K Compare The PropTech
Identity and presence supplier

Where this supplier sharpens how your agency shows up — what to look for.

A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
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Kerfuffle & Compare The PropTech Partner

Most property portals show your listing to buyers. Home.co.uk shows buyers 30 years of market data alongside your listing, so the right buyers make better-informed decisions faster.

Home.co.uk is the UK's most data-rich property portal - built on 30 years of market intelligence covering 29.5 million UK properties. Every listing is automatically enriched with historical price trends, sold price data, market analytics, and interactive boundary mapping. No other portal gives buyers this level of context alongside the property itself.

30+
30+ years
Of UK property market data since 1995
29.5m
29.5 million
UK properties with comprehensive data coverage
650k
650,000+
Properties available to search right now
Free
Free to list
No setup fees, no monthly charges for agents
The data deficit in UK property marketing

Your properties are listed. But buyers cannot make informed decisions without the data that Home.co.uk already has.

Property portals show buyers photos, a floor plan, and a price. They do not show buyers whether the asking price is supported by recent comparable sales, whether the market in that street is rising or falling, or what the historical sale prices for that property have been. Home.co.uk does all of that automatically.

"Buyers are making low offers because they cannot find comparable sales data."

Without easy access to sold price data and market trend information, buyers default to caution. Home.co.uk puts that data in front of buyers alongside your listing, building their confidence in the asking price.

"We are not getting viewing requests from serious, informed buyers."

Home.co.uk's data-enriched listings attract buyers who have already done their research. These buyers book viewings with higher intent and convert to offers at a higher rate than browsers.

"We need agent performance data to win more valuation appointments."

Home.co.uk Homedata provides comprehensive agent analytics - market share, sold volume, average time on market, and competitive positioning. This data supports a more compelling valuation conversation with every vendor.

"Our listings look the same as every other agent on the main portals."

Home.co.uk enriches every listing automatically with price trends, market insights, and boundary data. Your property stands out because the context makes the value case - not just the photography.

How Home.co.uk works for UK estate agents

Six capabilities that give your listings and your agency a significant data advantage.

Home.co.uk combines a free listing platform with 30 years of market intelligence, AI-powered analytics, and estate agent performance data - all in one place.

1

Free, data-enriched property listings

List all your properties on Home.co.uk at no cost. Every listing is automatically enriched with historical price data, market trend charts, sold comparables, and boundary mapping from HM Land Registry. Simple feed integration via XML, JSON, BLM, or your existing listings page URL.

2

30 years of UK market data

Home.co.uk has been collecting UK property market data since 1995. Every listing sits within a data environment that gives buyers the context to make informed decisions - and gives your agency the credibility that comes from operating on the most data-rich portal in the UK.

3

Estate agent analytics via Homedata

Home.co.uk's Homedata platform gives estate agents access to comprehensive performance analytics - portfolio tracking for virtually every UK agent, activity rankings, market share data, competitive analysis, and time-on-market metrics at local, regional, and national level.

4

Interactive boundary and title mapping

Every listing shows exact property boundaries and land ownership data mapped with precision from official Land Registry sources. Buyers can see exactly what they are buying before they book a viewing.

5

AI-powered comparables and investment analysis

Home.co.uk's AI tools provide smart property comparisons, investment analysis, and personalised recommendations. Buyers use these tools to build conviction in their decision - which translates to faster offer timelines for your vendors.

6

Agent comparison and valuation tools

Home.co.uk lets vendors compare estate agents side by side using fee data, sold track records, and average time on market. Agents with strong performance data on Home.co.uk win more valuation appointments from educated vendors.

Getting your agency on Home.co.uk

Five steps from registration to data-enriched listings live on the UK's most intelligent property portal.

Listing on Home.co.uk is free and technically simple. Feed integration covers all major property software systems.

1

Register your agency

Create your agency profile on Home.co.uk. Registration is free and takes minutes.

2

Set up your property feed

Connect your listings via XML, JSON, BLM, or your existing listings page URL. Home.co.uk's technical team supports all major UK property software integrations.

3

Properties go live with data enrichment

As soon as your listings are live, Home.co.uk automatically enriches each property with historical price data, market trend charts, boundary mapping, and comparable sales. No action required from your team.

4

Access Homedata analytics

Set up access to the Homedata platform to monitor your agency's market share, competitive positioning, and portfolio performance against local competitors.

5

Use data in valuations

Use the agent analytics data in your valuation appointments to demonstrate your track record and market knowledge - backed by 30 years of independent market data that buyers and vendors can verify themselves.

