A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
CCT uses proprietary Artificial Intelligence and Machine Learning to optimise social media and search advertising campaigns for UK estate agencies. Campaigns run 24/7, adjust automatically based on target audience behaviour, and are independently verified to increase viewings, improve listing values, and reduce time to sell.
Most estate agency social media activity is managed manually - or outsourced to generalist agencies that do not understand property. Campaigns run on guesswork, are not optimised in real time, and cannot distinguish between someone who liked a lifestyle post and someone who is ready to instruct.
Without AI-powered attribution and audience optimisation, your social media budget is spread across audiences that will never convert. CCT's technology identifies and concentrates spend on the behaviours that precede instructions.
Time on market is a direct function of buyer reach and quality. CCT's platform optimises your digital advertising to reach the most qualified buyers at the right moment in their search journey.
The quality of buyer interest your marketing generates affects the offers you receive. CCT's AI targets audiences that are correlated with stronger offers and higher listing values.
High-volume, low-quality leads waste negotiator time. CCT's AI pre-qualifies traffic, ensuring that the enquiries reaching your team have a higher probability of converting to viewings and instructions.
CCT is a Facebook Marketing Partner rated in the 98th percentile for optimisation and best practice. Every campaign runs continuously, adjusted by machine learning based on real-time audience behaviour.
CCT's AI analyses your target audiences, campaign data, and property market signals continuously. Campaigns adapt in real time based on audience behaviour - no manual adjustment required from your team.
CCT's proprietary Marketplace Distribution Platform (MDP) distributes your property listings and brand messaging across multiple digital channels simultaneously, with performance optimised across all of them from a single system.
Your campaigns run continuously, including evenings and weekends when buyer and vendor intent is often highest. CCT's technology makes the micro-adjustments that a human campaign manager cannot make at 11pm on a Sunday.
CCT's approach is built around driving qualified traffic back to your own website - not just getting likes on a social post. You own the data, the traffic, and the relationship with every visitor who arrives from a CCT-managed campaign.
CCT holds Facebook Marketing Partner status in Ad Technology, rated in the 98th percentile for best practice and optimisation. This gives your campaigns access to tools and data signals that standard advertisers cannot access.
Every client gets access to CCT University - a comprehensive online learning platform that trains your team to understand and interpret your campaign performance data, identify opportunities, and get more from the platform.
CCT handles the technical setup. Your team provides the agency context. Campaigns typically go live within two weeks.
The CCT technology team works with you to understand your target markets, key geographies, property types, and competitive positioning. This brief drives the campaign strategy and AI targeting parameters.
CCT builds a bespoke campaign architecture for your agency. This is not a template solution - the structure reflects your specific market position, property mix, and conversion goals.
CCT connects to your CRM - including Reapit - to align campaign activity with your live property data and pipeline. This ensures campaign messaging reflects your actual stock and market activity.
Campaigns go live across your social and search channels. From day one, CCT's AI is learning from audience behaviour and adjusting spend and targeting in real time.
Your team is trained on interpreting campaign performance through CCT University. Regular reporting shows viewings generated, time-on-market impact, and attribution across channels.
CCT works with UK estate agencies of all sizes. Kerfuffle members get a direct conversation with the CCT team to assess where the biggest digital advertising opportunities lie in their specific market.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
CCT pricing is bespoke to each agency. Kerfuffle members get commercial terms reviewed by their account manager so you understand the full picture before signing.
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A practical demonstration covering campaign architecture, AI optimisation in action, and how CCT attributes digital spend to actual property viewings and listings.
We were sceptical that AI could make a meaningful difference to our social advertising. After three months with CCT, our viewing requests were up, properties were selling faster, and we were winning higher-value instructions. The difference between CCT's approach and what our previous agency was doing was night and day.Director, regional estate agency South East England
CCT specialises in bringing enterprise-grade AI advertising technology to UK estate agencies. As a Facebook Marketing Partner in Ad Technology with a 98th percentile best practice rating, CCT gives independent and corporate agencies access to the same sophisticated audience targeting and real-time campaign optimisation that the largest brands in the world use - applied specifically to the property market.
CCT is featured on Compare The PropTech alongside hundreds of other UK proptech suppliers. Kerfuffle members can view verified reviews, compare suppliers, and see which tools qualify for PropTech That Pays Back - the initiative that rewards estate agents with kredits for the tools they actually use.
CCT's AI runs 24/7, adjusting your campaigns in real time. One conversation with Kerfuffle is enough to find out whether it is the right fit for your agency.
Want to talk through how CCT would work for your team?
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