Frank Marketing

The property marketing experts — we think, create and do.

Supplier Intelligence Briefing · Prepared by Kerfuffle · 2026

Key People

The team behind Frank

A small, senior team of property-marketing veterans. Names, roles and photos sourced directly from Frank's own about page.

Kirsty Franks

Kirsty Franks

Founder & Creative Director

Creative driving force behind Frank. Two decades in B2B and B2C marketing, most of all in property. Also Fractional Group Marketing Director at The Property Franchise Group; Vice Chair of Women in Estate Agency.

LinkedIn
Peter Franks

Peter Franks

Co-Founder & Strategy Director

Strategic force behind Frank. Senior leadership background across investment banking, global FMCG and property marketing. Endlessly curious, utterly determined and ruthlessly analytical.

Mike Everett

Mike Everett

Head of Design

Design and digital guru. 13 years' creative marketing experience in the property world, building high-quality, eye-catching campaigns, websites and designs that engage and convert.

Laura Smith

Laura Smith

Head of Content

Leads content strategy and day-to-day execution — editorial, social, email and always-on campaigns that keep clients visible in a crowded property market.

Eva Poynor

Eva Poynor

Marketing Assistant

Supports client delivery across campaigns, content and analytics. The engine room of day-to-day account activity.

Bear

Bear

Chief Mood Officer

Undoubtedly the cutest team member. Four years' experience of looking cute and dopey, skilled in telling the time (it's 5pm on the dot when he expects to be fed).

Executive Summary

Property-Specialist Marketing Agency —
Senior-Led, Commercially Driven, Flexible

Frank Marketing is a full-mix marketing agency specialising in growing market share and driving sales for estate agents and other property professionals. Incorporated in late 2022 as Frank Marketing Agency Ltd (Companies House 14442022), Frank is a small, senior team of property marketing veterans who can support your in-house team — or be your team.

The agency was founded by Kirsty Franks (Founder & CEO, Fractional CMO, Vice Chair of Women in Estate Agency) and Peter, whose background spans investment banking, global FMCG and property marketing. Kirsty is simultaneously Group Marketing Director at The Property Franchise Group (Feb 2023 — present) and was previously Group Marketing Director at Lomond Group (2021-22). The team is rounded out by an experienced design and digital specialist with 13 years in property creative, plus Bear — the team dog.

Frank positions itself in one line: "We think, create and do. It's no more complicated than that." Clients hire Frank for a full outsourced marketing function, a single campaign, or anything in between — with senior strategic input coming directly from Kirsty and Peter rather than junior delegates.

2022 Incorporated October/November 2022 — Frank Marketing Agency Ltd, Companies House 14442022
Property-only 100% property-sector specialism — estate agents, lettings, new homes, PropTech and franchise networks
7.8/10 Kerfuffle AI Score — strong sector specialism and senior pedigree; early-stage proof is the drag

⚑ Key Intelligence Flags

Deep sector pedigree, thin public proof. Frank's founding team brings 20+ years of property-specialist marketing experience across Romans, Lomond and The Property Franchise Group. The commercial proposition is clear and the engagement model is flexible. However, the agency is new (late 2022), has no published case studies, no client logos, no public pricing and a website with thin content and broken sub-page URLs. The opportunity for Kerfuffle is to surface Frank to PropTech and estate agency buyers who want a property-specialist marketing partner that isn't a generalist agency dabbling in the sector.

Company Snapshot

Frank Marketing Agency Ltd —
Wakefield HQ, Founder-Led, Property-Specialist

Frank Marketing Agency Ltd is registered at Unit 5, Clarke Hall Farm, Aberford Road, Wakefield, England, WF1 4AL. The company was incorporated in October/November 2022 (Companies House 14442022). Trading as "Frank Marketing" (or simply "Frank"), the business is founder-led by Kirsty Franks with senior partner Peter, supported by a design and digital specialist and — per the website — Bear, the team dog.

