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Nine out of ten valuations are researched online first. If estate agents are not finding you on Google, they are finding your competitor. Digital Munkey puts your agency in front of vendors at the exact moment they decide who to call.

Digital Munkey is a Google-Partner digital marketing agency working exclusively with estate and letting agents. SEO, paid search, Facebook ads and remarketing -- all built around the one goal that matters to you: more valuations from your local market.

GP
Official Google Partner
Google-accredited paid search specialists
SEO
Market leader
For estate agents on Google
ROI
Great ROI
vs traditional estate agent advertising methods
UK
UK-wide
Serving agents across England from Chislehurst

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The problem

Your agency might be excellent -- but if vendors cannot find you on Google when they search for an estate agent, that excellence is invisible.

The majority of vendors research estate agents online before they ever pick up the phone. If your agency is not appearing on page one of Google for relevant local searches, you are missing instructions that should be yours. Digital marketing done wrong wastes money. Done right -- by specialists who understand the property market -- it generates a consistent pipeline of valuations at a fraction of the cost of traditional advertising.

"We're spending on Google Ads but not getting valuations."

Generic digital agencies apply generic strategies to estate agency budgets. Digital Munkey builds campaigns specifically around the searches vendors make when they are ready to instruct -- not general property traffic, but the high-intent queries that lead directly to valuation requests.

"Our website gets visitors but they don't convert into enquiries."

Driving traffic and converting that traffic are two different disciplines. Digital Munkey's approach combines search visibility with landing page strategy -- so that the vendors who find your agency through Google have a clear, compelling reason to contact you rather than scrolling past.

"We're the best agency in our area but other agents appear above us."

Search rankings are determined by a combination of technical optimisation, content quality, local authority signals and paid position. Digital Munkey's specialism is entirely within the estate agency sector -- they understand how agents, vendors and landlords use Google, which is why their campaigns outperform those built by generalist agencies.

"We're not sure whether our digital marketing is working."

Without clear reporting tied to valuations and instructions, digital marketing spend is unaccountable. Digital Munkey provides transparent reporting that connects advertising activity to the outcomes that matter to an estate agent: calls, valuations booked and instructions won.

How it works

Six digital marketing disciplines working together to make your agency the most visible and most called in your local market.

Digital Munkey works exclusively with estate and letting agents. Every strategy, every campaign and every piece of optimisation is built around how vendors and landlords search for agents -- not borrowed from an unrelated industry.

1

Search Engine Optimisation

SEO is the long-term foundation of visibility. Digital Munkey optimises your website for the searches vendors make in your local area -- agency name searches, area-based queries and property-intent keywords. Organic search results are trusted more by users than paid ads; ranking well builds credibility as well as traffic.

2

Google Paid Search

When you need calls now, Google Ads place your agency at the top of the results page for high-intent searches. Digital Munkey's paid search campaigns are built around valuation-intent keywords -- the queries typed by vendors who are actively deciding which agent to instruct, not casual browsers.

3

Google Remarketing

Remarketing puts your agency brand in front of people who have already visited your website -- across news sites, property portals and anywhere else they browse. A typical remarketing campaign covering one week of clicks costs around £20 and can generate brand impressions across more than 20,000 searches. Two valuations per week is a typical result for Digital Munkey clients.

4

Facebook and Social Ads

Facebook advertising for estate agents works differently from paid search -- it builds presence with homeowners before they are actively searching, so your agency is top of mind when the instruction decision arrives. Digital Munkey's Facebook campaigns use geo-targeting and audience data to reach the right local homeowners rather than a broad, untargeted audience.

5

Website Performance and Conversion

Traffic that does not convert into enquiries is wasted spend. Digital Munkey audits and improves the pages that receive paid and organic traffic -- ensuring that vendors who find your agency through Google are met with a website that makes calling or booking a valuation the obvious next step.

6

Strategy and Reporting

Every Digital Munkey client gets a clear picture of what is working and what is not -- tied to the metrics that matter: calls generated, valuation bookings and cost per instruction. Campaigns are adjusted continuously based on performance data rather than set-and-forget.

Getting started

From onboarding to measurable results -- how Digital Munkey builds a digital presence for your agency.

Digital Munkey is a hands-on agency, not a platform. When you work with them, you work with specialists who understand estate agency and apply that understanding to every campaign they run for you.

