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Kerfuffle & Compare The PropTech Partner

Running a better estate agency requires better tools. Estate Agent Today gives you the capability your competitors cannot easily replicate.

Estate Agent Today is a UK proptech supplier working with estate agents and letting agents to improve operational performance, client experience, and business outcomes across the property transaction.

UNC
Uncategorised
Kerfuffle partner: Estate Agent Today
UK
UK Property
Estate and letting agents
K
On Kerfuffle
Verified proptech partner
The operational challenge

Estate agencies running on outdated tools and disconnected processes are losing ground to better-equipped competitors.

The gap between the best-run estate agencies and the rest is widening. Much of that gap comes down to the tools, systems, and processes the best agencies invest in. Estate Agent Today is one of those investments.

Your team is spending time on administration instead of winning instructions

Every hour a negotiator spends on manual tasks is an hour not spent prospecting, on viewings, or building client relationships. The cost of operational inefficiency is measured in instructions you never win.

You lack the data to know which parts of your business are performing and which are not

Without clean data and reporting, agency owners make decisions based on instinct rather than evidence. The result is investment in the wrong areas and problems that go unaddressed until they become crises.

Client expectations have risen but your processes have not kept pace

Buyers, sellers, landlords, and tenants compare their experience of your agency against every other service provider they use. When the experience falls short of modern expectations, it damages both renewal rates and referrals.

You are not extracting the full value from your existing client base

Your sold and let database is one of your most valuable assets. Without systematic contact management and follow-up tools, the referrals and repeat business that should flow from it are going to competitors who ask first.

What Estate Agent Today does for your agency

Six ways Estate Agent Today improves performance for estate agents and letting agents.

Estate Agent Today is built around the day-to-day realities of running a UK estate agency — not generic business tools that require adaptation.

1

Core workflow management

Estate Agent Today's platform manages the key workflows in your estate or letting agency — from initial enquiry through to completion or tenancy renewal. Each stage is tracked, documented, and progressed consistently.

2

Client communication and engagement

Structured client communication tools that keep vendors, buyers, landlords, and tenants informed at every stage without creating additional admin for your team.

3

Performance reporting and analytics

Real-time dashboards and reporting that give branch managers and owners the data they need to manage performance, identify bottlenecks, and make better business decisions.

4

Integration with your existing systems

Estate Agent Today connects with the portals, CRM platforms, and accounting tools your agency already uses, minimising disruption and data re-entry.

5

Compliance and documentation support

Built-in compliance support that helps your agency meet its regulatory obligations without a separate compliance workflow layered on top of operational processes.

6

Ongoing support and development

Dedicated account management and support ensures your team gets maximum value from Estate Agent Today from day one. Regular reviews and product updates mean the platform evolves with your business.

Getting started with Estate Agent Today

From first conversation to fully operational - five steps.

The onboarding process is designed to get your agency productive quickly, with support at every step.

1

Initial consultation

A discovery call with Estate Agent Today covers your agency's current setup, specific challenges, and objectives. This is not a generic sales pitch — it is a genuine assessment of fit and what value looks like for your business.

2

Proposal and onboarding plan

Estate Agent Today presents a clear proposal with timelines, deliverables, and pricing. Kerfuffle members have their account manager in the loop before anything is agreed.

3

Implementation

The Estate Agent Today team manages the setup and implementation process. Your team is trained, the system is configured for your workflows, and support is on hand throughout.

4

Go live and review

Your agency goes live on Estate Agent Today. An initial review period identifies any adjustments needed to the setup or workflows to maximise performance.

5

Ongoing optimisation

Regular check-ins with your Estate Agent Today account manager ensure the service continues to deliver value as your agency evolves. Updates and new features are introduced without disruption.

The Kerfuffle member offer

Kerfuffle members get more than a demo - they get a structured commercial introduction.

Estate Agent Today is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a direct commercial conversation with your Kerfuffle account manager in the loop.

What Kerfuffle members get

  • Priority Kerfuffle member introduction to Estate Agent Today
  • Your Kerfuffle account manager in the commercial conversation
  • Member-only deal terms reviewed before you sign anything
  • Structured onboarding support from the Estate Agent Today team
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Member deal
Negotiated by your Kerfuffle AM

Kerfuffle members approach Estate Agent Today with their account manager already briefed. The commercial terms are reviewed before any commitment is made.

More on Kerfuffle

Dig into the data before you book a demo.

Estate Agent Today's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.

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Verified agent reviews
Real agents, real ratings →
Awards & recognition
Kerfuffle recognition →
Full Kerfuffle profile
Overview, deals, news →

Already a Kerfuffle member? Write a review of Estate Agent Today →

Live demo - open to all Kerfuffle members

See Estate Agent Today in action before you commit to anything.

The best way to evaluate Estate Agent Today is through a structured demo call with their team. Kerfuffle members get their account manager in the loop — so you are not going in blind and the commercial conversation starts on the right footing.

Book a demo with the Estate Agent Today team

A walkthrough of the platform, your questions answered, and the Kerfuffle member offer explained - all in one session.

Visit Estate Agent Today to book a demo →
Frequently asked questions

What agents ask before getting started.

Is Estate Agent Today suitable for independent estate agents as well as larger groups?
Estate Agent Today works with estate agencies of all sizes — from independent single-branch operators through to multi-branch regional firms and national groups. The service is typically designed to scale with your requirements.
How does the Kerfuffle member offer work for Estate Agent Today?
Kerfuffle members get a facilitated introduction to Estate Agent Today with their Kerfuffle account manager involved in the commercial conversation. This means you are not negotiating alone — your AM helps you understand the terms and get the best possible deal.
What does implementation or onboarding with Estate Agent Today look like?
Onboarding varies by product and agency size. Estate Agent Today provides structured onboarding support to get your team productive quickly. Your Kerfuffle account manager can ask for specifics on timelines and resource requirements before you commit.
Can we try Estate Agent Today before making a longer-term commitment?
Many Estate Agent Today engagements start with a scoped pilot or trial period. Raise this with your Kerfuffle account manager when you book the introductory call — the member route often creates more flexibility than going direct.
How do I know Estate Agent Today is worth considering for my agency?
Estate Agent Today is listed on Kerfuffle and Compare The PropTech, which means they have been through a basic due diligence process. The best way to assess fit is through the introductory call facilitated by your Kerfuffle account manager.
How do I get started with the Kerfuffle member offer for Estate Agent Today?
Book via the Calendly link on this page and mention that you came via Kerfuffle or Compare The PropTech. Your Kerfuffle account manager will be included in the introduction call and the commercial discussion.
About Estate Agent Today

Estate Agent Today — a Kerfuffle partner for estate agents and letting agents.

Estate Agent Today provides daily industry, Estate Agency, Property Market, Housing, Moving Home, and Online Estate Agent News updates. Estate Agent Today is a website that is here to provide you... Estate Agent Today is listed on Kerfuffle and Compare The PropTech as part of the proptech partner programme, giving estate agents a structured way to evaluate, trial, and adopt the best tools available.

PropTech That Pays

Could Estate Agent Today pay you back when you use what you buy?

Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in - not just when they sign the contract. Check if Estate Agent Today participates and start earning back on your subscription.

Check PropTech That Pays Back → Register your agency →

Estate Agent Today is already on Kerfuffle. Your competitors may have already looked. Now it is your turn.

Book a call with the Kerfuffle team and we will walk you through the member offer for Estate Agent Today.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a quick Zoom to discuss options →