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The property data engine behind your most persuasive listing conversations.

Dataloft by PriceHubble turns millions of UK residential sales and rental records into branded market intelligence your agents can use in every appraisal, every window display and every vendor nurture campaign. The UK's most rigorous source of residential property market data - now part of the PriceHubble global platform.

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139 reviews
Kerfuffle verified - 5.0 stars
#207
Rank #207
On Kerfuffle by review volume
5.0
5.0 stars
Average Kerfuffle rating
The property data problem

Vendors choose agents who know the market. Generic market commentary does not win instructions.

Every estate agent tells prospective vendors they know the local market. Dataloft gives you the data to prove it - hyper-local, up-to-date residential market intelligence that turns your listing conversation from assertion to evidence.

Our valuers do not have detailed local data to hand during appraisals.

Detailed comparable data and local market trends presented at the appraisal table - not recalled from memory - change how vendors perceive your expertise. Dataloft puts that data in your valuers' hands before every appraisal.

Our market reports take too long to produce and go out of date quickly.

Manually produced market reports are a time-consuming overhead for most agencies. Dataloft automates branded market report production using live data so your reports reflect current conditions, not last quarter's.

We struggle to keep vendor nurture marketing up to date.

Nurture campaigns built on generic property market commentary quickly lose credibility. Dataloft-powered content uses real local data points that make your agency's communications genuinely useful to the vendors you are working to instruct.

We have no way to differentiate our content from competitors.

When every agent in your area uses the same Rightmove market data, nobody stands out. Dataloft's hyper-local analysis gives your content specificity that generic competitor commentary simply cannot match.

How Dataloft by PriceHubble works for your agency

Six ways residential market data turns into instructions and nurture marketing.

Dataloft takes millions of residential data points and converts them into outputs your agency can use today - in appraisals, in window displays, on social media and in vendor campaigns.

1

Branded market reports

Automated reports branded with your agency's logo, colours and contact details. Customised to your specific coverage area and updated continuously with live data. Sent to your database, posted to social or displayed in your window.

2

Hyper-local market data

Residential sales and rental data down to postcode sector level. Average prices, time on market, sold price per square foot, new instruction volumes and rental yield trends for your specific patch.

3

Lead generation content

Market reports and data-backed content configured to generate valuation leads. Prospective vendors who read your market reports with their postcode data are significantly more likely to book an appraisal.

4

Automated nurture marketing

Scheduled, data-backed content for your vendor and landlord database that keeps your agency front of mind without your team manually producing it. PriceHubble's data makes the content credible; your branding makes it yours.

5

AVM and valuation data

Access to PriceHubble's automated valuation model and residential property data infrastructure - supporting everything from instant online valuations to detailed pre-appraisal research.

6

Integration with your existing tools

Dataloft data connects to leading estate agency CRMs and portal platforms, putting market intelligence where your agents are already working rather than in a separate product they need to log into.

Your journey with Dataloft by PriceHubble

From first contact to results - five steps.

Most agencies are up and running quickly. Here is how it typically goes.

1

Coverage area setup

Your specific coverage area and postcode sectors are configured in Dataloft. The data is tailored to the geography your agency operates in.

2

Brand configuration

Your agency branding, logo and contact details are applied to all automated report outputs so they carry your identity, not Dataloft's.

3

First reports generated

Your first branded market reports are produced and reviewed. Your team sees the output quality and learns how to configure the content they want.

4

Integration with your CRM and marketing

Data feeds and report delivery are connected to your CRM and marketing tools. Automated delivery schedules are configured for your vendor and landlord database.

5

Ongoing optimisation

Your account manager at Dataloft reviews what content is generating leads and what is performing best in your market. Reports and content are refined over time.

The Kerfuffle member offer

What Kerfuffle members get with Dataloft

As a supplier on Kerfuffle and Compare The PropTech, Dataloft by PriceHubble works with your Kerfuffle account manager to ensure members get the best possible commercial terms before anything is signed.

What Kerfuffle members get

  • Priority access for Kerfuffle member agencies
  • Named Kerfuffle account manager throughout
  • Member-only commercial terms reviewed before signing
  • Access to peer reviews from agents using Dataloft
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Bespoke deal
Agreed with your Kerfuffle account manager

Commercial terms, scope and onboarding timeline are agreed per agency. Book a call and the team will scope it live - with your Kerfuffle AM in the room.

More on Kerfuffle

Dig into the data before you book a demo.

Dataloft by PriceHubble has 139 verified agent reviews at a perfect 5.0 stars on Kerfuffle. Read what estate agency directors say about the data quality, the branded reports and the impact on their vendor conversations before you commit.

139
Verified agent reviews
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Awards and recognition
Industry awards history →
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Agents on camera, unedited →
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Book a demo

See Dataloft data in action for your coverage area.

A live look at the residential market data for your specific coverage area, the branded report output and a walkthrough of how it connects to your vendor nurture marketing.

On demand
Book now
30 min + Q&A
Live with the Dataloft by PriceHubble team

See Dataloft data in action for your coverage area.

A live look at the residential market data for your specific coverage area, the branded report output and a walkthrough of how it connects to your vendor nurture marketing.

DP
Dataloft by PriceHubble Team
UK residential property data and market intelligence platform
Visit Dataloft by PriceHubble to book a demo →
Frequently asked questions

What agents ask before getting started.

What is the difference between Dataloft and generic portal market data?
Portal data shows you what is on the market. Dataloft analyses millions of completed sales and rental transactions to produce genuine market insight - average prices, time on market, price per square foot, seasonal trends - at postcode sector level. It is the difference between listing data and market intelligence.
Is this a replacement for our current CRM?
No. Dataloft is a market data and content platform that works alongside your existing CRM. The data feeds into the tools you are already using rather than replacing them.
How up to date is the data?
Dataloft uses live transactional data continuously updated from UK Land Registry, rental market sources and PriceHubble's data infrastructure. Reports reflect current market conditions, not historic snapshots.
Can the reports carry our agency's branding?
Yes. Every report output is fully branded with your logo, colours and contact details. To the vendor reading the report, it is your content - backed by Dataloft's data.
How do we access the Kerfuffle member deal?
Book through this page and mention Kerfuffle or Compare The PropTech. Your Kerfuffle account manager will be part of the commercial discussion.
About Dataloft by PriceHubble

About Dataloft by PriceHubble

Dataloft was founded as the UK's most rigorous residential property market intelligence company. In 2023 it was acquired by PriceHubble, a leading global property data and analytics platform. The combined offering brings PriceHubble's data science and AVM capabilities together with Dataloft's deep UK residential market coverage - giving estate agents access to the most comprehensive property intelligence platform available.

Millions
UK property transaction records analysed
Hyper-local
Data down to postcode sector level
Global
PriceHubble data platform backing
139
Kerfuffle reviews at 5.0 stars
Pays You Back

PropTech That Pays Back - a Kerfuffle initiative.

A small group of suppliers on Compare The PropTech participate in PropTech That Pays Back - a Kerfuffle programme that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are participating, what agents are saying, and how to start earning back on your subscriptions.

See PropTech That Pays Back suppliers → Register your agency →

Put the UK's most rigorous property data behind every listing conversation.

Kerfuffle members get member-only commercial terms, prioritised onboarding and a named account manager throughout. Book a Zoom with the Kerfuffle team to talk through the options.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

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