1

Audit your current digital presence

Digital Munkey begins by assessing where you stand -- current Google rankings, website performance, existing paid search activity and what your competitors are doing. This honest audit identifies where the gaps are and which opportunities are highest priority for your market.

2

Build the campaign strategy

Based on the audit, Digital Munkey builds a strategy covering organic search, paid search and social that reflects your specific market, property type mix and instruction targets. There is no off-the-shelf template; the strategy is built around your agency and your area.

3

Launch and optimise campaigns

Campaigns go live across your chosen channels. Digital Munkey manages all ongoing optimisation -- adjusting bids, refining targeting, updating ad copy and responding to changes in search behaviour in your local market.

4

Track calls, valuations and results

Every campaign is tracked against outcomes -- calls received, valuation requests and instructions booked. Digital Munkey's reporting gives you a clear view of what each channel is delivering so you can make informed decisions about where to invest.

5

Continuous improvement

Digital marketing is not a one-off activity. Digital Munkey's clients see cumulative improvement as campaigns mature, content builds authority and organic rankings strengthen. The longer you work with them, the stronger your position in local search becomes.

The Kerfuffle member route

Kerfuffle members can discuss Digital Munkey's services and get an introduction through Compare The PropTech.

Digital Munkey is featured on Kerfuffle and Compare The PropTech. If you are a Kerfuffle member and want to discuss your agency's digital marketing, book a discussion below and we will connect you with their team.

What you get through this route

  • Direct introduction to the Digital Munkey team via Kerfuffle
  • Discussion of SEO, paid search and social strategy for your specific market
  • Honest assessment of where your current digital presence stands
  • Google-Partner expertise applied exclusively to the estate agency sector
Kerfuffle member route

Pricing model

Bespoke
Priced per agency and service scope

Digital Munkey's pricing reflects your agency's market, instruction targets and the channels you want to run. Every engagement starts with an honest conversation about what will work for your specific situation.

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Frequently asked questions

What agents ask about Digital Munkey.

Do you work with agencies of all sizes, or only larger chains?
Digital Munkey works with estate and letting agents of all sizes -- from single-branch independents to multi-branch operations. Their campaigns are built around your specific local market and instruction targets, not a generic template applied to any agency regardless of size or location.
How quickly will we see results from digital marketing?
Paid search results are immediate -- once campaigns are live, your agency appears at the top of Google for relevant searches from day one. SEO is a longer-term investment; rankings typically improve measurably within three to six months and continue strengthening over time. Digital Munkey is transparent about this distinction upfront.
Is Facebook advertising really relevant for estate agents?
Yes -- used correctly. Facebook does not replace search advertising but complements it. Facebook campaigns keep your agency visible to local homeowners before they enter the active search phase, so that when they do start looking for an agent, your name is already familiar. It is particularly effective for instruction generation in areas where your agency has strong brand awareness.
What does an Official Google Partner accreditation mean?
Google Partners are agencies that have met Google's requirements for campaign performance, spend levels and certified expertise. It means Digital Munkey's paid search specialists are assessed by Google as competent to manage advertising accounts on behalf of clients -- and that their track record has been validated. For estate agents spending budget on Google Ads, working with a Google Partner is meaningful assurance.
How do we measure whether it is working?
Digital Munkey tracks outcomes -- calls, valuation bookings and where possible instructions won -- not just clicks and impressions. Their reporting connects advertising activity to the business results that matter to an estate agent. You should know at the end of every month whether your digital marketing spend is generating instructions at a cost that makes sense for your agency.
How do I discuss Digital Munkey through Kerfuffle?
Book a discussion through the Calendly link on this page. The Kerfuffle team will connect you with Digital Munkey. If you are not yet a Kerfuffle member, visit comparetheproptech.com/become-a-partner to find out more.
About this supplier

A digital marketing agency built entirely around the estate agency sector -- no dilution, no generic campaigns.

Digital Munkey was founded by Tom Davis and operates from Chislehurst with a focus on UK estate and letting agents. As an Official Google Partner, they have been recognised for their expertise in paid search and their track record of delivering measurable results for estate agents across the country. The Negotiator, a leading property industry publication, has featured their insight on digital marketing for agents -- positioning Digital Munkey as a credible voice in proptech marketing.

GP
Official Google Partner
SEO
Market leader for estate agents on Google
UK
Estate agents nationwide
5.0
Google review rating
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