A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Estate Agent Content creates exclusive blog posts, social media, email newsletters and property descriptions for estate and lettings agents. One agency per coverage area. No shared content. Your voice, your area, your advantage.
When competing agents share the same content provider, their marketing becomes identical. Estate Agent Content solves this with strict territorial exclusivity - your content is written for you, in your voice, for your specific local audience. The agent next door cannot use it.
Generic property market content is immediately recognisable as shared content. Estate Agent Content writes posts that reference your specific area, your team and your market activity so they read as authentically yours.
Regular blogging is the most reliable way to build local SEO authority for estate agents. Estate Agent Content handles the writing so your blog is updated consistently without your team spending time they do not have.
An email newsletter that arrives on schedule with useful, locally relevant content builds the relationship with your database that periodic valuations cannot. Estate Agent Content handles the writing and you hit send.
Generic content that does not reflect an agency's personality fails to build trust. Estate Agent Content spends time understanding how your agency communicates before writing a word.
Estate Agent Content handles the writing. Your team approves, publishes and takes the credit for a consistent local content presence.
SEO-optimised articles written for your agency's website covering local property news, area guides, buying and selling advice, landlord content and community features.
Branded social posts for Facebook, Instagram and LinkedIn - a mix of property-specific, market commentary and community content written for your local audience.
Monthly or fortnightly newsletter content written for your database. Locally specific, engaging and delivered ready to send from your email platform.
Professional property descriptions written to present your instructions at their best. Faster turnaround, more persuasive copy and consistent quality across your whole portfolio.
Guidance on which content types, channels and publishing frequencies will deliver the best results for your specific agency, area and target audience.
Understanding how your agency communicates and building a consistent tone across all content formats so every piece sounds authentically like you.
Most agencies are up and running quickly. Here is how it typically goes.
A conversation to understand your agency, your area, your ideal clients and your current content challenges.
Your coverage area is confirmed as exclusive. No other Estate Agent Content client in your area will receive the same content.
Your first articles, social posts or newsletter content arrives. You review, request any changes and approve before publishing.
A consistent publishing schedule is agreed and maintained. Content arrives before it is needed so your team is never rushing.
Regular check-ins to review what is resonating with your audience and adjust the content mix accordingly.
As a supplier on Kerfuffle and Compare The PropTech, Estate Agent Content works with your Kerfuffle account manager to ensure members get the best possible commercial terms before anything is signed.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, scope and onboarding timeline are agreed per agency. Book a call and the team will scope it live - with your Kerfuffle AM in the room.
Estate Agent Content has 106 verified agent reviews at a perfect 5.0 on Kerfuffle. Read what agency owners say about the content quality, the exclusivity model and the time it saves their teams.
Already a Kerfuffle member? Write a review of Estate Agent Content →
Sample articles, social posts and newsletter content created for agencies in similar markets to yours - and a conversation about what your specific area and audience need.
Sample articles, social posts and newsletter content created for agencies in similar markets to yours - and a conversation about what your specific area and audience need.
Estate Agent Content was built for estate and lettings agents who understand that content is one of the highest-return marketing investments they can make - but who do not have the time or the writing skills to produce it consistently. The service combines exclusive territorial rights, sector-specific expertise and a practical approach to content strategy that focuses on the publishing frequency and format that will actually build local authority over time.
A small group of suppliers on Compare The PropTech participate in PropTech That Pays Back - a Kerfuffle programme that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are participating, what agents are saying, and how to start earning back on your subscriptions.
Kerfuffle members get member-only commercial terms, prioritised onboarding and a named account manager throughout. Book a Zoom with the Kerfuffle team to talk through the options.
Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
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