2022 Incorporated — approximately 3-4 years of trading at time of this review
Founder-led Small senior team — dependency on 2-3 key individuals
818 LinkedIn followers on the Frank Marketing Agency company page
Property 100% property-sector focus — no generalist dabbling
Legal Entity Frank Marketing Agency Ltd — United Kingdom
Companies House No. 14442022
Registered Office Unit 5, Clarke Hall Farm, Aberford Road, Wakefield, England, WF1 4AL
Incorporation October/November 2022
Founder & CEO Kirsty Franks — Fractional CMO, Vice Chair Women in Estate Agency
Co-Founder / Strategic Partner Peter — ex investment banking, global FMCG, property marketing
Kirsty's Day Role Group Marketing Director, The Property Franchise Group (Feb 2023 — present)
Kirsty's Prior Role Group Marketing Director, Lomond Group (2021 — 2022)
Team Design & digital specialist (13 years' property creative experience) + Bear, the team dog
Website wearefrankmarketing.com
LinkedIn (Company) linkedin.com/company/frank-marketing-agency
Kirsty LinkedIn kirsty-franks
✓ Property-sector specialism — 20+ years combined founder experience ✓ Senior-led delivery — Kirsty & Peter directly involved ✓ Credible via The Property Franchise Group connection ✓ Flexible commercial model (project, retainer, fractional CMO) ⚠ New entity — incorporated late 2022 ⚠ No published case studies or client logos ⚠ Small team — key-person risk ⚠ No published pricing

What They Do

An Outsourced Marketing Team
For Property Businesses

Frank is an outsourced marketing team for property businesses. Think strategy, brand, creative and hands-on execution — done by people who have spent decades inside property (Romans, Lomond, The Property Franchise Group). You can hire Frank for a full marketing function, a single campaign, or anything in between.

The agency groups its offering into three simple buckets — Think, Create, Do — deliberately plain English, no jargon. The model is designed around the reality that most independent and multi-branch property businesses don't have a senior marketing function in-house, and don't need a full-time CMO salary — they need senior strategic input on demand, combined with the hands-on delivery to actually get things shipped.

Positioning in One Sentence

Frank replaces the need for a full in-house property marketing team — compressing strategy, brand, creative and execution into a single senior-led partner priced below an FD-level in-house salary. The target buyer is a property business owner who knows their marketing needs senior strategic direction but doesn't have the volume or budget to justify a full-time CMO.

Core Service Pillars

Three Pillars —
Think, Create, Do

Frank's entire service offering groups into three plain-English pillars. Each is available as a standalone engagement or bundled into a full outsourced marketing function.

1. THINK — Strategy & Planning

Commercially-driven marketing plans tied to sales and instruction KPIs

  • Commercially-driven marketing plans
  • Brand positioning and market-share analysis
  • Go-to-market for new offices, brands or launches
  • Fractional CMO / senior advisory support
  • Annual planning and quarterly reviews

2. CREATE — Brand & Campaigns

High-impact creative that cuts through a crowded property market

  • Brand builds and refreshes
  • Visual identity, logo and creative systems
  • Campaign concepts and big-idea creative
  • Website design and build
  • Photography direction and copywriting

3. DO — Day-to-Day Execution

Always-on multi-channel delivery — retained team or a-la-carte

  • Email, social, paid and SEO delivery
  • Content production and lead nurturing
  • Print, brochures and collateral
  • ROI tracking and monthly reporting
  • Continuous optimisation against commercial KPIs

The Unifying Thread — Commercial Outcomes

Frank's stated commercial lens — growing market share and driving sales — is the common thread across all three pillars. Every plan, campaign and piece of execution is framed against instructions, sales, landlord acquisition or pipeline rather than vanity metrics like reach or impressions. This is a deliberate contrast with generalist agencies that may over-index on creative awards or social engagement.

✓ Strategy tied to instructions and sales ✓ Senior-led — no junior delegation ✓ Monthly ROI reporting ✓ Retained or project-based — client choice ✓ Fractional CMO option available

Who It's For

Six Buyer Profiles —
Where Frank Earns Its Keep

Frank's target audiences cluster around property businesses without a senior in-house marketing function, or multi-branch agencies that need central strategic support. The strongest fit is for businesses where marketing spend is material but doesn't yet justify a full-time CMO salary.

