Done well, cross sales pay for the marketing budget. Done badly, they cost you the customer.
Easymatch is one of the few cloud-based estate agency solutions covering sales, lettings and property management in a single platform. Its hidden weapon is automatic matching - a system that does not require staff to press a button or remember to run the match. The moment a new property or applicant is added, matching happens automatically. Based on data from their current customer base, Easymatch reports that agents using the system as directed increase their valuations by 30% and average fee by 29%.
Every estate agency has an applicant database. The problem is that the match between new properties and registered applicants depends on someone remembering to run it, interpreting the results and sending them out. In a busy office, that step gets skipped. Automatic matching removes human memory from the equation and ensures every new property is matched against every relevant applicant the moment it enters the system.
Manual matching produces a list of the applicants your team thinks of. Automatic matching produces a list of every applicant who actually matches the criteria. The difference is the business your team is leaving on the table.
A new instruction that does not trigger an immediate applicant match is a missed opportunity. When matching depends on a human remembering to do it, it will eventually be forgotten at the wrong moment.
Easymatch reports that agents using the system as directed increase their average fee by 29%. Fee leakage often comes from underselling the service proposition to applicants who are poorly matched - Easymatch resolves the matching so that proposition conversations are better targeted.
Three separate systems means three separate databases, three separate data entry requirements and three separate matching processes. Easymatch covers all three in a single cloud-based platform.
Easymatch was built around the conviction that automatic matching is the single most impactful capability a property CRM can have. Everything else supports that core.
The moment a new property or applicant is entered into Easymatch, the matching process runs automatically. No staff member has to remember to run it. No step gets skipped because the office was busy. The match happens.
Full sales CRM covering property marketing, applicant management, viewing scheduling, offer management and sales progression. The applicant database is the matching engine; the CRM tools support the conversation that follows.
Lettings workflows cover tenant referencing, tenancy agreement management, deposit registration and ongoing property management. Rental applicants are automatically matched to new lettings instructions.
All three Easymatch product tiers include property security management. The details of this module cover access management and security protocols for properties under management.
Easymatch Start-Up, Easymatch and Easymatch Pro provide a range of capability levels for different agency sizes and requirements. All three include automatic matching and property security management.
Easymatch does not claim ownership of its customers' data. Your applicant database, your property records and your client data belong to your agency - a clear and important distinction from some CRM providers.
Easymatch's onboarding process focuses on getting your existing applicant database and property records into the platform correctly so the automatic matching can start working immediately.
Easymatch reviews your current CRM setup, your property volume and your specific requirements to recommend the right product tier - Start-Up, Easymatch or Easymatch Pro.
Your existing property, applicant and client records are migrated to Easymatch. Data quality at this stage determines the quality of the initial matching output - Easymatch supports the migration process.
Easymatch is configured to your specific workflows, your team structure and your matching criteria. The automatic matching parameters are set to reflect your agency's specific requirements.
Training focuses on using Easymatch as directed - the specific workflows that produce the 30% valuation increase and 29% fee improvement are the result of consistent, directed use, not occasional usage.
From the moment you go live, every new property and every new applicant triggers automatic matching. The system starts working for your market share from day one without staff intervention.
Easymatch works with estate agencies across the UK. Kerfuffle members get a personal introduction and a demonstration of what automatic matching looks like for their specific property market.
Standard route
Off-the-shelf pricing
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Easymatch pricing varies by product tier and agency size. Book a call through Kerfuffle to get the right demonstration and commercial conversation for your specific requirements.
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The most effective way to understand what automatic matching does for an estate agency is to see it running with your type of property and applicant profile.
Talk to the Easymatch team about your current matching process, how many applicants you have registered and what automatic matching would find that your team is currently missing.
Book a Zoom with Kerfuffle →Easymatch is one of the few fully cloud-based estate agency platforms covering sales, lettings and property management in a single system. Its core differentiator is automatic matching - a system that requires no human intervention to match new properties against registered applicants. Based on customer data, Easymatch reports that agents using the software as directed increase their valuations by 30% and their average fee by 29%.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are registered, check eligibility for Easymatch, and start earning back on your subscriptions.
Automatic matching. Cloud-based. Built to grow your market share. Talk to the team through Kerfuffle.
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