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The agencies winning market share are the ones making decisions based on data, not instinct. Chatra gives estate agents the intelligence to act before the competition does.

Chatra is a specialist supplier to the UK property sector, listed on Kerfuffle and Compare The PropTech.

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Kerfuffle
Verified partner
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Compare The PropTech
Featured supplier
The data and intelligence problem

Estate agents who rely on instinct lose market share to those who use data.

The UK residential property market generates more data than any single agency can process manually. Chatra turns that data into actionable intelligence for estate agents who want to be ahead of the market, not behind it.

You have no early warning system for properties that are about to come to market

By the time a vendor calls your agency, they have usually already been approached by a competitor. Data intelligence identifies the properties most likely to sell before the owner has made a decision.

Your instant valuation tool is not converting visitors into valuations

Most estate agency website valuation tools are black boxes that produce numbers vendors do not trust. Accurate, data-backed valuations that explain their methodology convert at significantly higher rates.

Your market commentary is based on what portals tell you, not what the data shows

Vendors and landlords who feel their agent understands the market in detail are more likely to instruct. Data intelligence gives you the insight to hold a genuinely informed commercial conversation.

You have no way of knowing which of your landlords are most likely to sell

Landlord portfolios change. A data intelligence layer across your CRM identifies the landlords with the highest probability of selling so your team can have the right conversation at the right time.

How Chatra works for estate agents

Six intelligence capabilities that give your agency an unfair competitive advantage.

Chatra processes the data that exists in the property market and turns it into specific, actionable intelligence for your agency. The result is decisions made faster, opportunities spotted sooner, and clients impressed by how much you know.

1

Pre-market property identification

Algorithms that identify properties most likely to come to market before the owner has made a decision. Your team gets to the vendor first, with a relevant reason to call.

2

Instant and accurate valuations

A valuation tool that combines comparable evidence, local market conditions, and property-specific data to produce estimates vendors trust. Higher trust means more valuation appointments booked.

3

Market intelligence and commentary

Regular, localised market data that gives your team the insight to hold authoritative conversations with vendors, landlords, and investors. Credibility built on evidence, not opinion.

4

Landlord portfolio intelligence

Data on local landlord portfolios that identifies which landlords have properties most likely to change hands. The trigger for a proactive lettings business development call.

5

Competitor and market analysis

A clear picture of your agency's position in the local market relative to competitors - by instruction share, price achieved, time to sell, and client ratings.

6

CRM integration and data enrichment

Chatra integrates with your CRM to enrich contact records with property ownership data, transaction history, and market signals. Your database gets more valuable over time.

Getting started with Chatra

From first conversation to fully operational - five steps.

Chatra makes getting started straightforward. Here is what the process looks like from enquiry to active use.

1

Initial conversation

A call with the Chatra team to understand your agency, your current situation, and what you are trying to achieve. No pitch, just a genuine conversation about fit.

2

Proposal and scoping

Chatra puts together a proposal that reflects your specific requirements - scope, timeline, pricing, and the commercial terms that work for your agency.

3

Agreement and setup

Once agreed, Chatra handles the setup and configuration. Kerfuffle members have their account manager in the loop at this stage to ensure the terms are right.

4

Onboarding and training

Your team is onboarded and trained on whatever they need to get value from Chatra immediately. The process is designed to minimise disruption to your day-to-day operations.

5

Live and supported

You are live with Chatra and supported by a dedicated contact. Regular check-ins ensure you are getting what you signed up for.

The Kerfuffle member offer

Kerfuffle members get a priority introduction and reviewed commercial terms with Chatra.

Chatra is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a direct commercial conversation with your Kerfuffle account manager in the loop.

What Kerfuffle members get

  • Priority introduction to the Chatra team for Kerfuffle members
  • Member-only commercial terms reviewed by your Kerfuffle account manager
  • Dedicated onboarding support from Chatra
  • Access to the Kerfuffle member network for peer reviews and case studies
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Bespoke terms
Reviewed by your Kerfuffle account manager

Chatra pricing is discussed directly with Kerfuffle members. Your account manager reviews the commercial terms before you sign anything.

More on Kerfuffle

Dig into the data before you book a demo.

Chatra's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.

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Awards & recognition
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Full Kerfuffle profile
Overview, deals, news →

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Live demo - open to all Kerfuffle members

See Chatra in action before you commit to anything.

A focused walkthrough of Chatra covering the key features, your specific agency requirements, and the Kerfuffle member offer. The best way to evaluate Chatra is a direct conversation with their team.

Book a demo with the Chatra team

A walkthrough of the platform, your questions answered, and the Kerfuffle member offer explained - all in one session.

Visit Chatra to book a demo →
Frequently asked questions

What agents ask before getting started.

What size of estate agency does Chatra typically work with?
Chatra works with independent estate agents, regional chains, and national brands. The approach is tailored to your agency size, structure, and objectives - there is no standard package that is applied regardless of fit.
How quickly can we get started with Chatra?
The timeline depends on the complexity of your requirements. For most agencies, the onboarding process is straightforward and completed within a few weeks of agreement. The Kerfuffle introduction fast-tracks the initial conversation.
What does the Kerfuffle member offer actually get us?
Kerfuffle members get a direct introduction to Chatra with a dedicated point of contact and commercial terms reviewed by their Kerfuffle account manager before anything is signed. You are not going through the standard sales process.
Is Chatra integrated with the main estate agency software platforms?
Chatra works alongside the main property software platforms used by UK estate agents. Specific integration options are discussed during the scoping call - Chatra is experienced in working within the existing technology setup of established agencies.
How do I access the Kerfuffle member offer for Chatra?
Book via the Calendly link on this page and mention that you came via Kerfuffle or Compare The PropTech. Your Kerfuffle account manager will be included in the conversation before any commercial terms are discussed.
About Chatra

Chatra - a specialist supplier to the UK property sector.

Chatra is listed on Kerfuffle and Compare The PropTech as a verified supplier to the UK estate agency market. Kerfuffle members can access Chatra's services through a direct introduction with commercial terms reviewed before any commitment.

UK
Property sector
CTP
Featured supplier
PropTech That Pays

Could Chatra pay you back when you use what you buy?

Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in - not just when they sign the contract. Check if Chatra participates and start earning back on your subscription.

Check PropTech That Pays Back → Register your agency →

The estate agents growing fastest are the ones who choose their partners deliberately. Chatra is ready when you are.

Book a call with the Kerfuffle team and we will walk you through the member offer for Chatra.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a quick Zoom to discuss options →