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Your agency runs on too many separate systems. GNB Property puts them in one place.
CRM. Website. Portals. Apps. Analytics. One platform.

GNB Property is a London-based proptech founded in 2019, building cloud-based all-in-one platforms for estate and letting agents. Their solution combines CRM, website, portal connections, mobile apps, and analytics in a single system -- removing the cost and complexity of managing multiple separate tools and subscriptions.

ALL
All-in-one
CRM, website, portals, apps and analytics in one platform
4.8
4.8 Google
61 Google reviews
2019
Founded 2019
London E14 -- built from the ground up for modern agency
CLD
Cloud-based
Access from any device, any location, any time

How GNB Property compares across review platforms

Kerfuffle
5
reviews
Google
61
reviews - 4.8 stars

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The multi-platform estate agent stack problem

Most estate agents are paying for five or six separate systems that do not talk to each other properly. GNB Property replaces all of them.

A typical estate agency in the UK uses a separate CRM, a separately maintained website, portal uploading software, a mobile app for valuers, and an analytics dashboard -- each with its own subscription, its own support contact, and its own data model. When these systems do not integrate cleanly, your team spends time managing the gaps between them instead of managing properties and clients.

Data lives in multiple systems and none of them is the single source of truth.

When your CRM, website, and portal uploader all hold slightly different versions of the same property record, your team makes decisions based on whichever system they happen to be looking at. Duplicate records, outdated prices, and missed status changes are the operational cost of a fragmented system stack.

Website updates require a separate login, a separate support contact, and often a developer.

Estate agents whose website is managed separately from their CRM spend time on updates that should be instant -- a price change on the website means going into the CRM and the website management system separately. GNB Property's unified platform means a change in one place updates everywhere.

Portal uploading is a daily maintenance task that consumes admin time.

Managing portal feeds -- Rightmove, Zoopla, OnTheMarket -- requires property data to be in the right format, uploaded on schedule, and checked for errors. When the portal uploader is separate from the CRM, feed errors are only caught when a portal listing disappears. GNB Property manages portal connections from within the platform.

Multiple subscriptions add up, and switching any one component is a major project.

An agency paying separately for a CRM, website hosting, portal software, a mobile app, and an analytics tool is typically spending more than necessary for a fragmented experience. And if one component needs replacing, the integration work required to swap it out without breaking the others is a significant project for a small agency team.

How GNB Property works for estate agents

Six components in one platform that replace your fragmented agency technology stack.

GNB Property's all-in-one platform is designed to replace the collection of separate tools that most estate agents use, with a single cloud-based system that manages every aspect of the agency's digital operations.

1

Cloud-based CRM

GNB Property's CRM manages applicants, vendors, landlords, tenants, and properties in a single unified database. Contact records, property history, valuation notes, and pipeline status are all held in one place and accessible from any device.

2

Agency website

GNB Property builds and hosts the agency's website as part of the platform. Property listings on the website are drawn directly from the CRM -- so a price change or status update in the CRM is reflected on the website in real time without a separate update step.

3

Portal connections

GNB Property manages the feeds to major property portals -- Rightmove, Zoopla, OnTheMarket -- from within the platform. Property data, photos, floor plans, and EPCs are all managed centrally and uploaded to portals on schedule without a separate portal management tool.

4

Mobile apps

GNB Property provides iOS and Android apps for valuers, negotiators, and branch managers. The mobile app connects to the live platform database -- so field agents are working from the same data as the office team, and updates made in the field are instantly visible to the branch.

5

Analytics and reporting

GNB Property's analytics module provides real-time reporting on pipeline performance, portal activity, team productivity, and marketing ROI -- all from within the platform. Reports are generated from the live database so there is no data lag between activity and visibility.

6

Integration and data migration

GNB Property manages the migration from your current system to the GNB platform -- including contact records, property history, and pipeline data. The migration process is planned and tested before go-live so your team moves across without data loss.

From fragmented stack to single platform

How GNB Property onboards an estate agency -- five steps.

GNB Property's onboarding process is designed to move an estate agency from their current fragmented tool stack to a single unified platform with minimal disruption to daily operations.

1

Discovery and system audit

The GNB Property team takes a detailed brief on your current tool stack -- CRM, website platform, portal uploader, and any other systems -- to understand what needs to be replaced, what data needs to be migrated, and what integrations are required.

2

Platform demonstration

GNB Property demonstrates the platform in the context of your agency's current workflow. The demonstration covers the CRM, website, portal connections, mobile app, and analytics module -- showing how each replaces a component of your current stack.

