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Estate agents who win more instructions in 2025 are the ones whose listings look dramatically better than the competition. Giraffe 360 delivers virtual tours, HDR photography and floor plans in a single visit.

Giraffe 360 is a Manchester-based property technology company that gives estate agents an all-in-one solution for listing content - virtual tours, ultra-high-resolution photography, LiDAR-accurate floor plans and branded marketing packages, all produced from one camera system in one property visit.

70
70 Kerfuffle reviews
4.9-star rating from UK estate agents
150
150 Google reviews
4.9 stars on Google
96mp
96MP HDR photos
Ultra-high resolution property photography
LiDAR
LiDAR floor plans
200,000-point laser scan, 98% accurate

Your Kerfuffle presence vs the rest of the web

Kerfuffle
70
reviews - 4.9 stars
Google
150
reviews - 4.9 stars
Trustpilot
1
reviews

You have 151 reviews sitting outside Kerfuffle.
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The property marketing content problem

Most property listings still look the same as they did ten years ago. The agents winning more instructions are the ones who look unmistakably better.

Buyers scroll through hundreds of listings. Landlords shortlist agents before they make a single call. The quality of your listing content - photos, virtual tours, floor plans - is your first impression at every stage of that decision, and most agencies are still making it with average tools.

"Our photos are decent but they don't stand out against the big corporates."

When a buyer is choosing between three similar agencies on Rightmove, listing content quality is the visible differentiator. Standard photos at 12MP blur the difference between an average agency and an outstanding one - 96MP HDR photography does not.

"We use a separate photographer and floor plan company. Coordinating two visits is a hassle."

Managing separate suppliers for photography, virtual tours and floor plans means separate invoices, separate scheduling and separate problems when either lets you down. One camera system, one visit and one platform eliminates all of that overhead.

"Our virtual tours are static and dated. Buyers don't engage with them."

Early virtual tour technology produced the low-quality panoramic tours that trained buyers to ignore them. Modern immersive tours with accurate floor plans, spatial data and branded presentation produce a fundamentally different buyer experience - and measurably higher engagement.

"We lost a premium instruction to a competitor whose marketing materials looked better."

Premium vendor clients and landlords are increasingly sophisticated about what they expect from their agent's marketing. A listing presentation that includes high-quality virtual tours and professional marketing content is now table stakes at the premium end of the market.

What Giraffe 360 delivers for your agency

Six outputs. One camera. One property visit. Everything your listing needs to stand out.

The Giraffe 360 camera system captures everything in a single property visit - and a professional editing team processes and delivers the finished content, ready for portal upload and vendor presentation.

1

Immersive virtual tours

True-to-life 360-degree property tours that give buyers a complete spatial understanding of the property before booking a viewing. Branded with your agency identity, hosted on your Giraffe 360 account and embeddable on portals, your website and vendor reports.

2

96MP HDR photography

Ultra-high-resolution property photography produced by the same camera system that captures the virtual tour - in the same visit. Professional editing team processes each shot for lighting, correction and presentation. No separate photographer booking, no second visit.

3

LiDAR-accurate floor plans

200,000-point laser scan produces floor plans that are 98% accurate - the most precise floor plan technology available to estate agents in the UK. 2D and 3D formats delivered as standard, with measurements accurate enough for legal and financial purposes.

4

Branded marketing packages

Finished content delivered in branded formats ready for Rightmove, Zoopla, your website and vendor presentations. Your agency branding is applied to the virtual tour, photos and floor plans - maintaining a consistent premium identity across every listing.

5

The Giraffe 360 Go Cam

An all-in-one camera device that your own team can operate without specialist photography training. Tripod-mounted, app-controlled, and designed to be taken from listing to listing by your negotiators - no third-party photographer required for agencies that want to bring content production in-house.

6

Content management platform

All your property content - tours, photos, floor plans - managed from a single dashboard. Share links with vendors, embed on portals, track buyer engagement and manage your content library across your full instruction set from one login.

How Giraffe 360 works for your agency

From first booking to live listing content - five steps.

Whether you use Giraffe 360's in-house capture team or operate the Go Cam yourself, the process from property visit to finished content is designed to fit around your instruction workflow.

1

Set up your account

Your agency account is created with your branding applied to all content templates - tours, photos and floor plans are branded with your agency identity from day one. No design work required from your team.

2

Book or capture

Either book a Giraffe 360 capture visit for a specific property, or send your own team out with the Go Cam. The camera system handles all the technical complexity - your team follows the app guide for consistent results.

3

Professional editing

Captured content is processed by Giraffe 360's professional editing team. HDR photography is corrected and enhanced, virtual tours are stitched and calibrated, floor plans are generated from the LiDAR scan data.

4

Content delivered

Finished photos, virtual tour link and floor plans are delivered to your Giraffe 360 dashboard - typically within 24-48 hours of capture. Ready to upload directly to portals and embed in your vendor presentations.

