Enquiry Management by IRE is a specialist enquiry handling and response platform for UK estate and lettings agencies. It captures inbound enquiries from all channels, qualifies intent, and ensures every buyer and tenant gets an immediate, professional response - even when your negotiators are with clients.
The UK property market is intensely competitive at the enquiry stage. Buyers and tenants who submit a viewing request or valuation enquiry at 7pm on a Tuesday expect a response within minutes - not the following morning. The agencies that respond fastest convert at the highest rates, regardless of brand size.
Out-of-hours enquiries that are not handled by an automated system are lost. The buyer has booked with three other agents by the time your negotiator arrives on Monday morning.
Manual enquiry triage wastes prime morning productivity. Every minute a negotiator spends sorting emails is a minute not spent on valuations, follow-ups, and instructions.
Without systematic enquiry tracking, you cannot identify which portals, which keywords, or which property types generate the highest-quality leads. Budget goes to channels that generate volume rather than conversions.
Multi-channel enquiry management without a central system means enquiries fall through the gaps. A centralised enquiry management platform ensures nothing is missed, regardless of channel.
IRE's enquiry management platform is built around the specific workflows of UK estate agency - not a generic CRM with a property skin on top.
All enquiries from Rightmove, your website, email, and phone are captured in a single dashboard. Every enquiry is timestamped, source-tracked, and assigned automatically based on your routing rules.
IRE's platform qualifies enquiries based on intent signals before they reach your negotiators. Hot leads are flagged immediately. Low-intent enquiries are triaged and assigned appropriately without manual review.
Every enquiry receives an immediate, personalised acknowledgement - so buyers and tenants know their request has been received and is being actioned. This alone significantly improves the buyer experience and reduces the chance of the enquiry going cold.
For lettings enquiries, IRE integrates with TenantApp - allowing tenants to find properties, make enquiries, and book viewings from one place. Your portfolio gets maximum visibility to the most active tenant audience.
The platform tracks each enquiry from first contact through to viewing, offer, and completion. You can see exactly which channels and properties are generating the highest-quality leads and adjust your marketing spend accordingly.
Enquiries submitted outside office hours are captured, acknowledged, and queued for follow-up so your negotiators start each day with a clean, prioritised workload rather than an unstructured inbox.
IRE's platform is designed for rapid deployment. Most agencies are live and handling enquiries centrally within a week.
IRE maps all the enquiry sources your agency uses - portals, website forms, email addresses, and phone lines - and connects them to the central platform.
Your team defines the routing rules: which enquiry types go to which negotiator, which properties need prioritised response, and which out-of-hours protocols apply.
Customise the automatic acknowledgement messages and follow-up sequences that go out to buyers and tenants at each stage of the enquiry process.
IRE provides training for your negotiators on the dashboard and workflow. Go-live typically takes less than a day once the setup is complete.
Review conversion data by channel, property type, and negotiator. Use the insights to adjust routing, response timing, and marketing allocation.
IRE works with estate and lettings agencies across the UK. Kerfuffle members get a direct conversation with the team to understand the current state of their enquiry handling and where the biggest conversion opportunities lie.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Pricing is based on the number of enquiries managed and integrations required. Kerfuffle members get a full picture of the commercial terms before committing.
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A practical walkthrough covering multi-channel enquiry capture, automatic qualification, routing rules, out-of-hours handling, and conversion tracking.
We were losing out-of-hours enquiries every single week and had no idea how many. IRE gave us full visibility of every enquiry from every channel, and the automatic response meant buyers were getting a reply in minutes rather than the next morning. Our viewing conversion rate improved noticeably within the first month.Head of Lettings, regional agency UK East Midlands
IRE (Integrated Real Estate) builds technology specifically for the UK and Irish property markets. Their products - including the TenantApp tenant platform and the Enquiry Management system - are designed around the actual workflows of high-street and digital estate agencies, not adapted from generic CRM or marketing software. IRE's UK team understands the specific regulatory, operational, and competitive pressures that UK agents face every day.
Enquiry Management by IRE is featured on Compare The PropTech alongside hundreds of other UK proptech suppliers. Kerfuffle members can view verified reviews, compare suppliers, and see which tools qualify for PropTech That Pays Back - the initiative that rewards estate agents with kredits for the tools they actually use.
IRE Enquiry Management ensures every enquiry is captured, acknowledged, and routed - so your team converts more of the leads you are already generating.
Want to talk through how Enquiry Management by IRE would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
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