A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
BriefYourMarket is an estate agency marketing automation platform that helps agents nurture their applicant and vendor database with targeted, personalised email, SMS, and direct mail campaigns - achieving industry-leading open rates without manual effort.
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The average estate agency database contains thousands of contacts who have interacted with the agency at some point - valuations, viewings, registrations, past clients. Most of those contacts receive nothing until they re-register with a competitor.
Every dormant contact in your database is a potential instruction or referral that you are leaving on the table. Without an automated nurture programme, that database depreciates rather than compounds.
One-size-fits-all email marketing does not work. BriefYourMarket uses your CRM data to send different content to different segments - buyers get market updates relevant to their search area; vendors get content relevant to their postcode. Relevance drives open rates.
Consistent marketing requires consistent content production. BriefYourMarket provides templates, content, and automation that runs without your team having to produce it manually every week.
Marketing automation tracks engagement - who opens, who clicks, and who is showing active interest signals. BriefYourMarket surfaces these hot contacts to your team so they can follow up at exactly the right moment.
BriefYourMarket integrates with your existing CRM to pull the data that makes personalisation possible, then automates the campaigns that would otherwise never get done.
Connect to your estate agency CRM and use the data you already hold - property match criteria, registration date, last activity - to send targeted email campaigns that are relevant to each segment. Relevant emails get opened. Generic ones do not.
SMS has the highest open rate of any communication channel. BriefYourMarket enables targeted SMS campaigns to segments of your database - new instruction alerts, price reduction notifications, or event invitations - at scale.
Printed, posted marketing materials generated and dispatched from your database data. BriefYourMarket automates direct mail alongside digital channels so your brand reaches contacts across every medium.
Set up campaigns that trigger automatically based on CRM events - a contact who has been registered for six months with no viewing gets a market update; a past vendor gets a portfolio growth article at twelve months. Automation means no contact goes cold.
Every email open, link click, and SMS response is tracked. BriefYourMarket identifies contacts whose engagement pattern indicates they are approaching a buying or selling decision and alerts your team to follow up.
A library of property market content, templates, and campaign frameworks that your team can customise and deploy without a marketing department. Market updates, property advice, local area content - ready to send.
Works with the tools you already use
BriefYourMarket is designed to integrate with your existing CRM without disrupting your team's workflow.
BriefYourMarket connects to your estate agency CRM - Alto, Reapit, AgentOS, Dezrez, or PCHomes. Your contact data, segmentation, and property match criteria feed the platform automatically.
Your contacts are segmented based on CRM data - buyers, sellers, landlords, tenants, past clients, valuation leads. Each segment receives content appropriate to their current stage.
Your first automated campaigns are built with BriefYourMarket's onboarding team. Trigger logic, send frequency, and content templates are agreed before launch.
Campaigns go live. Open rates, click rates, and engagement scores update in real time on the BriefYourMarket dashboard. Hot contacts are flagged to your team automatically.
Monthly reporting shows what is working and what can be improved. Additional segments and campaign sequences are added as your team becomes comfortable with the platform.
BriefYourMarket is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a commercial conversation with your Kerfuffle account manager in the loop.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
BriefYourMarket pricing is based on database size and the channels you use. Kerfuffle members get the commercial terms reviewed by their account manager before any subscription is agreed.
BriefYourMarket's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.
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A BriefYourMarket demo starts with your CRM and database. The team shows you how your contacts would be segmented, what campaigns would run automatically, and what engagement data would be surfaced to your team.
BriefYourMarket is a specialist estate agency marketing automation platform that has earned one of the most substantial review counts on Kerfuffle among platforms of its type. With 50 verified reviews and a 5.0 star rating, the platform delivers measurable results: average email open rates of 39%, direct CRM integrations with all major estate agency systems, and a multi-channel approach that keeps your brand visible to every contact in your database, automatically.
Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in. Check if BriefYourMarket participates and start earning back on your subscription.
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