3

Data migration planning

The data migration from your current CRM and website to the GNB platform is planned in detail before it starts. Contact records, property history, notes, and website content are all assessed and a migration plan is agreed.

4

Platform setup and configuration

GNB Property configures the platform to your agency's specification -- branding, workflow stages, portal feeds, user permissions, and mobile app setup. The website is built and tested before it replaces your current site.

5

Go-live and team training

The GNB Property platform goes live with your full data set in place. Your team is trained before go-live. The GNB support team is available during the transition period and ongoing for platform support.

The Kerfuffle member route

Kerfuffle members get a direct introduction to GNB Property with a demonstration scoped to their current tech stack.

GNB Property is featured on Kerfuffle and Compare The PropTech as an all-in-one platform specialist for estate and letting agents. The Kerfuffle route connects you with the GNB team so the demonstration starts with your agency's specific setup.

What Kerfuffle members get

  • Direct introduction to the GNB Property team
  • Platform demonstration scoped to your current tool stack and agency size
  • Data migration assessment and planning included in the conversation
  • Website, CRM, portal and mobile app setup all covered
  • Kerfuffle account manager involved throughout the evaluation process
Kerfuffle member route
All-in-one pricing
Single subscription for CRM, website, portals, apps and analytics

GNB Property's all-in-one pricing replaces multiple separate tool subscriptions with a single platform fee. The Kerfuffle introduction ensures the commercial conversation covers your current tech stack and the total cost comparison between your existing setup and the GNB platform.

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Live demo - open to all Kerfuffle members

See how it works for your agency before committing to anything.

A 30-minute conversation with the Kerfuffle team covers the product in the context of your specific agency setup -- followed by live Q&A and a clear picture of what the commercial relationship would look like.

On demand - book at a time that suits you

Whether you are a single-office agent or a multi-branch group, the conversation is tailored to your current setup and where the biggest gains are available for your team.

Book a Zoom with Kerfuffle
Frequently asked questions

What estate agents ask before getting started.

We have been on our current CRM for years. Is switching realistic?
GNB Property has managed CRM migrations for agencies switching from major platforms. The migration planning process is designed to assess what data you have, what can be migrated, and what the transition timeline looks like -- before any commitment is made. Most agencies find the migration process less disruptive than they expect when it is properly planned.
Does GNB Property integrate with Rightmove, Zoopla, and OnTheMarket?
Yes. GNB Property manages portal feeds to Rightmove, Zoopla, OnTheMarket, and other property portals directly from within the platform. Property data, photos, and floor plans are managed centrally and uploaded on schedule without a separate portal management tool.
Can GNB Property build our new website to match our existing brand?
Yes. GNB Property builds the agency website as part of the platform setup, working from your existing brand guidelines. The website is built and tested before it goes live as a replacement for your current site -- there is no period where your agency is without a web presence.
What does the mobile app do that the desktop version does not?
The GNB Property mobile app is designed for use in the field -- by valuers attending valuations, negotiators accompanying viewings, and branch managers moving between locations. It provides the same live database access as the desktop version, with a mobile-optimised interface for the tasks most commonly performed away from the office.
Is GNB Property suitable for a letting-focused agency?
Yes. GNB Property's platform covers both residential sales and lettings. Tenant, landlord, and property management workflows are all supported within the platform. If your agency is primarily lettings-focused, the demonstration is tailored to the lettings-specific features of the platform.
How do we access the Kerfuffle member offer?
Book a Zoom via the button on this page. The Kerfuffle team will make the introduction to GNB Property and ensure the demonstration covers your current tool stack, your agency size, and what the platform setup and migration would look like for your specific operation.
About GNB Property

All-in-one proptech platform for estate agents. London-based, founded 2019, cloud-native from day one.

GNB Property was founded in 2019 and is based in London E14, building cloud-based all-in-one platforms for estate and letting agents. Their platform combines CRM, website, portal connections, mobile apps, and analytics in a single system -- designed to replace the fragmented tool stacks that most independent estate agents carry. With 61 Google reviews at 4.8 stars and 5 Kerfuffle reviews, their client satisfaction record reflects the quality of both product and support.

2019
Founded and cloud-native from day one
4.8
Google rating from 61 reviews
5
Kerfuffle verified reviews
ALL
CRM, website, portals, apps, analytics
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Your agency should run on one platform, not five. GNB Property makes that possible.

GNB Property gives estate agents a cloud-based all-in-one platform that replaces separate CRM, website, portal, app, and analytics subscriptions with a single integrated system. Less time managing technology. More time managing properties.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

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