Independent Estate Agent — Strong Fit

Independents wanting to grow local market share against larger corporate competitors. Frank offers senior strategic direction without a full-time hire, plus execution capacity the owner doesn't need to manage day-to-day.

Multi-Branch Agency — Strong Fit

Agencies without an in-house marketing team — or with a junior marketer who needs senior support. Frank can operate as the de facto group marketing function or plug in alongside an existing team for strategic lift.

Lettings Business — Strong Fit

Lettings specialists building brand and landlord attraction in an RRA-affected market. Frank's commercial lens on landlord acquisition and retention — rather than tenant-facing vanity metrics — plays directly to the post-Renters' Rights Act challenge.

New Homes Developer — Strong Fit

Developers needing scheme-launch campaigns. Frank's combined creative and execution muscle covers brand, launch collateral, paid media and CRM nurture — end-to-end rather than a collection of suppliers.

PropTech & Property Suppliers — Strong Fit

PropTech and property-sector suppliers needing brand and marketing firepower. Natural Kerfuffle audience — a supplier that understands supplier-to-agent marketing, demand generation, and the realities of selling into UK agency.

Franchise / Consolidator Network — Good Fit

Franchise networks and consolidators wanting central marketing expertise. Strong fit in principle — Kirsty's day-job at The Property Franchise Group is proof of capability — though the dual role does raise a client-conflict consideration for directly competing networks.

⚑ Potential Blockers for Buyers

BlockerSeverityDetail
No published case studiesHIGHBuyers cannot validate results before an enquiry call — friction at top of funnel
No named client logosMEDIUMTrust gap — no social proof on website for peer validation
No public pricingMEDIUMBuyers must enquire to budget — reduces self-qualification and top-of-funnel volume
Key-person riskMEDIUMKirsty has a demanding day job at The Property Franchise Group
Franchise-network conflict potentialMEDIUMDirectly competing franchise networks may view TPFG connection as a conflict

How It Works

Discovery → Plan → Engage → Deliver —
Flexible Structure, Commercial KPIs

Frank's engagement flow is deliberately simple. No jargon, no long discovery process, no 60-page pitch decks. The model is built around quickly establishing the commercial goal, shaping a plan to hit it, and then getting on with delivery.

1. Discovery Call

Frank listens. No jargon, no upselling. The aim is to understand what the business actually needs — which may or may not be a full marketing engagement.

2. Proposal & Plan

Strategy-led recommendation with clear commercial KPIs. Plans are tied to instructions, sales, landlord acquisition or pipeline — not vanity metrics.

3. Engagement

Retained or project-based — flexible structure, "you only pay for what you need". Engagements scale up and down as the business requires.

4. Delivery & Reporting

Hands-on execution, monthly ROI reporting and continuous optimisation. Senior oversight stays in-contact throughout — no hand-off to juniors.

Onboarding — Two Tracks

Project-based: A single defined deliverable — a brand refresh, a campaign launch, a website rebuild. Fixed scope, fixed fee, clear outcomes. Good for businesses wanting to test the relationship before committing to a retainer.

Retained: Ongoing monthly retainer for an outsourced marketing function. Frank becomes the de facto marketing team — strategy, creative, execution and reporting — with senior input on-demand. Scales up and down as the business requires.

Pricing & Tiers

No Public Pricing —
Flexible Engagements, Contact for Quote

Frank does not publish pricing on its website. The agency positions itself as flexible: "Some of our clients need everything we do, others just part of it." Engagements are shaped to the brief rather than forced into fixed packages. The figures below are indicative only — buyers should confirm directly with Frank.

