DCTR is the design and digital studio built specifically for property. They create the brands, CGI, websites and campaigns that give new developments and estate agencies a presence that converts interest into enquiries - working with housebuilders, estate agents, retirement home operators and property developers across the UK.
Buyers making the largest financial decision of their lives need to believe in a property before it exists. Generic CGI, template branding and brochure-PDF marketing are not enough. DCTR builds the creative foundations that turn a development or estate agency into something buyers and vendors trust from the first impression.
Generic visualisation and template branding is immediately recognisable as commodity marketing. DCTR challenges the status quo with creative that makes developments look fresh, human and worth believing in.
A CGI that does not capture the scale, light and feel of a home, or a website that buries key information under generic copy, is leaving sales on the table. DCTR's work starts from how buyers actually experience property marketing.
Kerb is DCTR's headless, mobile-first platform built for showcasing unbuilt developments. It turns CGIs, plans and stories into interactive, trackable experiences that generate buyer engagement and enquiry data.
Estate agents operating in competitive local markets with undifferentiated brands lose instructions to competitors who have invested in their visual identity. DCTR works with estate agents who want a brand that earns the instruction before the valuation starts.
DCTR works across the full creative scope - from the brand and CGI that launches a development to the digital platform that converts visitors into buyers.
High-end CGI stills and animation for new homes developments. From defined viewpoints and photorealistic renders to people-populated lifestyle images - produced for brochures, hoardings, portals and digital campaigns.
Brand strategy, visual identity, naming and positioning for property developers and estate agents. Built to differentiate in a market where most brands are interchangeable.
A headless, mobile-first platform for showcasing unbuilt developments. CGIs, floor plans, stories and specifications turned into interactive, trackable digital experiences for buyers at every stage of their search.
Websites for estate and lettings agents that extend the brand into digital and convert visitors into valuations. Built with SEO, lead capture and a design standard that reflects well on the agency.
End-to-end launch campaign execution from concept through to print, digital and social. Covering brochures, hoardings, email, paid social and display advertising for new homes and estate agency.
All forms of property marketing material - brochures, floor plans, site plans, specification packs, signage and digital assets - produced to a consistent creative standard across every touchpoint.
Most agencies are up and running quickly. Here is how it typically goes.
A conversation about the development or agency, the target buyer or vendor profile, the competitive market and what success looks like creatively.
A creative brief and mood board establishing the direction for brand, visuals and digital before any production begins.
CGI, design, website or campaign assets produced to the agreed brief with regular review checkpoints.
Assets delivered in the formats and resolution needed for every channel - print, digital, portal, social and physical installation.
Post-launch support for campaign updates, additional assets, website development and evolving creative needs as the development or agency grows.
As a supplier on Kerfuffle and Compare The PropTech, DCTR works with your Kerfuffle account manager to ensure members get the best possible commercial terms before anything is signed.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, scope and onboarding timeline are agreed per agency. Book a call and the team will scope it live - with your Kerfuffle AM in the room.
DCTR has 87 verified agent reviews at a perfect 5.0 on Kerfuffle. Read what estate agency owners and property developers say about the quality of the creative work, the brief-to-delivery process and the impact on their marketing.
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A review of DCTR's recent estate agency and developer work, a look at the Kerb platform and a conversation about what your development or agency needs creatively.
A review of DCTR's recent estate agency and developer work, a look at the Kerb platform and a conversation about what your development or agency needs creatively.
DCTR exists to challenge the status quo in property marketing. Founded with the belief that new homes deserve better creative than the industry typically produces, they work with housebuilders, estate agents, retirement home operators and developers who want marketing that makes people believe in a place before they can buy it. Based in Bagshot, Surrey, DCTR operates across the full creative and digital scope - brand, CGI, websites, campaigns and the Kerb platform for digital new homes marketing.
A small group of suppliers on Compare The PropTech participate in PropTech That Pays Back - a Kerfuffle programme that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are participating, what agents are saying, and how to start earning back on your subscriptions.
Kerfuffle members get member-only commercial terms, prioritised onboarding and a named account manager throughout. Book a Zoom with the Kerfuffle team to talk through the options.
Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
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