Digital Munkey is a Google-Partner digital marketing agency working exclusively with estate and letting agents. SEO, paid search, Facebook ads and remarketing -- all built around the one goal that matters to you: more valuations from your local market.
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The majority of vendors research estate agents online before they ever pick up the phone. If your agency is not appearing on page one of Google for relevant local searches, you are missing instructions that should be yours. Digital marketing done wrong wastes money. Done right -- by specialists who understand the property market -- it generates a consistent pipeline of valuations at a fraction of the cost of traditional advertising.
Generic digital agencies apply generic strategies to estate agency budgets. Digital Munkey builds campaigns specifically around the searches vendors make when they are ready to instruct -- not general property traffic, but the high-intent queries that lead directly to valuation requests.
Driving traffic and converting that traffic are two different disciplines. Digital Munkey's approach combines search visibility with landing page strategy -- so that the vendors who find your agency through Google have a clear, compelling reason to contact you rather than scrolling past.
Search rankings are determined by a combination of technical optimisation, content quality, local authority signals and paid position. Digital Munkey's specialism is entirely within the estate agency sector -- they understand how agents, vendors and landlords use Google, which is why their campaigns outperform those built by generalist agencies.
Without clear reporting tied to valuations and instructions, digital marketing spend is unaccountable. Digital Munkey provides transparent reporting that connects advertising activity to the outcomes that matter to an estate agent: calls, valuations booked and instructions won.
Digital Munkey works exclusively with estate and letting agents. Every strategy, every campaign and every piece of optimisation is built around how vendors and landlords search for agents -- not borrowed from an unrelated industry.
SEO is the long-term foundation of visibility. Digital Munkey optimises your website for the searches vendors make in your local area -- agency name searches, area-based queries and property-intent keywords. Organic search results are trusted more by users than paid ads; ranking well builds credibility as well as traffic.
When you need calls now, Google Ads place your agency at the top of the results page for high-intent searches. Digital Munkey's paid search campaigns are built around valuation-intent keywords -- the queries typed by vendors who are actively deciding which agent to instruct, not casual browsers.
Remarketing puts your agency brand in front of people who have already visited your website -- across news sites, property portals and anywhere else they browse. A typical remarketing campaign covering one week of clicks costs around £20 and can generate brand impressions across more than 20,000 searches. Two valuations per week is a typical result for Digital Munkey clients.
Facebook advertising for estate agents works differently from paid search -- it builds presence with homeowners before they are actively searching, so your agency is top of mind when the instruction decision arrives. Digital Munkey's Facebook campaigns use geo-targeting and audience data to reach the right local homeowners rather than a broad, untargeted audience.
Traffic that does not convert into enquiries is wasted spend. Digital Munkey audits and improves the pages that receive paid and organic traffic -- ensuring that vendors who find your agency through Google are met with a website that makes calling or booking a valuation the obvious next step.
Every Digital Munkey client gets a clear picture of what is working and what is not -- tied to the metrics that matter: calls generated, valuation bookings and cost per instruction. Campaigns are adjusted continuously based on performance data rather than set-and-forget.
Digital Munkey is a hands-on agency, not a platform. When you work with them, you work with specialists who understand estate agency and apply that understanding to every campaign they run for you.
Digital Munkey begins by assessing where you stand -- current Google rankings, website performance, existing paid search activity and what your competitors are doing. This honest audit identifies where the gaps are and which opportunities are highest priority for your market.
Based on the audit, Digital Munkey builds a strategy covering organic search, paid search and social that reflects your specific market, property type mix and instruction targets. There is no off-the-shelf template; the strategy is built around your agency and your area.
Campaigns go live across your chosen channels. Digital Munkey manages all ongoing optimisation -- adjusting bids, refining targeting, updating ad copy and responding to changes in search behaviour in your local market.
Every campaign is tracked against outcomes -- calls received, valuation requests and instructions booked. Digital Munkey's reporting gives you a clear view of what each channel is delivering so you can make informed decisions about where to invest.
Digital marketing is not a one-off activity. Digital Munkey's clients see cumulative improvement as campaigns mature, content builds authority and organic rankings strengthen. The longer you work with them, the stronger your position in local search becomes.
Digital Munkey is featured on Kerfuffle and Compare The PropTech. If you are a Kerfuffle member and want to discuss your agency's digital marketing, book a discussion below and we will connect you with their team.
Pricing model
Digital Munkey's pricing reflects your agency's market, instruction targets and the channels you want to run. Every engagement starts with an honest conversation about what will work for your specific situation.
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Digital Munkey was founded by Tom Davis and operates from Chislehurst with a focus on UK estate and letting agents. As an Official Google Partner, they have been recognised for their expertise in paid search and their track record of delivering measurable results for estate agents across the country. The Negotiator, a leading property industry publication, has featured their insight on digital marketing for agents -- positioning Digital Munkey as a credible voice in proptech marketing.
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