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Moving home in Bristol and North Somerset should feel personal, not transactional. Goodman and Lilley has built their whole business on exactly that principle.

Goodman and Lilley is an independent sales, lettings and land agency with offices in Portishead, Henleaze, Shirehampton and Clevedon. Winners of The Negotiator Awards South West Agency of the Year 2016, they combine deep local knowledge with a boutique approach to marketing that treats every property as distinct.

208
208 Google reviews
4.9 stars on Google
4
4 office locations
Portishead, Henleaze, Shirehampton, Clevedon
Award
Agency of the Year
The Negotiator Awards, South West 2016
20+
20+ years local expertise
Bristol and North Somerset specialists

Goodman & Lilley on Kerfuffle vs the wider web

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The local market knowledge problem

Vendors and landlords across Bristol and North Somerset deserve an agent who knows their street, not just their postcode.

Large national networks apply the same templated approach to every property, in every market. An independent like Goodman and Lilley invests in knowing each micro-market across their patch -- which means more accurate valuations, more targeted marketing, and agents who can genuinely answer a buyer's questions about the neighbourhood.

"Our national agent priced the property for the wrong market -- it sat for months."

Accurate valuation requires understanding of local comparable sales, buyer demand patterns, and neighbourhood characteristics that only a locally embedded agent can reliably provide. Mispricing costs vendors time and money.

"We never knew which viewings had happened or what feedback came from them."

Boutique independent agencies are structured around client communication. Goodman and Lilley's model is built on keeping vendors informed at every stage -- not as a promise, but as a structural feature of a smaller, more accountable operation.

"The agent's marketing was the same leaflet they use for every property."

Goodman and Lilley offer a boutique service that tailors marketing strategy to each individual property. Professional photography, floorplans, and virtual tours as standard -- along with a Secret Sales network for premium properties not on the open market.

"Our landlord client lost good tenants because the lettings process was too slow."

A slow lettings process is a void period. Goodman and Lilley's dedicated lettings team focuses on finding the right tenant quickly, with a property management service that handles the day-to-day so landlords do not have to.

What Goodman and Lilley does

Six things that make an independent agency the right choice for Bristol and North Somerset property.

Goodman and Lilley serve vendors, buyers, landlords and tenants across four offices covering distinct micro-markets within the Bristol and North Somerset region.

1

Bespoke property marketing

Every property gets an individually tailored marketing strategy. Professional photography, floorplans, and virtual tours are standard -- not an add-on. The goal is to present each property in the way that will attract the right buyer or tenant at the right price.

2

Secret Sales off-market network

Some of the finest homes never reach the public market. Goodman and Lilley's Secret Sales service connects pre-qualified buyers with premium properties through an off-market network -- for vendors who prefer discretion or want to test the market before committing to a public launch.

3

Local expert team across four offices

Each Goodman and Lilley office is staffed by negotiators with specific knowledge of their local patch -- Portishead, Henleaze, Shirehampton and Clevedon. That local expertise informs valuations, marketing and buyer guidance in a way that a non-local agent cannot replicate.

4

Full residential lettings service

From tenant-find through to full property management, Goodman and Lilley's dedicated lettings team covers the whole spectrum. Landlords who want to be hands-off get a complete management service; those who prefer to manage themselves get a high-quality tenant introduction.

5

Land and new homes division

A dedicated Land and New Homes department manages the sale of land and new build properties across Bristol, Somerset, South Gloucestershire and Wiltshire. For developers, this provides a specialist point of contact separate from the residential sales team.

6

Reservation agreements for greater security

Goodman and Lilley helped pioneer the use of reservation agreements in the region -- giving both buyers and sellers greater security in the transaction before a formal exchange of contracts. This reduces fall-through rates and protects vendors' time.

How it works -- step by step

From valuation to completion -- how Goodman and Lilley manage a sale or let.

Whether you are selling, letting, or looking to buy or rent across Bristol and North Somerset, the Goodman and Lilley process is designed to be clear, communicative and outcome-focused.

1

Valuation and market appraisal

A Goodman and Lilley negotiator visits the property and provides a valuation based on local comparable sales, current market demand and the specific characteristics of the home -- not a generic algorithm.

2

Bespoke marketing strategy

Photography, floorplans, virtual tours, and a tailored marketing plan are agreed and executed. Where relevant, the property is also presented to the off-market buyer network before a public launch.

3

Viewings and buyer feedback

Viewings are managed and followed up with feedback for the vendor. The Goodman and Lilley team communicates the outcome of every viewing and advises on any adjustments that would improve buyer response.

4

Offer negotiation and progression

Once an offer is received, Goodman and Lilley negotiates on the vendor's behalf and manages the progression through solicitors, surveyors and mortgage providers to keep the transaction on track.

5

Completion and aftercare

After completion, the relationship continues. Goodman and Lilley's track record of repeat business and referrals reflects a client experience that extends beyond the transaction itself.

The Kerfuffle member route

Kerfuffle members get a direct introduction to the Goodman and Lilley team -- with your account manager in the conversation.

Goodman and Lilley are featured on Kerfuffle and Compare The PropTech. If you are a proptech supplier looking to engage local independent agencies across Bristol and North Somerset, the Kerfuffle route provides a warm, structured introduction.

What Kerfuffle members get

  • Direct introduction to the Goodman and Lilley team
  • Kerfuffle account manager in the commercial conversation
  • Understanding of the agency's tech stack and procurement process
  • Access to one of the region's most respected independent agency brands
Kerfuffle member route

Standard cold approach

Direct introduction
Scoped to your agency's needs

Book a Zoom with Kerfuffle and we will make the introduction with your account manager in the room.

More on Kerfuffle

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Frequently asked questions

What estate agencies ask before getting started.

Do Goodman and Lilley cover the whole of Bristol?
Goodman and Lilley focus specifically on Bristol and North Somerset, with dedicated offices in Portishead, Henleaze, Shirehampton and Clevedon. Each office team has specific knowledge of the properties, buyers and pricing in their local area -- which is a different proposition from a national agent covering the same geography from a central office.
What is the Secret Sales service?
Secret Sales is Goodman and Lilley's off-market network for premium properties that vendors prefer not to list publicly. Pre-qualified buyers registered with the service are introduced to properties before they reach the open market -- useful for vendors seeking discretion or testing buyer interest before committing to a full marketing campaign.
Do they offer full property management for landlords?
Yes. Goodman and Lilley offer a full property management service through their dedicated lettings team. This covers everything from tenant finding and referencing through to rent collection, maintenance coordination and compliance -- allowing landlords to be entirely hands-off if they choose.
What makes a boutique independent different from a national chain?
The structural difference is accountability. A boutique independent agency is typically owner-managed and client-facing at director level. Decision-making is faster, communication is more direct, and the agent who wins the instruction is usually the agent who manages the sale. That model produces a different client experience from a volume-based national operation.
How do we connect with Goodman and Lilley through Kerfuffle?
Book a Zoom with the Kerfuffle team using the button on this page. We will introduce you to Goodman and Lilley directly and ensure the conversation is structured around your specific objectives.
About this supplier

An independent agency built on local knowledge and a belief that moving home should be a positive experience.

Goodman and Lilley was founded in the Bristol and North Somerset market with offices in Portishead, Henleaze, Shirehampton and Clevedon. Winners of The Negotiator Awards South West Agency of the Year in 2016, the agency has built its reputation on tailored marketing, deep local knowledge and a client relationship approach that treats every instruction individually. With 208 Google reviews at 4.9 stars, the record reflects a consistent standard of service across all four locations.

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