Complete ASAP is an outsourced sales progression and conveyancing support service based in Pontefract, run by property professionals with estate agency backgrounds. They manage your pipeline from offer accepted to completion, keeping all parties informed, chasing solicitors proactively and reducing the delays that cause fall-throughs. Their average fall-through rate is 9 percent - against a UK industry average of 30 percent.
Sales progression is where deals go to die. The UK industry average fall-through rate is 30 percent - and most of those fall-throughs happen because nobody is proactively managing the legal process, chasing solicitors before deadlines slip and keeping vendors and buyers informed before they get frustrated and pull out. Complete ASAP does exactly this - on your behalf, as an extension of your team.
A 30 percent fall-through rate means you are doing the work of finding the buyer, negotiating the deal and preparing the legal pack - and then one in three deals collapses before you see a fee. Complete ASAP's 9 percent fall-through rate changes that maths significantly.
Sales progression is time that your fee-earning staff spend not selling. Every hour a negotiator spends chasing a solicitor's secretary is an hour they are not valuing, listing or viewing. Outsourcing this entirely frees your team for the work that generates revenue.
When the legal process slows down and your team does not know why, vendor calls become difficult. Complete ASAP stays ahead of the legal process and provides updates before vendors need to chase - keeping your client relationship intact through the most stressful part of the transaction.
Sales progression expertise is hard to hire and easy to lose. When an experienced progressor leaves, completion rates drop and fall-throughs increase. Outsourcing to Complete ASAP removes this key-person dependency entirely.
Complete ASAP work as an extension of your team. Their progressors have estate agency backgrounds - they understand how your clients think, what your business needs and what it takes to keep a deal together.
A dedicated sales progressor manages your pipeline from offer accepted to completion. They chase solicitors, track the legal timeline, flag risks before they become problems and keep vendors and buyers informed throughout. Your team handles the sales; they handle the legal journey.
Proactive management of the legal process is the single biggest factor in reducing fall-throughs. Complete ASAP's progressors identify stalling points before they become deal-breakers and intervene with all parties to keep momentum. Their 9 percent fall-through rate is the result.
Enhanced Anti-Money Laundering checks and documentation managed by the Complete ASAP team. Compliance requirements that your team would otherwise handle are dealt with systematically, reducing the risk of delays or regulatory issues.
Comprehensive Material Information Buyer Packs prepared and managed. Meeting the increasing material information requirements under the National Trading Standards guidance without adding work to your team.
Access to Complete ASAP's panel of handpicked solicitors - selected specifically for their focus on getting clients legally ready to move quickly and their commitment to clear client service. An alternative to the agents your clients are currently using.
For agencies who want to deliver sales progression under their own brand, Complete ASAP offers white-label arrangements. Your clients experience your agency name and branding; the expertise and resource is Complete ASAP behind the scenes.
Works alongside tools you already use
The onboarding process is quick. Your first transactions start moving through Complete ASAP's system within days of your first conversation.
A call to understand your current fall-through rate, your progression challenges and the volume of transactions you want to manage through Complete ASAP. Scope is agreed - whether that is all transactions, overflow, or specific types of sale.
Your Complete ASAP progressor is introduced to your team. The handover process for each new transaction is agreed - how deals come in, what information Complete ASAP needs, and how updates are communicated back to your office.
Your first transactions are handed to Complete ASAP. The progressor begins working the legal process immediately - contacting solicitors, tracking the timeline and sending updates to vendors and buyers.
Complete ASAP integrates with your existing sales progression workflow. Whether you use a CRM, a spreadsheet or a paper diary, they work within your system rather than requiring you to change how you manage your pipeline.
Regular reporting on fall-through rates, completion times and pipeline status. The data allows you to see the impact on your business and provides the management information to demonstrate the value of outsourced progression to your team.
Complete ASAP is a Kerfuffle partner. Members of Kerfuffle get a commercial conversation with their account manager in the loop.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Pricing is based on transaction volume. Book a conversation through the Kerfuffle team to get member-only terms and discuss the scope that works for your agency.
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A walkthrough of the outsourced sales progression service, how the handover works and what your agency's fall-through rate could look like with Complete ASAP managing the pipeline.
How Complete ASAP's proactive sales progression reduces fall-throughs from 30% to 9% and speeds up completions by up to 8 weeks - as an extension of your existing team.
Our fall-through rate dropped within the first quarter of using Complete ASAP. The difference is proactive chasing - they do not wait for something to go wrong, they prevent it. Our fee income is more predictable as a result.Managing Director, independent agency West Yorkshire - 2 branches
Complete ASAP is based in Pontefract, Yorkshire, and run by property professionals with deep estate agency backgrounds. Their outsourced sales progression service is designed to reduce fall-throughs, speed up completions and free your team from the solicitor-chasing that consumes so much time in a busy agency. Their 9 percent fall-through rate and typical 8-week speed improvement are the results of systematic, proactive legal process management.
Every review on Kerfuffle is submitted by a real estate agent who has used the supplier. Not a curated testimonial - a real-world rating from a peer in the industry.
Kerfuffle members get supplier commercial terms reviewed by their account manager before committing. You are not negotiating alone - and you are not signing at standard prices when member rates are available.
Book a demo through Compare The PropTech or Kerfuffle and your account manager handles the introduction. There is no unsolicited follow-up from the supplier and no commitment until you decide the terms are right for your agency.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they use the tools they invest in. Check Complete ASAP's current status and see what other agents are saying about the value they get.
Book a Zoom with the Kerfuffle team. We will walk you through Complete ASAP and agree the commercial terms for your agency's transaction volume.
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