Engagement Model Indicative Starting Point Best For Commitment Scope
Project-based From ~£3,000 per project One-off brand, campaign or website builds Fixed scope, fixed fee Defined deliverable, clear start and end
Monthly Retainer From ~£1,500 /month Outsourced marketing function Rolling monthly Full-mix marketing — strategy, creative, execution
Fractional CMO / Advisory Contact for quote Senior strategic input without a full-time hire Monthly days-based Strategy, planning and senior advisory
Custom / Bundled Contact for quote — Frank is explicitly flexible: "you only pay for what you need"
Flexible Project, retainer or fractional — client's choice
Senior-led Direct access to Kirsty and Peter — not junior account managers
Property-only 100% sector specialism — no learning curve on agency economics

⚑ Indicative Pricing Only — Confirm Directly with Frank

The figures above are indicative only and should be used as a rough budgeting anchor, not a quote. Frank does not publish pricing on its website and has not confirmed these ranges. Any buyer should confirm scope and fee directly with Frank before relying on these numbers. The lack of public pricing is a meaningful top-of-funnel conversion drag for Frank — buyers typically want to budget-qualify before booking a call.

Integrations & Tech Stack

Tech-Agnostic —
Frank Works With Your Existing Stack

Frank does not publish a specific tech stack or named integration list. The agency positions itself as tech-agnostic — working with whatever CRM, email platform, portal and analytics setup the client already has in place. The integrations below are inferred from industry-standard property marketing tooling and should be confirmed directly with Frank.

Expected Tooling (Industry-Standard)

  • CRM — Reapit, Alto, Street, Jupix, Acquaint (industry standard for UK estate agency)
  • Email / CRM marketing — Mailchimp, Brevo, HubSpot, or agency-specific platforms
  • Portals — Rightmove, Zoopla, OnTheMarket integration for listing distribution
  • Analytics — Google Analytics 4, Google Tag Manager, Search Console
  • Paid media — Meta Ads Manager, Google Ads, LinkedIn Campaign Manager
  • Creative — Adobe Creative Suite, Figma, WordPress / Webflow for sites

Data Gaps — Needs Confirmation

  • No integrations page or named tech stack on the Frank website
  • No stated CRM partnerships or preferred platforms
  • No published analytics or reporting platform (likely custom per client)
  • No API or Zapier capabilities documented
  • No stated preferred website CMS (WordPress vs Webflow vs custom)
  • Ask directly: "Which CRMs and portals are you most comfortable working with?"

⚑ Implication for Kerfuffle

As an agency (not a platform), Frank's "integrations" are really about which tools the team is comfortable operating inside. Any Kerfuffle partnership discussion should confirm which CRMs and email platforms the team works with day-to-day — particularly given the UK agency CRM landscape (Reapit, Alto, Street, Jupix, Acquaint). Frank's tech-agnostic stance is a benefit (no forced re-platforming) but creates due-diligence work for buyers who want confidence the team can operate inside their existing stack without a long learning curve.

SWOT Analysis

Deep Sector Pedigree, Thin Public Proof —
Classic Early-Stage Specialist Agency

Strengths

  • Deep property sector experience — Kirsty: 20+ years across Lomond and The Property Franchise Group
  • Senior leadership pedigree — Peter brings investment banking and global FMCG background
  • Clear, commercial, no-fluff positioning — "think, create, do"
  • Flexible commercial model — project, retainer, or fractional CMO
  • Credible via The Property Franchise Group connection
  • 100% property specialism — no learning curve on sector economics
  • Senior-led delivery — clients get Kirsty and Peter, not juniors

Weaknesses

  • New entity — incorporated late 2022, limited trading history
  • No public case studies or named client list
  • Thin website content — /services/ and /what-we-do/ URLs return 404
  • Small team — key-person risk on 2-3 senior individuals
  • No published pricing — reduces top-of-funnel conversion
  • Limited social proof — no testimonials, reviews or named references
  • No blog or insights hub — missing owned content and SEO footprint

Opportunities

  • Rising demand for property-specialist marketing as agencies feel digital pressure
  • Fractional CMO trend playing directly to Kirsty's day-job pattern
  • Renters' Rights Act driving landlord-marketing spend for lettings agencies
  • PropTech suppliers needing marketing firepower — natural Kerfuffle audience
  • Kerfuffle distribution could fast-track agency introductions for Frank
  • Franchise networks and consolidators wanting central marketing expertise
  • Post-RRA lettings market creates persistent demand for landlord acquisition campaigns

