A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Frank Marketing is a full-mix marketing agency specialising exclusively in estate agents and property professionals. Digital, print, social, brand - all built around one objective: more instructions, more market share and more revenue for your agency. Based in Wakefield with clients across the UK.
Most marketing agencies measure success in reach and engagement. Frank Marketing measures success in instructions. Their approach to estate agent marketing is built around the specific journey from marketing activity to valuation booking to instruction - and everything they do is optimised for that outcome.
Disconnected marketing activity - a bit of social media here, an occasional newsletter there - rarely generates measurable instruction growth. Frank Marketing builds coherent, multi-channel campaigns that are designed to drive valuation bookings.
A strong brand is the foundation of effective estate agent marketing. Frank Marketing's brand work is built on an understanding of what vendors respond to in a property professional - credibility, local expertise and modern presentation.
Growing agencies often find that their marketing was built for a smaller operation and cannot scale without looking disjointed. Frank Marketing helps agencies build marketing infrastructure that scales with the business.
Estate agent marketing requires understanding how vendors and landlords make decisions - which channels they trust, what content they engage with and what converts them into a valuation booking. Frank Marketing brings this sector knowledge.
Frank Marketing works across the full marketing mix for estate agents - which means your campaigns are coherent across every channel rather than a collection of unrelated activities.
A full marketing strategy that identifies your target audience, the channels they use, the messages that convert them and the campaigns that will grow your market share in your specific area.
Search engine marketing, social media advertising, email marketing and digital content - all configured for the specific behaviour of vendors, landlords and buyers in your local market.
Managed social media presence that reflects your agency's market activity, local expertise and team personality. Content that builds local authority rather than generic property marketing.
Brand identity, positioning and visual design for estate agents who want a brand that earns instructions before the appraisal starts. Built on an understanding of how vendors choose agents.
Leaflet campaigns, direct mail, window displays and print marketing materials. Frank Marketing designs and coordinates print campaigns that integrate with digital activity.
Estate agent websites designed to convert visitors into valuation enquiries. SEO-friendly architecture, clear calls to action and content designed for the vendor journey.
Most agencies are up and running quickly. Here is how it typically goes.
A conversation about your agency, your market, your current marketing and your instruction growth objectives.
A review of your current brand, website, digital presence and marketing activity against what your competitors are doing in your area.
A marketing strategy and campaign proposal tailored to your objectives and budget.
Campaigns built and launched across the agreed channels. Frank Marketing manages the execution.
Regular reviews of campaign performance, market share data and instruction volumes. Strategy adjusts based on what is working.
As a supplier on Kerfuffle and Compare The PropTech, Frank Marketing works with your Kerfuffle account manager to ensure members get the best possible commercial terms before anything is signed.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, scope and onboarding timeline are agreed per agency. Book a call and the team will scope it live - with your Kerfuffle AM in the room.
Frank Marketing has 52 verified agent reviews at a perfect 5.0 on Kerfuffle. Read what estate agency owners say about the quality of the marketing work, the instruction impact and the team's estate agency sector knowledge.
Already a Kerfuffle member? Write a review of Frank Marketing →
A portfolio review of recent estate agent marketing work, a brief audit of your current marketing presence and a conversation about what instruction-focused campaigns look like for your specific agency.
A portfolio review of recent estate agent marketing work, a brief audit of your current marketing presence and a conversation about what instruction-focused campaigns look like for your specific agency.
Frank Marketing is a full-mix marketing agency specialising in estate agents and property professionals, based in Wakefield, West Yorkshire. Founded in 2022 and growing quickly, the agency focuses exclusively on helping estate agents grow market share and drive instructions through coherent, multi-channel marketing campaigns that are built around the specific behaviour of vendors, landlords and buyers - not generic marketing approaches.
A small group of suppliers on Compare The PropTech participate in PropTech That Pays Back - a Kerfuffle programme that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are participating, what agents are saying, and how to start earning back on your subscriptions.
Kerfuffle members get member-only commercial terms, prioritised onboarding and a named account manager throughout. Book a Zoom with the Kerfuffle team to talk through the options.
Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
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