K Compare The PropTech
Revenue-layer supplier

What this supplier adds to the bottom line of every deal — what to look for.

Done well, cross sales pay for the marketing budget. Done badly, they cost you the customer.
Flatfair logo ##56 ON KERFUFFLE
Kerfuffle & Compare The PropTech Partner

Deposit disputes are killing your tenancies before they start. flatfair fills your properties faster - with double the protection for your landlords.

Over half of tenants choose a deposit alternative when given the option. Yet most letting agents still default to a five-week cash deposit - losing applicants to competitors who offer a choice. flatfair gives your tenants a no-deposit route, earns your branch real revenue, and removes the end-of-tenancy dispute headache. All at no cost to your landlords.

850+
850+ agencies
Trust flatfair across the UK
10W
10 weeks' cover
Double the cash deposit protection
56%
56% of tenants
Choose deposit alternatives when offered
£10k
Up to £10k/branch
Annual revenue for your office
Get the member offer → Book a flatfair demo See how it works
The deposit problem

The traditional deposit is a friction machine. It is costing you applicants, time and landlord trust.

The average tenant faces £3,350 in upfront moving costs. Five weeks' deposit on top of first month's rent and fees is the number one reason good tenants walk away or delay their move. Meanwhile your void periods lengthen, your landlord gets impatient, and your team spends hours chasing deposit scheme paperwork that generates nothing for your office.

Your best applicant drops out over the deposit

The tenant who passes referencing with flying colours cannot bridge the gap between getting their old deposit back and paying the new one. They go to the competitor who offers a deposit alternative. Your landlord waits another fortnight.

End-of-tenancy disputes destroy relationships

The three-way argument between your team, the tenant and the landlord over checkout charges burns hours and goodwill. Tenants dispute, landlords blame you, and the deposit scheme adjudication process drags on for weeks - for a payout that rarely covers the full cost anyway.

Your deposit admin is a cost centre, not a revenue line

Registering deposits, chasing compliance paperwork, and managing scheme accounts eats your property managers' time. You do all the work and generate zero income from it. Every hour spent on deposit admin is an hour not spent growing your portfolio.

Landlords are underprotected and they know it

Five weeks is rarely enough. When a tenant leaves rent arrears or significant damage behind, your landlord discovers their deposit falls short - and they wonder what exactly they are paying your management fee for. flatfair covers up to ten weeks. No landlord has ever complained about more protection.

How flatfair works for your office

Five moving parts. One outcome: faster lets, happier landlords, and a new revenue line.

flatfair sits alongside your existing deposit process - you do not have to replace anything. Tenants who want the no-deposit route take it. Tenants who prefer a traditional deposit can still have one. flatfair handles both, and earns your branch a fee either way.

1

No Deposit plans at the point of offer

Once a tenant passes referencing under your normal criteria, flatfair presents them with a choice: traditional deposit or No Deposit. They pay a one-off check-in fee of 28% of a month's rent instead of five weeks' cash. Move-in can happen the same day.

2

Up to ten weeks' landlord protection

Landlords receive double the protection of a cash deposit - up to ten weeks' equivalent cover for damages and rent arrears. If charges are agreed at checkout, flatfair pays the landlord within ten working days. No waiting, no adjudication limbo.

3

Traditional deposit admin - handled for free

flatfair also registers and manages traditional deposits for agents free of charge. Scheme registration, compliance paperwork, prescribed information - all handled. Your property managers get that time back.

4

Faster, fairer checkout disputes

When tenancies end, agents upload evidence directly to the flatfair platform and submit charges as an invoice. Independent adjudicators with lettings expertise handle any disputes quickly. No more weeks-long standoffs over a contested cleaning charge.

5

Revenue share per plan activated

Your office earns a fee for every flatfair plan activated by your tenants. Across an active lettings portfolio, that compounds to up to £10,000 per branch per year. The platform is built to present the option clearly so uptake is high without any hard sell from your team.

6

Integrated with your CRM workflow

flatfair connects to leading letting agent CRMs including Street.co.uk and iamproperty via GlueDog. Tenancy details pre-populate the flatfair form automatically - no duplicate data entry, no extra step for your team.

Integrates with platforms you already use

Street.co.uk iamproperty GlueDog Deposit Protection Service MyDeposits TDS
The agent journey

Five steps from applicant referencing to a no-deposit let - and a fee in your pocket.

No new workflows for your team. No extra training. flatfair works in the background while your agents do what they do best.

1

Tenant passes referencing

Your standard referencing criteria apply in full. flatfair is not for tenants who cannot pass referencing - it is for tenants who can pass but struggle with the upfront cash.

2

flatfair presents the choice

Your tenant receives a clear offer: traditional deposit or No Deposit. The flatfair platform explains both options, including the check-in fee and what it covers. Your team does nothing extra.

3

Tenant pays the check-in fee

If they choose No Deposit, the tenant pays 28% of a month's rent as a one-off fee. Move-in happens the same day. No waiting for a deposit transfer to clear. Your void ends immediately.

4

Tenancy runs as normal

The tenancy proceeds exactly as any managed let. flatfair sits in the background. At checkout, you upload evidence to the flatfair platform and submit any charges as an invoice - no chasing the tenant directly.

5

You earn the revenue share

Your office receives a fee for the plan. Your landlord gets paid any charges within ten working days of agreement. Everybody gets a cleaner ending - and you bank a new income stream in the process.