5

Track and present

Monitor buyer engagement with each virtual tour from your dashboard. Use engagement data in vendor reports to demonstrate your marketing performance - a compelling differentiator at valuation and review appointments.

The Kerfuffle member route

Kerfuffle members can get a demo of Giraffe 360 arranged through the Kerfuffle team - with your AM in the conversation.

Giraffe 360 has 70 Kerfuffle reviews at 4.9 stars and 150 Google reviews at 4.9 stars - one of the most consistently highly-rated property photography and virtual tour providers in the UK. Kerfuffle members get a prioritised introduction route with account manager involvement from the first conversation.

What Kerfuffle members get

  • Priority demo booking via Kerfuffle
  • Kerfuffle AM in the commercial conversation
  • Go Cam trial assessment for your agency size
  • Branding setup support included
  • Content workflow review for your instruction volume
Kerfuffle member route

Standard sign-up route

Website self-serve

AM-introduced, demo-first

Demo first
Then pricing scoped to your instruction volume

Giraffe 360 pricing varies by usage model - Go Cam subscription versus per-capture service. Book a conversation with Kerfuffle and we will scope the right model for your agency.

More on Kerfuffle

Read 70 verified agent reviews before you book a demo.

Giraffe 360 has one of the highest review counts in its category on Kerfuffle - 70 verified reviews from UK estate agents at 4.9 stars.

70
Kerfuffle reviews
4.9-star average - read them all
Awards and recognition
Consistently top-rated on Kerfuffle
Full Kerfuffle profile
Features, integrations, overview

Already a Kerfuffle member? Write a review of Giraffe 360

Book a live demo

See virtual tours, 96MP photography and LiDAR floor plans in action - on a real property.

A 30-minute demonstration of the Giraffe 360 platform covers the Go Cam in action, a sample virtual tour, floor plan output and how branded content is delivered to your portal workflow.

Book a Zoom with Kerfuffle to arrange a demo
Frequently asked questions

What agents ask about Giraffe 360 before they start.

Do we need to hire a photographer or can our own team use the Go Cam?
Either model works. Giraffe 360 offers both a per-capture service - where their team or a local operator visits the property - and a Go Cam subscription where your own negotiators or property managers operate the camera. The Go Cam is designed to be used by non-photographers with minimal training, guided by the app.
How accurate are the LiDAR floor plans?
Giraffe 360's LiDAR technology takes 200,000 laser measurement point scans per property, producing floor plans that are 98% accurate. This is significantly more precise than traditional tape-measure floor plans and is accurate enough for use in marketing materials, planning applications and property valuations.
How long does it take to get content back after a property visit?
Edited photos, virtual tour and floor plans are typically delivered within 24-48 hours of the capture visit. For agencies with time-sensitive listing schedules - wanting to go live on Rightmove on a specific date - this turnaround fits standard agency instruction timelines.
Can the virtual tours be branded with our agency identity?
Yes - all Giraffe 360 content is delivered with your agency branding applied. Virtual tours, photo watermarks and floor plan headers all carry your logo and brand colours rather than Giraffe 360's identity. This maintains a consistent premium presentation across your listing portfolio.
Is Giraffe 360 better than Matterport for estate agents?
The two platforms take different approaches. Giraffe 360 is specifically positioned for UK estate agency workflows - the camera system, editing service and content delivery are all built around how agents list and market properties. The best comparison is to arrange a demo of both and assess the output quality and workflow fit for your specific agency.
How do we get the Kerfuffle member introduction?
Book a conversation with the Kerfuffle team using the button on this page. We will arrange the introduction to Giraffe 360 and make sure the demo covers the specific workflow questions relevant to your agency's instruction volume and current content setup.
About Giraffe 360

A Manchester-based property technology company on a mission to make every property listing look its best.

Giraffe 360 is headquartered in Ancoats, Manchester and is focused on one category: giving UK estate agents the tools to produce standout listing content without specialist photography expertise. With 70 Kerfuffle reviews at 4.9 stars and 150 Google reviews at 4.9 stars, its track record in the UK market is well-documented and independently verified.

70
Kerfuffle reviews at 4.9 stars
150
Google reviews at 4.9 stars
96mp
Ultra-high-res HDR photography
98%
LiDAR floor plan accuracy rate
Pays You Back

PropTech That Pays Back - the Kerfuffle initiative that rewards agents who actually use what they buy.

Kerfuffle's PropTech That Pays Back programme rewards estate agents with kredits when they actively engage with their supplier tools. See which suppliers are part of the programme and start earning back on your investments.

See PropTech That Pays Back → Register your agency →

Your listings are competing with every other agency on Rightmove. The ones that look better win more viewings.

70 Kerfuffle reviews at 4.9 stars. 150 Google reviews at 4.9 stars. Book a Zoom with the Kerfuffle team and we will arrange the right introduction.