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Give your sellers a faster, more certain sale. iamsold brings auction to your agency without you needing an auction licence.

iamsold partners with over 7,000 UK estate agency branches to deliver the Modern Method of Auction and Traditional Auction. 56-day completions, 95% success rate, 7-day agent payments. All under the iamproperty Group.

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The problem this solves

Why estate and letting agents look at iamsold (now iamproperty).

The UK's largest residential auctioneer operating as Modern Method of Auction and Traditional Auction for estate agent partners. Here is what drives agents to look for a better solution.

"We had a sale fall through for the third time on the same property."

Private treaty has a 70% completion rate. iamsold's Modern Method of Auction delivers a 95% completion rate because the Reservation Fee creates real commitment from buyers before they proceed.

"Sellers are waiting 125+ days for a sale to complete."

The Modern Method of Auction delivers 56-day completions. For sellers in chains, under time pressure or tired of waiting, that difference is decisive.

"We struggle to compete for instructions on difficult properties."

Adding auction to your proposition gives sellers a credible alternative for properties that have stalled, need speed or suit competitive bidding. It is a tool to win instructions others cannot.

"We wait weeks to be paid after completion."

iamsold pays agent fees within 7 days of completion. That accelerated payment cycle improves your agency's cash flow without any change to how you operate.

How iamsold (now iamproperty) works

Six things iamsold (now iamproperty) does for your agency.

Here is what you are getting access to.

1

Modern Method of Auction

56-day completion route that accepts mortgage buyers. Non-refundable Reservation Fee secures commitment from the winning bidder with no risk of gazumping.

2

Traditional Auction

28-day completion for sellers who want the fastest possible route. Legally binding at the fall of the hammer.

3

Buyer Information Pack

Comprehensive upfront property information prepared by iamsold including searches, title documents and property forms. Reduces due diligence delays post-sale.

4

24/7 Online Bidding

Properties are accessible to bidders around the clock through the iamsold online platform. Maximises buyer reach without geographic constraints.

5

7-Day Agent Payments

Agent fees are paid within 7 days of completion - significantly faster than private treaty and better for agency cash flow.

6

Partner Agent Programme

7,000+ agencies already participate. iamsold provides marketing materials, training and ongoing support to help partner agents identify and pitch auction opportunities.

Getting started with iamsold (now iamproperty)

From first contact to live in your agency — five steps.

1

Become a partner agent

Register your agency as an iamsold partner. There are no upfront costs to agents and the onboarding process is straightforward.

2

Identify suitable properties

Work with iamsold to identify sellers and properties suited to auction - particularly those needing speed, certainty or competitive bidding.

3

Prepare the Buyer Information Pack

iamsold creates the Buyer Information Pack including searches, title information and property forms. Buyers get full transparency before bidding.

4

Run the online auction

Properties are listed on the iamsold platform with 24/7 online bidding. The auction drives competitive offers in a transparent, timed environment.

5

Complete within 56 days

The winning bidder pays the Reservation Fee and commits to completing within 56 days. iamsold pays agent fees within 7 days of completion.

The Kerfuffle member offer

What Kerfuffle members get when they connect with iamsold (now iamproperty).

iamsold (now iamproperty) is listed on Kerfuffle as part of the Compare The PropTech supplier programme. Kerfuffle members can connect with iamsold (now iamproperty) through the Kerfuffle platform or via the booking link below. Any commercial terms are agreed directly between your agency and iamsold (now iamproperty).

What you get through Kerfuffle

  • A warm introduction via the Kerfuffle platform
  • Access to the iamsold (now iamproperty) team with context about your agency
  • Peer reviews from verified agents on Kerfuffle before you call
  • Commercial terms agreed directly — no hidden fees from Kerfuffle
Kerfuffle member route

Connected via Compare The PropTech

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More on Kerfuffle

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iamsold (now iamproperty)'s Kerfuffle profile has 24 verified agent reviews and full product details. Open in a new tab — your spot on this page is saved.

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Book a call

See iamsold (now iamproperty) and ask your questions before committing to anything.

A short call with the iamsold (now iamproperty) team covers how the product works, whether it fits your agency's workflow, and what terms apply. No obligation, no hard sell.

Arrange a call with iamsold (now iamproperty) via Kerfuffle

Book a conversation via the Kerfuffle team. They will introduce you to iamsold (now iamproperty), provide context about your agency and make sure the call is worth your time.

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Frequently asked questions

What agents ask about iamsold (now iamproperty).

What is the Modern Method of Auction?
The Modern Method of Auction (MMoA) gives the winning bidder 56 days to complete, unlike traditional auction's 28-day requirement. This means buyers who need a mortgage can participate. The winning bidder pays a non-refundable Reservation Fee that reserves the property exclusively for them during the 56-day period.
Is this suitable for all property types?
iamsold works with all residential property types. It is particularly effective for sellers who need speed and certainty, properties that attract multiple buyers, and situations where fall-throughs in private treaty have already occurred.
How do agents get paid?
iamsold pays agents within 7 days of completion. This is significantly faster than the 125+ day average for private treaty completions and helps with agency cash flow.
What is the Buyer Information Pack?
iamsold prepares a Buyer Information Pack for each property before auction. This includes Local Authority Searches, Water and Drainage Searches, Property Information Form, Fixtures and Fittings Form and title documents. Buyers can review everything before bidding.
Is iamsold the same as iamproperty?
iamsold is the auction brand within the iamproperty Group. On Kerfuffle, the review profile has moved to the main iamproperty account. If you are looking at this page as a result of a Kerfuffle search, note that the iamproperty Group covers multiple products including auction, onboarding and agency services.
How do we access this through Kerfuffle?
Book a call via the button below. Mention you came via Kerfuffle and the iamproperty team will explain the agent partnership model and commercial terms.
About iamsold (now iamproperty)

Who they are and what they do.

iamsold is the UK's largest independent residential auctioneer and a founding brand within the iamproperty Group, headquartered in Newcastle upon Tyne. It operates across more than 7,000 partner estate agency branches and is the UK's leading operator of the Modern Method of Auction.

See Kerfuffle profile → Visit iamsold.co.uk →
PropTech That Pays

Could iamsold (now iamproperty) pay you back when you use what you buy?

PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they use the tools they invest in — not just when they sign up. Check whether iamsold (now iamproperty) participates and see what other agents are saying on the platform.

See if iamsold (now iamproperty) is on PropTech That Pays → Register your agency →

Ready to see whether iamsold (now iamproperty) fits your agency?

Kerfuffle members get a warm introduction, peer review context and a direct line to the iamsold (now iamproperty) team. No cold calls, no hard sell.

Want to talk through how iamsold (now iamproperty) could work for your agency?

Grab fifteen minutes with the Kerfuffle team. They will walk you through the agent reviews, the member offer and help you decide if it is worth a closer look.

Book a quick Zoom to discuss options →