Estate Track builds the UK's most advanced estate agent websites - AI-powered tools, automated marketing, an updatable instant valuation tool, enhanced listings with broadband and local data, WhatsApp integration. Everything in one monthly price. Your website becomes a 24/7 lead generation machine.
Most estate agent websites are passive - they show listings and wait for enquiries. Estate Track builds the lead generation infrastructure behind the website: an updatable valuation tool, automated marketing, AI content tools and enhanced listings that give buyers more than portals do.
Estate Track's updatable instant valuation tool - the only one in the industry where agents can adjust the AVM result to reflect local knowledge - generates significantly more genuine valuation submissions than a static estimate.
Estate Track's automated social media puts your property listings, market updates and community content on your social channels on schedule without your team managing every post.
The AI-powered blog writer produces locally relevant property content in minutes. Combined with automated monthly newsletters, your agency maintains a consistent content presence without a marketing manager.
Estate Track's enhanced listings display broadband speeds, mobile coverage, transport links and local market data alongside every property. Buyers see more on your site than they get from Rightmove or Zoopla.
Estate Track is built on the principle that everything an agent needs to win more instructions online should be included in the website at one price, not added separately.
Stunning, mobile-first estate agent websites with beautiful themes, fast load times and SEO architecture built for local property search rankings.
The industry's only valuation tool where agents can adjust the AVM estimate to reflect local market knowledge. A credible result generates more submissions than a generic one.
AI blog writer that produces locally relevant content in seconds, AI Google review reply tool, AI-powered voice search for property browsing. All included.
Your listings, market updates and local content posted to social channels on a schedule. Monthly newsletters sent to your database automatically.
Every listing displays broadband speeds, mobile coverage, local sold prices, market trends and transport data alongside property details.
WhatsApp integration gives prospective vendors a frictionless contact method for valuation bookings. The portal qualifier tool filters hot leads from general enquiries.
Most agencies are up and running quickly. Here is how it typically goes.
You choose from themes or brief a custom design. Your brand and content are applied throughout.
CRM connection, portal feeds, valuation tool and automated marketing are configured.
Listings, team profiles, area guides and existing content are migrated or created.
Your site goes live with all AI tools, valuation tool and automations active and tested.
Your dashboard shows traffic, lead volumes, property views and automation engagement.
As a supplier on Kerfuffle and Compare The PropTech, Estate Track works with your Kerfuffle account manager to ensure members get the best possible commercial terms before anything is signed.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, scope and onboarding timeline are agreed per agency. Book a call and the team will scope it live - with your Kerfuffle AM in the room.
Estate Track has 62 verified agent reviews at a perfect 5.0 on Kerfuffle. Read what agency owners say about the valuation tool, automated marketing and lead generation results before committing.
Already a Kerfuffle member? Write a review of Estate Track →
A walkthrough of the website platform, AI tools, automated marketing features and enhanced listing capabilities, followed by a conversation about your current site's performance.
A walkthrough of the website platform, AI tools, automated marketing features and enhanced listing capabilities, followed by a conversation about your current site's performance.
Estate Track was built to challenge the assumption that an estate agent website is just a brochure. The platform combines advanced website design with AI tools, automated marketing, an updatable valuation tool and enhanced listings into a single monthly subscription. Estate agents get a genuinely competitive online presence with the lead generation infrastructure behind it.
A small group of suppliers on Compare The PropTech participate in PropTech That Pays Back - a Kerfuffle programme that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are participating, what agents are saying, and how to start earning back on your subscriptions.
Kerfuffle members get member-only commercial terms, prioritised onboarding and a named account manager throughout. Book a Zoom with the Kerfuffle team to talk through the options.
Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
Book a Zoom with Kerfuffle →