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Your agency runs on processes. The right technology makes those processes faster, cheaper, and better for your clients. Good Man Lilley is built for estate agents who take operational excellence seriously.

Good Man Lilley is a UK proptech supplier providing estate agents and letting agents with the software tools and technical solutions needed to run a more efficient, more profitable agency operation.

CLA
Claimed
Kerfuffle partner: Good Man Lilley
UK
UK Property
Estate and letting agents
K
On Kerfuffle
Verified proptech partner
The operational technology problem

Manual processes and disconnected systems are costing your agency time and money every single day.

Estate agents still running on spreadsheets, email threads, and fragmented point solutions are operating at a structural disadvantage. Good Man Lilley addresses the systems gaps that slow your team down.

Your team wastes hours on tasks that should be automated

Every manual step in your workflow — from applicant matching to tenancy renewals — is time your negotiators are not spending on revenue-generating activity. The opportunity cost accumulates invisibly until you measure it.

Disconnected systems mean data entered in one place never appears in another

When your CRM does not talk to your portal feed, your accounting system, or your compliance tools, your team fills the gaps manually. Errors multiply, audit trails disappear, and staff frustration builds.

You have no visibility of pipeline, performance, or bottlenecks in real time

Managing a business without real-time data is navigating blind. Branch managers and owners need live visibility of pipeline, conversion rates, and team performance to make decisions that actually improve results.

Your clients expect a digital experience your current technology cannot deliver

Buyers, sellers, landlords, and tenants now expect app-based communication, digital document signing, and real-time updates. Agencies running legacy systems cannot meet these expectations — and clients notice.

What Good Man Lilley delivers for your agency

Six technology capabilities that make Good Man Lilley a competitive advantage for estate agents.

Good Man Lilley is designed around the realities of running an estate or letting agency — not generic business software adapted for property.

1

Core platform and workflow automation

Good Man Lilley's central platform automates the repetitive tasks that slow your team down. From lead capture through to completion or tenancy renewal, workflows are managed consistently without manual chasing.

2

Data management and reporting

A single source of truth for all your agency data. Contact records, property history, communication logs, and financial data all in one place, with reporting dashboards that surface the metrics that matter.

3

Client communication tools

Automated and semi-automated communication tools that keep vendors, buyers, landlords, and tenants informed at every stage. Professional, consistent client experience without additional admin overhead.

4

Integration with third-party platforms

Good Man Lilley connects with the portals, compliance tools, and accounting systems your agency already uses. Data flows between systems without manual re-entry.

5

Compliance and audit trail

Built-in compliance support covering document management, AML checks, ID verification, and audit trail creation. Your agency meets its regulatory obligations without a separate compliance workflow.

6

Mobile access and remote working support

Full platform access from any device, anywhere. Your team works effectively whether they are in the office, on a viewing, or working from home — without compromising on data quality or client experience.

Getting started with Good Man Lilley

From first conversation to fully operational - five steps.

The onboarding process is designed to get your agency productive quickly, with support at every step.

1

Initial consultation

A discovery call with Good Man Lilley covers your agency's current setup, specific challenges, and objectives. This is not a generic sales pitch — it is a genuine assessment of fit and what value looks like for your business.

2

Proposal and onboarding plan

Good Man Lilley presents a clear proposal with timelines, deliverables, and pricing. Kerfuffle members have their account manager in the loop before anything is agreed.

3

Implementation

The Good Man Lilley team manages the setup and implementation process. Your team is trained, the system is configured for your workflows, and support is on hand throughout.

4

Go live and review

Your agency goes live on Good Man Lilley. An initial review period identifies any adjustments needed to the setup or workflows to maximise performance.

5

Ongoing optimisation

Regular check-ins with your Good Man Lilley account manager ensure the service continues to deliver value as your agency evolves. Updates and new features are introduced without disruption.

The Kerfuffle member offer

Kerfuffle members get more than a demo - they get a structured commercial introduction.

Good Man Lilley is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a direct commercial conversation with your Kerfuffle account manager in the loop.

What Kerfuffle members get

  • Priority Kerfuffle member introduction to Good Man Lilley
  • Your Kerfuffle account manager in the commercial conversation
  • Member-only deal terms reviewed before you sign anything
  • Structured onboarding support from the Good Man Lilley team
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Member deal
Negotiated by your Kerfuffle AM

Kerfuffle members approach Good Man Lilley with their account manager already briefed. The commercial terms are reviewed before any commitment is made.

More on Kerfuffle

Dig into the data before you book a demo.

Good Man Lilley's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.

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Awards & recognition
Kerfuffle recognition →
Full Kerfuffle profile
Overview, deals, news →

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Live demo - open to all Kerfuffle members

See Good Man Lilley in action before you commit to anything.

The best way to evaluate Good Man Lilley is through a structured demo call with their team. Kerfuffle members get their account manager in the loop — so you are not going in blind and the commercial conversation starts on the right footing.

Book a demo with the Good Man Lilley team

A walkthrough of the platform, your questions answered, and the Kerfuffle member offer explained - all in one session.

Visit Good Man Lilley to book a demo →
Frequently asked questions

What agents ask before getting started.

Is Good Man Lilley suitable for independent estate agents as well as larger groups?
Good Man Lilley works with estate agencies of all sizes — from independent single-branch operators through to multi-branch regional firms and national groups. The service is typically designed to scale with your requirements.
How does the Kerfuffle member offer work for Good Man Lilley?
Kerfuffle members get a facilitated introduction to Good Man Lilley with their Kerfuffle account manager involved in the commercial conversation. This means you are not negotiating alone — your AM helps you understand the terms and get the best possible deal.
What does implementation or onboarding with Good Man Lilley look like?
Onboarding varies by product and agency size. Good Man Lilley provides structured onboarding support to get your team productive quickly. Your Kerfuffle account manager can ask for specifics on timelines and resource requirements before you commit.
Can we try Good Man Lilley before making a longer-term commitment?
Many Good Man Lilley engagements start with a scoped pilot or trial period. Raise this with your Kerfuffle account manager when you book the introductory call — the member route often creates more flexibility than going direct.
How do I know Good Man Lilley is worth considering for my agency?
Good Man Lilley is listed on Kerfuffle and Compare The PropTech, which means they have been through a basic due diligence process. The best way to assess fit is through the introductory call facilitated by your Kerfuffle account manager.
How do I get started with the Kerfuffle member offer for Good Man Lilley?
Book via the Calendly link on this page and mention that you came via Kerfuffle or Compare The PropTech. Your Kerfuffle account manager will be included in the introduction call and the commercial discussion.
About Good Man Lilley

Good Man Lilley — a Kerfuffle partner for estate agents and letting agents.

Good Man Lilley is a UK-based proptech supplier offering services in Claimed to estate agents and property professionals. Good Man Lilley is listed on Kerfuffle and Compare The PropTech as part of the proptech partner programme, giving estate agents a structured way to evaluate, trial, and adopt the best tools available.

PropTech That Pays

Could Good Man Lilley pay you back when you use what you buy?

Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in - not just when they sign the contract. Check if Good Man Lilley participates and start earning back on your subscription.

Check PropTech That Pays Back → Register your agency →

Good Man Lilley is already on Kerfuffle. Your competitors may have already looked. Now it is your turn.

Book a call with the Kerfuffle team and we will walk you through the member offer for Good Man Lilley.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a quick Zoom to discuss options →