Estate Agent Social Media provides managed social media services specifically for UK estate agents. Property-specific content, local market posts, brand videos, and a consistent posting schedule - all handled by a team that understands how estate agency content performs on Facebook, Instagram, and LinkedIn.
Social media is not optional for UK estate agents any more. Vendors research your agency on Instagram and Facebook before booking a valuation. But creating property-specific, on-brand content consistently - while also running an active sales and lettings operation - is not realistic for most agency teams. Estate Agent Social Media solves that gap.
An inactive or inconsistent social media account does more damage than no account at all. It signals to potential vendors that the agency does not pay attention to detail. A managed service maintains the presence without requiring your team's involvement.
When social media is left to whoever has a spare moment, the output varies in tone, quality, and format. Estate Agent Social Media produces content to a consistent brief and visual standard that represents the agency professionally at every post.
Effective estate agency social media mixes property listings with local market data, team content, buyer and seller advice, and community posts. Estate Agent Social Media knows what performs for property audiences and produces the full mix.
Generic marketing agencies do not understand tenancy timelines, valuation hooks, market commentary, or the regulatory context of UK agency. Estate Agent Social Media was built specifically for the sector, so the content is accurate and relevant from the start.
Estate Agent Social Media provides the full managed social media operation for UK estate agents - from content creation and scheduling to reporting and strategy. Your team does not need to be involved in day-to-day social media management.
Property-specific posts created and formatted for Facebook, Instagram, and LinkedIn. Content covers listings, market updates, team features, buyer and seller advice, and local community posts - a mix that performs for estate agency audiences on each platform.
Content is planned, approved where required, and posted on an agreed schedule without needing your team to be involved. Consistent posting frequency is maintained even during your agency's busiest weeks.
All content is produced in your agency's brand colours, font style, and tone. Vendors who see your social content and then visit your website or office recognise a consistent brand - not the fragmented output of ad-hoc posting.
Short-form video content for Instagram Reels and Facebook - property highlights, market commentary clips, and team introductions. Video content consistently outperforms static images in organic reach on both platforms.
Regular posts commenting on local and national property market conditions - formatted for a general audience, accurate, and consistent with your agency's market knowledge. Positions your team as the local property expert.
Monthly reporting on reach, engagement, follower growth, and content performance across your platforms. Transparent data on what is working and what should be adjusted in the content plan.
Works alongside what you already use
Getting started with Estate Agent Social Media is straightforward. Your team provides the brand assets and the brief; they handle everything from that point.
Your agency provides brand guidelines, existing assets, and a brief on tone and content preferences. Estate Agent Social Media reviews your existing channels and identifies the starting point for the managed service.
A monthly content plan is produced covering the posting frequency, content mix, and platform priorities. You review and approve the plan before any content goes live.
Posts are created, formatted, and scheduled. Where property photography or video is required, Estate Agent Social Media works with the assets your agency already has or can source from your existing property marketing workflow.
Depending on your preference, content can be approved before posting or set to auto-publish on the agreed schedule. Your team sees everything before it goes live if required.
Monthly performance reports are shared with your agency. Content that performs well is repeated in similar form; underperforming content types are adjusted. The plan improves over time as the data accumulates.
Estate Agent Social Media is a verified Kerfuffle partner. Agents who come via Compare The PropTech get the Kerfuffle account manager involved before any commercial discussion.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Monthly retainer pricing is based on the number of platforms, posting frequency, and whether video content is included. Your Kerfuffle account manager helps agree the right scope before anything is signed.
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A 30-minute walkthrough of how Estate Agent Social Media operates - content planning, posting frequency, video production, and performance reporting - with examples from live agency accounts.
Covering the content mix that works for estate agency audiences, how to maintain brand consistency across Facebook, Instagram and LinkedIn, and how the managed service removes the day-to-day workload from your team while maintaining a consistent professional presence.
Estate Agent Social Media was created to solve a specific problem: UK estate agents consistently underperform on social media not because they lack the desire, but because they lack the time and the sector-specific content expertise. The service is built around how property audiences actually behave on social platforms and the specific content types that generate engagement for estate agents - rather than applying a generic marketing agency framework to a sector it does not understand.
Estate Agent Social Media is part of the PropTech That Pays Back initiative - a Kerfuffle programme that rewards UK estate agents with kredits for actively using the tools they invest in, not just signing the contract. See Estate Agent Social Media's pay-back terms and what other agents are saying.
Estate Agent Social Media manages your full social presence - without your team's daily involvement. Talk to Kerfuffle and get the introduction.
Want to talk through how Estate Agent Social Media would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the right fit for your agency.
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