Threats

  • Larger agencies (Property Academy, The Able Agent) targeting the same clients
  • Dezrez and similar platforms building in-house marketing support teams
  • Key-person risk — Kirsty's day job at The Property Franchise Group is demanding
  • Franchise-network client conflicts — networks competing with TPFG may view the connection as a conflict
  • Crowded generic-agency market undercutting on price
  • Economic pressure on agency marketing budgets — first line item cut in a downturn
  • Scale ceiling — small senior team limits concurrent retainer capacity

Summary Assessment

Frank Marketing is a textbook early-stage specialist agency — strong founder pedigree, clear positioning, tight commercial lens, flexible model. The weaknesses are entirely a function of the agency's age: no public case studies, no client logos, no pricing, thin website content. None of these are structural problems; all are fixable with 6-12 months of case study publication and content build-out. The opportunity for Kerfuffle is clear — a property-specialist marketing partner for agency owners and PropTech suppliers who don't want a generalist agency learning their sector on their budget.

Kerfuffle Score Breakdown

7.8 / 10 — Strong Specialism,
Proof Points Are the Drag

The Kerfuffle AI Score for Frank weights proposition clarity, sector specialism, proof points, pricing transparency and breadth of service. Frank scores strongly on specialism and proposition; the drag is the lack of public proof points and pricing — both direct functions of the agency's early stage.

Criterion Score Rationale
Proposition Clarity 8/10 "Think, create, do" is instantly understandable; clear commercial lens on market share and sales
Sector Specialism 9/10 100% property focus; 20+ years combined founder experience at Romans, Lomond, TPFG — deepest in the Kerfuffle supplier set
Proof Points / Case Studies 5/10 No public case studies, no named clients, no testimonials — entirely dependent on founder CV for credibility
Pricing Transparency 5/10 No public pricing; "flexible" is accurate but forces an enquiry call before budget validation
Breadth of Service 8/10 Full-mix — strategy, brand, creative, execution, reporting — under one roof; fractional CMO option adds depth
Overall Kerfuffle AI Score 7.8/10 Weighted average favouring sector specialism and proposition clarity — the two hardest attributes to build

Differentiators & USPs

What Frank Does That Generalist Agencies Don't

The UK agency market is crowded with generalists who "also do property". Frank's differentiation is a direct rebuttal — senior-led, property-only, commercially driven delivery rather than a generalist team learning the sector on the client's budget.

Property-Only Focus

Not a generalist agency dabbling in property. 100% of Frank's client base, case reference and team experience is in property — estate agents, lettings, new homes, PropTech and franchise networks. No learning curve on sector economics.

Senior-Led Delivery

Clients get direct access to Kirsty and Peter — not junior account managers or delegated associates. The strategic brain and the delivery oversight is the same person throughout the engagement.

Commercially Driven

Marketing tied to instructions, sales and landlord acquisition — not vanity metrics like reach or impressions. Monthly ROI reporting frames every activity against the commercial goal, not agency awards.

Fractional CMO Model

Senior strategic input without an FD-level salary. The fractional model is directly aligned with Kirsty's existing pattern at The Property Franchise Group — proven operating rhythm, not an experimental offering.

TPFG Best-Practice Line

Direct line into The Property Franchise Group ecosystem and best-practice — Kirsty's day-role exposes Frank to franchise-scale marketing operations, consolidator patterns and cross-brand learning that small independent agencies rarely access.

Flexible Commercial Model

Project, retainer or fractional — client's choice. "You only pay for what you need" is the stated position. No forced bundling, no mandatory annual contracts, scope scales up and down as the business requires.

