Does Goodlord replace our CRM?
No. Goodlord works alongside your existing CRM - it is not a replacement. It handles the pre-tenancy workflow: referencing, contracts, compliance, payments and move-in. Data flows between Goodlord and your CRM so there is no duplicate entry. You continue managing your portfolio in your existing system. Goodlord handles the tenancy workflow that sits between application and move-in.
How does AI-powered referencing work and why is it faster?
Goodlord's referencing uses AI for identity verification, intelligent processing of financial data from bank statements and payslips, and automated employment verification. What previously required manual chasing of employers, document checking and financial calculations is handled automatically by the AI layer. References complete in 24 hours on average because the data extraction and verification happens immediately rather than waiting for someone to manually process each document. The references are also fraud-resistant because AI can detect inconsistencies that human review regularly misses.
How does Goodlord handle the Renters Rights Act?
Goodlord's platform is updated for the Renters Rights Act. The contracts, compliance workflows, notice procedures and rent protection policy are all aligned with the Act's requirements. Whenever legislation changes, Goodlord updates the platform - your team does not need to track what changed and update their own templates. Section 13 notices, the new possession ground requirements, and changes to tenancy types are all reflected in the platform as the Act comes into force.
What does the rent protection cover and how does it differ from other providers?
Goodlord's rent protection policy is updated for the Renters Rights Act and covers landlords from day one of the tenancy. The key differentiator is that Goodlord pays the rent until vacant possession is achieved - not just to a fixed-term payment cap as some other providers offer. If a tenant stops paying and the eviction process takes longer than expected, Goodlord continues paying the rent throughout. The claims process is managed by Goodlord's in-house property protection specialists, removing the landlord from the process of chasing the outcome.
Which CRMs does Goodlord integrate with?
Goodlord integrates with the major CRMs used by UK letting agents including Street.co.uk, Reapit, Alto, iamproperty and others. The integration is designed to eliminate double data entry - tenancy information in your CRM flows into Goodlord without your team re-entering it. If your current CRM is not listed, raise it on the demo call - the Goodlord team can advise on integration options and timelines.
How quickly does the time saving materialise after going live?
Most letting agencies report saving an hour or two per tenancy from their first week on Goodlord. The saving comes from referencing completing in 24 hours rather than days, contracts generating automatically rather than being drafted, and payment reconciliation running automatically rather than manually. Over a full month across a typical portfolio volume, the reported saving is 40-60 hours. The exact saving depends on your current tenancy volume and how manual your current process is.
How do we get started as Kerfuffle members?
Use the member offer button on this page. You will be connected via Kerfuffle to the Goodlord team, who will arrange a demo scoped to your agency's CRM, tenancy volume and specific compliance requirements. Your Kerfuffle AM reviews the commercial terms with you before any commitment - pricing per tenancy, contract length, integration scope - so you go in with full clarity on what you are getting and what it costs.
