery -- giving the network volume pricing, consistent quality, and a single point of accountability for all printed materials.
BrandHub stores and manages the network's digital asset library -- approved photography, brand graphics, illustration, and campaign assets -- in one place. Branch teams access approved assets directly from the portal when building materials, rather than searching email chains for the right logo.
BrandHub provides the central team with visibility of what materials branches are producing and how the brand is being used across the network. Compliance reporting identifies branches that are using the portal infrequently or producing materials outside approved parameters.
When a new branch joins the network, Besley and Copp manages their onboarding to BrandHub -- including setting up the branch's specific customisation parameters, their local contact details, and their access permissions. New branches are brand-compliant from their first day of operation.
The BrandHub deployment process is designed to give a franchise or multi-site estate agency network a fully operational brand management portal with their existing brand standards built in.
Besley and Copp reviews the network's existing brand guidelines, current marketing materials, and the range of materials that branches regularly produce. The brief establishes what templates are needed, what customisation parameters are appropriate, and what the central team wants to retain control of.
Besley and Copp's design team builds the approved template library for BrandHub -- covering all the material types the network regularly produces. Templates are built to the network's brand guidelines and tested with the central marketing team before the portal goes live.
BrandHub is configured with the network's brand standards -- colour palette, typography, logo placement rules, and customisation parameters. The portal enforces these standards automatically, so branches produce compliant materials without needing to check them against a separate guidelines document.
The BrandHub portal is launched to the network. Branch teams receive access credentials and a brief training session on how to use the portal to produce approved materials. The training is designed to be completed quickly so branches are active on the portal from the day of launch.
Besley and Copp manages the template library on an ongoing basis -- adding new templates as campaign requirements change, updating existing templates when the brand evolves, and providing support to branches and the central team. The BrandHub relationship is ongoing, not a one-off installation.
Besley and Copp is featured on Kerfuffle and Compare The PropTech as a brand management specialist for estate agency networks. The Kerfuffle route connects you with the team so the conversation covers your specific network structure and brand management needs.
Besley and Copp's pricing for BrandHub is structured around the size of your network and the template library required. The Kerfuffle introduction ensures the commercial conversation is scoped to your actual requirements -- not a standard package that may not fit your network's specific needs.
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A 30-minute conversation with the Kerfuffle team covers the product in the context of your specific agency setup -- followed by live Q&A and a clear picture of what the commercial relationship would look like.
Whether you are a single-office agent or a multi-branch group, the conversation is tailored to your current setup and where the biggest gains are available for your team.
Book a Zoom with KerfuffleBesley and Copp has been providing brand management and print solutions since 1750 -- one of the longest-established companies in the sector. Their BrandHub product brings that expertise into a modern web-based platform designed for franchise and multi-site estate agency networks. With 61 Google reviews at 4.9 stars, their client satisfaction record reflects a quality of service built over more than two centuries of delivering brand consistency for complex multi-site organisations.
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Besley and Copp's BrandHub gives estate agency franchises and networks a web-based brand management portal that enforces brand standards at the point of production -- so every branch produces compliant, on-brand marketing without a designer.
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