Marketing spend without a system is a discretionary cost. Marketing with the right partner is an instructed-listing pipeline.
GetAgent is the UK's leading estate agent comparison platform, used by more than 1.2 million homeowners since 2015 to find the best local agent for their sale. Sellers enter their postcode and compare agents on verified Land Registry data - speed of sale, achieved price, market share - not brochure claims. For high-performing agencies, that is a powerful differentiator. For agencies not yet on the platform, it is a gap their competitors are already filling.
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Every homeowner considering a sale runs some form of comparison before picking up the phone. GetAgent puts verified transaction data - not marketing copy - in front of those sellers at the moment they are choosing. Agencies that are not optimised for that moment hand the instruction to the agency that is.
Sellers cannot distinguish real performance from confident presentation. An agency with a stronger brand but worse results can win instructions from agents who are objectively better - unless the data is visible and credible. GetAgent surfaces the data that makes your track record impossible to ignore.
A seller who has compared agents on GetAgent before booking a valuation arrives pre-qualified. They have already seen your stats. The conversion rate from a GetAgent-referred valuation is fundamentally different from a cold enquiry - because the trust groundwork is already laid.
Word of mouth is the oldest lead source in agency - and the most fragile when transaction volumes drop. GetAgent provides a consistent, data-driven channel that generates valuation bookings from motivated sellers who are actively comparing, regardless of market conditions.
GetAgent does not rank by fee or paid placement. Rankings are driven by verified Land Registry performance metrics - sale speed, list-to-sale ratio, and local market share. A sharp independent agency in a defined patch can outrank a national brand if the data backs it up.
GetAgent is not a portal. It is a performance-comparison platform built specifically around the moment a homeowner decides they want to sell. Every feature is designed to channel motivated sellers towards the agent the data says will do the best job.
GetAgent analyses millions of transactions from HM Land Registry and the major property portals to rank every estate agent in every postcode. Rankings reflect speed of sale, achieved price versus asking price, and local market share - all independently verified, none of it self-reported. Your agency is ranked whether you are active on the platform or not.
Sellers reach GetAgent when they are actively researching agents to instruct. The platform captures that intent and converts it into valuation appointments. Agencies on GetAgent receive direct booking requests from sellers who have already seen their performance data and chosen to find out more - not cold traffic, but pre-qualified intent.
Agencies manage their GetAgent profile to supplement the performance data with agency story, team bios, specialist market information, and office locations. The profile converts a raw data comparison into a fuller picture of why your agency is the right choice - giving valuers a warmer room before they arrive.
Every valuation request, call connection, and enquiry through GetAgent feeds into a dedicated vendor pipeline. Agencies can manage lead status, track follow-up, and measure conversion from GetAgent-sourced enquiries separately from other channels - giving a clear picture of return on platform investment.
GetAgent's free instant valuation widget can be embedded on your agency website, giving sellers an immediate estimate while capturing their contact details. The tool bridges the gap between a homeowner's first curiosity about value and a formal valuation booking - turning browser traffic into pipeline.
Agencies on GetAgent gain access to granular local market data - their own transaction history, competitor performance by postcode, and trend data on average sale times and price reductions. That intelligence informs pricing strategy, valuation conversations, and office expansion decisions.
Your agency is already in the GetAgent database. The question is whether your profile is working for you or sitting unclaimed while a competitor's is not.
GetAgent already holds Land Registry data on your agency's transaction history. You claim your existing profile, verify ownership, and gain control of the agency story, team details, and branding that appear alongside your performance data. Unclaimed profiles still rank - but you cannot shape the narrative.
Add team profiles, specialist market information, office locations, and the evidence points that make your agency the right choice for a seller in your patch. GetAgent surfaces this context alongside the verified data - so sellers see performance and personality, not just numbers.
Turn on the direct booking feature so sellers who find your profile can request a valuation without leaving the platform. Each request arrives in your inbox with the seller's property details, timeline, and contact information - ready for your valuers to follow up immediately.
Embed GetAgent's free online valuation tool on your agency website. Sellers who arrive on your site and want a quick estimate are captured and nurtured through GetAgent's flow - converting passive website visitors into active valuation enquiries without any manual handling.
Review your GetAgent dashboard regularly: track enquiry volume, conversion rate from profile view to valuation booking, and your ranking trajectory across target postcodes. As your transaction history grows, your rankings update automatically - performance compounds on the platform.
GetAgent is a Kerfuffle partner. Members of Kerfuffle access the platform through a dedicated route - with your Kerfuffle account manager in the conversation from the start, so the commercial terms are right for your agency before you commit.
Standard route
Off-the-shelf listing fee
Your terms, reviewed before you commit
Platform access, valuation booking and widget embedding are agreed per agency. Book a call and the GetAgent team will scope it live - with your Kerfuffle AM in the room.
GetAgent's full Kerfuffle profile has 21 verified agent reviews, performance benchmarks, and the full integration and feature overview. Open it in a new tab - your spot here is saved.
Already a Kerfuffle member? Write a review of GetAgent →
A 30-minute walkthrough showing your agency's current GetAgent ranking, the enquiry and valuation booking flow, profile optimisation, and what the Kerfuffle member commercial looks like in practice.
GetAgent was founded in 2015 with a simple premise: sellers should not have to guess which estate agent will do the best job. By analysing millions of real transactions, GetAgent gives homeowners objective, verified data at the moment it matters most. For high-performing agencies, that same transparency is a competitive advantage. For the 1.2 million homeowners who have used the platform, it means fewer poor agency experiences and better outcomes on the biggest financial transaction of most people's lives.
Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in. See GetAgent's pay-back terms, read what other agents are saying, and start earning back on your platform access.
1.2 million homeowners have used GetAgent to find their estate agent. The question is whether yours is at the top of the list when they search your patch.
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Grab fifteen minutes with the Kerfuffle team. We will walk through your current GetAgent ranking, the member offer, and what a realistic plan looks like for your patch.
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