The Kerfuffle & CTP member offer

Kerfuffle members skip the queue and get terms reviewed by your account manager.

flatfair onboards agencies in waves. Kerfuffle and Compare The PropTech members get prioritised access, a named point of contact, and commercial terms reviewed with your Kerfuffle AM before you sign anything. No generic sales process.

What Kerfuffle members get

  • Prioritised onboarding for Kerfuffle members
  • Named Kerfuffle account manager
  • First refusal on K Con 2026 supplier slots
  • Member-only commercial terms reviewed by your Kerfuffle AM
Member route

Standard onboarding queue

Weeks out

Kerfuffle & CTP member route

Prioritised access
Named AM + terms reviewed before you commit

Revenue share rates, check-in fee structure and onboarding timeline are all agreed per agency. Your Kerfuffle AM reviews the commercial terms with you before you are asked to sign - so you go in clear on exactly what you are getting.

Live demo - open to all Kerfuffle & CTP members

See flatfair in action - end of tenancy to revenue share, in thirty minutes.

A walkthrough of the full flatfair platform: the tenant choice flow, the landlord protection panel, checkout charge submission and your office revenue dashboard - followed by live Q&A.

Book direct
30 min
1-to-1 with the flatfair team
Via Kerfuffle member route

From deposit headache to revenue stream - flatfair for letting agents

See exactly how flatfair integrates with your existing workflow, what the tenant experience looks like, and how your branch earns from every plan activated. Bring your current deposit volume and the team will scope your revenue opportunity live on the call.

FF
flatfair Agent Partnerships team
flatfair - Deposit alternative and protection platform for UK letting agents
Book the demo →
Our landlords now say that they strongly recommend flatfair as it offers them the best protection, the properties fill quicker and they have happier tenants.
Neal Andrews Spicerhaart
Frequently asked questions

Questions letting agents ask before they get started with flatfair.

Does flatfair replace our deposit process or sit alongside it?
Alongside it. flatfair presents both options to the tenant after referencing - they choose. Tenants who want a traditional cash deposit can still have one. flatfair also registers and manages those traditional deposits for you free of charge. You are offering more choice, not fewer.
Is this just for tenants who cannot afford a deposit?
No - and this is the most common misconception. flatfair only accepts tenants who pass your normal referencing criteria. The product is for tenants who can afford to rent but prefer not to have thousands of pounds tied up in a deposit scheme for twelve months. Over 56% of tenants choose the no-deposit option when it is offered to them clearly.
How does landlord protection actually compare to a cash deposit?
A traditional deposit gives landlords five weeks' protection. flatfair provides up to ten weeks' equivalent cover for damages and rent arrears - double the amount. On top of that, charges are paid to the landlord within ten working days of being agreed, rather than months later following dispute adjudication with the deposit scheme.
How do end-of-tenancy disputes work?
Your team uploads checkout evidence directly to the flatfair platform and submits charges as an invoice. If the tenant disputes, independent adjudicators with lettings expertise handle it quickly. You are removed from the middle of the argument - which saves your team hours and protects the landlord relationship.
What does the revenue share look like for a typical lettings office?
Revenue is earned on each plan activated. flatfair say agents can earn up to £10,000 per branch per year depending on portfolio size and plan uptake. Your Kerfuffle AM will review the commercial terms with you before you commit so you know exactly what rate your office gets and what that means in practice across your current tenancy volume.
Which CRM systems does flatfair integrate with?
flatfair integrates with Street.co.uk and iamproperty via GlueDog, which pre-populates the flatfair form using tenancy data already in your CRM. Other integrations are in development. If your current system is not listed, raise it on the demo call - the integrations team can advise on timeline and workaround options.
How do we get started as Kerfuffle members?
Use the member offer button on this page. You will be connected via Kerfuffle to the flatfair agent partnerships team, who will prioritise your onboarding. Your Kerfuffle AM reviews the commercial terms with you before any commitment is made. The whole process is designed to be straightforward - no generic sales pipeline, no weeks in a queue.
Why the market is moving this way

The deposit alternative market is not a niche anymore. Agents who offer it consistently are letting faster.

flatfair was founded to fix a broken deposit system. Over 850 UK agencies have already made the switch. The agents who move first attract a wider tenant pool, shorten their void periods, and earn a revenue line that most of their competitors are still leaving on the table.

850+
UK agencies and Build-to-Rent operators on flatfair
56%
Of tenants choose No Deposit when offered the option
10 weeks
Landlord protection - double the standard deposit
24 reviews
On Kerfuffle - ranked #56 in the proptech directory
Pays You Back — Not Yet On Platform

flatfair isn't on PropTech That Pays Back yet.

PropTech That Pays Back is the Kerfuffle initiative that rewards estate agents with kredits when they actually use what they've bought — not just when they sign the contract. flatfair isn't on the platform presently. If you'd like to see flatfair added and arrange a demo as part of the rollout, register your interest below and we'll get back to you.

Register your interest in a demo → Browse suppliers that pay back →

Stop letting deposit friction cost you good tenants.

Kerfuffle members get prioritised onboarding, a named account manager and commercial terms reviewed before you commit. This is the shortest path to having flatfair live in your office.

Claim the member offer → Book a demo

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We'll walk you through the member offer, answer your questions, and figure out the best fit for your branch.

Book a quick Zoom to discuss options →