The Kerfuffle member offer

Kerfuffle members get a direct introduction to the Home.co.uk and Homedata teams with a data review included.

Home.co.uk is free to list on. Kerfuffle members get an introduction to the Homedata analytics platform with a personalised data review of their agency's market performance.

What Kerfuffle members get

  • Free property listing with automatic data enrichment
  • Homedata analytics platform access for your agency team
  • Personalised market performance review using 30 years of property data
  • Feed integration support from the Home.co.uk technical team
  • Kerfuffle account manager introduction to the Home.co.uk team
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Free to list
No setup fees or monthly listing charges

Listing on Home.co.uk is free for all estate agents. Homedata analytics subscriptions are available at various tiers. Kerfuffle members get a demonstration of the Homedata platform and commercial terms discussed before committing.

More on Kerfuffle

Dig into the data before you book a demo.

Home.co.uk's full Kerfuffle profile has 2 verified agent reviews, awards history, and supplier overview. Open in a new tab - your place on this page is saved.

2
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Awards & recognition
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Live demo - open to all Kerfuffle members

See how 30 years of property market data transforms your listings and valuation conversations.

A walkthrough of Home.co.uk's data-enriched listing experience, the Homedata agent analytics platform, and how estate agents use market data to win more valuations.

On demand
Book now
30 min + Q&A
Kerfuffle team

Home.co.uk - a practical walkthrough for UK estate agents

A 30-minute demonstration of Home.co.uk covering listing enrichment, historical price data, boundary mapping, the Homedata agent analytics platform, and practical examples of how agencies use market intelligence to improve their valuation conversion rate.

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Kerfuffle Team
Your account manager - member advisory
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Home.co.uk gives our listings a data context that no other portal matches. Buyers arrive at viewings already informed about the price history and comparable sales - which means fewer low-ball offers and fewer timewasters. The Homedata analytics also gave us competitive intelligence we had never had before.
Director, independent estate agency South East England
Frequently asked questions

What estate agents ask about Home.co.uk.

Is it really free to list on Home.co.uk?
Yes. There are no setup fees and no monthly listing charges for estate agents. Home.co.uk generates revenue from other services including Homedata analytics subscriptions and featured partner placements.
How does the automatic data enrichment work?
When your property goes live on Home.co.uk, the platform automatically pulls historical price data, sold comparables, market trend information, and Land Registry boundary data for that address and displays it alongside your listing. No action required from your team.
What is Homedata and do we need it?
Homedata is Home.co.uk's analytics platform for property professionals. It provides estate agent performance data, market share tracking, competitive analysis, and investment analytics. It is a separate product from the free listing service and has its own subscription pricing.
How does the feed integration work?
Home.co.uk accepts property feeds in XML, JSON, and BLM formats - the standard formats used by all major UK property software including Reapit, Alto, and others. You can also integrate via your existing listings page URL.
How does the agent comparison tool affect our valuation appointments?
Home.co.uk allows vendors to compare agents using fee data, sold volume, and time-on-market performance. Agents who have strong, verified performance data on the platform appear more credibly than those without it.
How do we access the Kerfuffle member introduction?
Book through this page and your Kerfuffle account manager will introduce you to the Home.co.uk and Homedata teams directly.
About Home.co.uk

The UK's most data-rich property portal - since 1995.

Home.co.uk has been building the UK's most comprehensive property intelligence platform since 1995. Over 30 years of continuous data collection covers 29.5 million UK properties with asking prices, sold prices, and rental rates tracked in real time. Through its Homedata brand, Home.co.uk now offers AI-powered analytics and agent performance data to property professionals across the industry.

1995
Founded - 30 years of continuous data collection
29.5m
UK properties with comprehensive data coverage
650k+
Properties available to search right now
Free
No listing fees for estate agents
Pays You Back

Home.co.uk on Compare The PropTech

Home.co.uk is featured on Compare The PropTech alongside hundreds of other UK proptech suppliers. Kerfuffle members can view verified reviews, compare suppliers, and see which tools qualify for PropTech That Pays Back - the initiative that rewards estate agents with kredits for the tools they actually use.

Browse PropTech That Pays Back → Register your agency →

Every listing deserves the context that helps buyers make a decision. Home.co.uk provides it automatically.

Data-enriched listings on the UK's most intelligent property portal. Free to list. One conversation with Kerfuffle to get started.

Want to talk through how Home.co.uk would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a Zoom with Kerfuffle →