Competitor Landscape

Competitor Focus Pricing Property Specialism Key Differentiator
Frank Marketing Full-mix property marketing agency From ~£1,500/mo retainer (indicative) 100% property Senior-led, commercially driven, flexible model
The Property Academy Training + marketing support Custom 100% property Training-led, scale reach, membership model
The Able Agent Training + L&D for agency Subscription 100% property Training-first, broader L&D focus
Dezrez (in-house marketing) CRM-attached marketing support Bundled Property CRM Attached to a CRM sale
Generalist local agency All sectors Variable Ad-hoc Price — typically undercuts specialists
In-house marketer Single hire £35k–£80k salary Business-specific Dedicated headcount but junior, no strategic brain
Fractional CMO (generic) Senior part-time CMO £1k–£3k /day Mixed Senior brain but typically sector-generalist

Sample Use Cases

Where Frank Earns Its Keep

Five illustrative use cases drawn from Frank's stated target audiences and the founders' documented sector experience. UK case studies are not yet public — these are derived from the agency's positioning and the typical demand patterns in the UK property market.

Independent Agent — Brand Refresh & Launch

Independent agent launching a new branch or refreshing a dated brand

  • Frank builds a refreshed brand identity, visual system and launch campaign
  • Website redesign and rebuild to match the new brand
  • Launch campaign across paid, social, local press and direct mail
  • Commercial KPI — instructions and valuation bookings in the launch quarter
  • Typical engagement — project-based with optional retainer continuation

Multi-Office Agency — Central Marketing Function

Multi-office agency wanting to centralise disparate office-level marketing

  • Frank becomes the de facto group marketing function on a monthly retainer
  • Central brand and asset library standardises output across offices
  • Local-to-central workflow — offices request bespoke work via a ticket system
  • Monthly ROI reporting by office and group-level
  • Typical engagement — monthly retainer with quarterly strategy reviews

Lettings Business — Landlord Attraction Post-RRA

Lettings business building brand and landlord attraction in an RRA-affected market

  • Frank runs a landlord-acquisition campaign across paid social, search and content
  • Content strategy positioning the agency as the RRA-literate authority in the local market
  • CRM nurture sequence for landlord enquiries through to instruction
  • Commercial KPI — net landlord instructions and portfolio growth
  • Typical engagement — project-based landlord campaign with retainer continuation

PropTech Supplier — Brand Relaunch & Demand Gen

PropTech supplier needing a brand relaunch and B2B demand generation engine

  • Frank rebuilds the brand, website and positioning for a supplier-to-agent audience
  • Demand-gen engine — content, paid, ABM and industry PR
  • Event and trade-body coordination (Kerfuffle, RAN, NAEA, ARLA circuits)
  • Commercial KPI — qualified demos and agency pipeline
  • Natural Kerfuffle overlap — Frank understands supplier-to-agent marketing

Franchise Network — Local-to-Central Marketing Systems

Franchise network needing central marketing expertise with local activation

  • Frank designs a central marketing playbook distributed to franchisees
  • Template library — ads, social posts, email templates branded to network
  • Franchisee training sessions on local activation and compliance
  • Commercial KPI — franchisee marketing engagement and network-level lead volume
  • Note — client-conflict check required where the network competes with TPFG

Fractional CMO — Senior Strategic Input

Agency owner who needs a senior marketing brain without a full-time hire

  • Kirsty engages on a fractional CMO basis — typically 2-4 days per month
  • Strategy, plan, budget and KPI framework established in month one
  • Ongoing senior oversight of in-house marketing team or external suppliers
  • Delivery capacity can be added via Frank's retainer if needed
  • Commercial KPI — marketing-influenced revenue and cost-per-acquisition

⚑ UK Case Studies — Data Pending

No UK-specific case studies, client logos or named testimonials have been published by Frank as of the time of this review. All use cases above are illustrative — derived from the agency's stated target audiences and the founders' documented experience at Romans, Lomond and The Property Franchise Group. This is the single highest-priority question for any Kerfuffle conversation — "Are there 3-5 named clients happy to act as references? Is there a first case study in draft that could be co-published with Kerfuffle?" Until public proof points exist, case studies should be marked as Data pending.

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