A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Home of Mortgages is a specialist mortgage referral and advisory service built for UK estate agents. They place a fully functional online mortgage booking system on your website, keep your negotiators informed with best buy updates, and handle every mortgage and protection case with a team of expert brokers with access to over 10,000 products.
Every buyer who comes through your agency needs a mortgage. Without a structured referral process, a specialist broker team, and an online booking tool on your website, that revenue goes elsewhere - to a comparison site, a bank branch, or a friend with an IFA.
Without regular best buy updates and a clear referral process, your team mentions mortgages once at the offer stage and hopes for the best. Home of Mortgages gives negotiators the information and the system to make a confident referral at the right moment.
Every sale is a missed referral fee if the buyer goes to their bank or a comparison website. Without a structured process, you cannot track what you are losing - only that you are losing it.
Portfolio landlords are some of the highest-value clients in the mortgage market. Home of Mortgages has specialist buy-to-let expertise that gives your agency the ability to handle complex landlord cases professionally.
Managing an employed mortgage adviser is expensive and inconsistent. Home of Mortgages provides the team, the system, and the product access without the overhead of employment.
Home of Mortgages positions itself as your designated guide in the financial world - giving your team the knowledge, the tools, and the specialist support to make mortgage referrals a consistent revenue stream.
A fully branded online mortgage booking tool is integrated into your website. Buyers and vendors can request mortgage advice directly from your agency's site, with all enquiries handled by the Home of Mortgages specialist broker team.
Your negotiators receive weekly updates on the best available mortgage rates, allowing them to have informed, confident conversations with buyers at the point of offer. Knowing the rates makes the referral feel natural rather than forced.
Every mortgage enquiry is handled by qualified specialist brokers with whole-of-market access to over 10,000 products. Your clients receive professional advice and your referral fee is protected.
Home of Mortgages has specific expertise in buy-to-let mortgage advice for experienced landlords and portfolio investors. This expertise allows your agency to handle complex cases that a generalist referral service cannot.
Weekly property and mortgage market news is delivered to your team, keeping negotiators informed about market movements and giving them talking points that reinforce their value in buyer conversations.
The Home of Mortgages team has established relationships with lenders across the market. This means complex cases and unusual property types that high-street banks would decline can still be placed by your referral partner.
Setting up a Home of Mortgages partnership is designed to be simple. The mortgage booking system is installed on your website, your team is briefed, and referrals start from day one.
The Home of Mortgages team reviews your current referral process and identifies the points in the buyer journey where mortgage conversations naturally arise and where income is currently being lost.
The online mortgage booking system is integrated into your website under your agency's branding. Buyers arriving on your site can request mortgage advice directly.
Your team receives a briefing on how to introduce mortgage referrals at the offer stage, how the booking system works, and what to expect from the weekly best buy updates.
Your negotiators start making referrals. Every client referred receives a professional response from the Home of Mortgages specialist broker team within a defined timeframe.
Referral activity, completed mortgage cases, and referral income are tracked and reported back to your agency on a regular basis.
Home of Mortgages works with estate agencies of all sizes across the UK. Kerfuffle members get a no-obligation audit of their current referral activity and a projection of potential income.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Home of Mortgages operates on a revenue share basis. You earn from every completed mortgage case. Kerfuffle members receive the full commercial structure before committing.
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A 30-minute conversation covering the mortgage booking system, how best buy updates work for your team, and a projection of potential referral income based on your current sales volume.
We had been making informal mortgage referrals for years but had no way to track the income or ensure every buyer was being referred. Home of Mortgages gave us a system that made the referral automatic, the income visible, and our negotiators confident enough to have the conversation at the right moment.Sales Director, independent estate agency North West England
Home of Mortgages was built specifically to serve UK estate agencies that want to make mortgage referrals a professional, consistent, and meaningful revenue stream. Their combination of an online booking tool, a specialist broker team with whole-of-market access, and weekly best buy updates for negotiators gives agencies of every size the infrastructure to compete with the large corporates that have had in-house financial services for decades.
Home of Mortgages is featured on Compare The PropTech alongside hundreds of other UK proptech suppliers. Kerfuffle members can view verified reviews, compare suppliers, and see which tools qualify for PropTech That Pays Back - the initiative that rewards estate agents with kredits for the tools they actually use.
Home of Mortgages makes the referral systematic, the income trackable, and the client experience professional. One conversation to find out how much your agency is missing.
Want to talk through how Home of Mortgages would work for your team?
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