Callwell turns every portal enquiry from Rightmove, Zoopla and OnTheMarket into an outbound phone call to your branch within seconds of the enquiry being submitted - connecting your negotiator directly to the prospect before they have moved on to the next agent. No email delays. No missed leads. Response time tracked to the second.
Portal leads arrive in email inboxes. Inboxes are checked between tasks. By the time a negotiator reads and dials, the window where 80% of prospects answer has already closed.
Research consistently shows that calling back within one minute gives an 80% chance the vendor picks up. Waiting 30 minutes drops that to 50%. Most agencies with email-based lead workflows are missing the first window entirely.
Without response time tracking, branch managers cannot see whether negotiators are calling leads immediately or hours later. The gap between what you think is happening and what is happening is often significant.
Enquiries that arrive after 6pm sit in the inbox until morning. By then, the same enquiry has been sent to your competitors, and they have all had the same overnight delay. Callwell ensures no lead waits regardless of when it arrives.
When portal leads arrive as emails but phone leads are handled differently, your team switches between two systems and response quality becomes inconsistent across lead types.
Callwell integrates with your portal subscriptions and CRM to create an automatic call trigger for every new lead - before the lead has even finished typing their enquiry.
The moment a portal lead arrives, Callwell rings your branch number and connects the negotiator to the prospect in a single call. No manual steps, no email reading, no dialling required by your team.
If the first automatic call is not answered by your team within four minutes, Callwell triggers a second call. No lead falls through because a negotiator was with a client.
Before the call connects, Callwell displays the lead details - property, enquiry type, prospect name and contact. Your negotiator sees whether it is a valuation, viewing or tenant lead before they speak.
Every lead is timestamped from arrival to first call to connection. Managers see response time data by branch, by negotiator and by lead type. KPI visibility with no manual reporting.
Callwell logs every lead and call event in your CRM automatically. The full response history is attached to the contact record before the negotiator even speaks.
Callwell works across multiple branches with different phone numbers and across all your portal subscriptions simultaneously. Central reporting with branch-level detail.
Callwell connects to your portal account email and your office phone system. Most agencies are live within 48 hours of completing setup.
Callwell connects to the email address used for your Rightmove, Zoopla and OnTheMarket leads. No changes needed to your portal account settings.
Your branch phone numbers are entered into Callwell. Calls are made to these numbers when a lead arrives - no hardware changes or phone system integration required.
Configure which lead types (valuation, viewing, tenant) go to which teams or individuals. Working hours, out-of-hours routing and secondary number escalation are all configurable.
Callwell connects to your CRM to log leads and call events automatically. The integration setup is handled by the Callwell team.
Your first leads start triggering calls immediately. The KPI dashboard shows response times from day one.
Callwell is a Kerfuffle-rated supplier. Members get more than a standard trial - you get a commercial conversation with your Kerfuffle account manager in the loop before you commit to anything.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Pricing and onboarding scope are agreed per agency. Book a demo and the team will scope it live - with your Kerfuffle AM in the room.
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A walkthrough of Callwell's platform followed by live Q&A for estate and lettings professionals.
A practical walkthrough of Callwell's platform, covering the features your estate and lettings team will use every day. Followed by live Q&A.
Callwell was founded by Bob Scarff, a former Countrywide director, to solve a problem he observed throughout his career in agency: portal leads arrive by email but the best response is by phone, and the gap between email arrival and phone call is where most leads are lost. Callwell automates that gap out of existence. The platform is used by Leaders Romans Group and a wide range of independent and national agencies across the UK who recognise that first-to-call is first-to-convert.
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