iamsold is the UK's largest residential property auction company and the number one online property auctioneer. The modern method of auction gives estate agents a powerful additional route to market - delivering faster sales, greater transparency, and more competitive bidding for the right properties.
Estate agents who only offer one route to market are leaving a significant proportion of their vendor base underserved. Properties that have failed on the open market, vendors who need to sell quickly, and properties in unusual condition or ownership situations all benefit from an auction route that the traditional sale process cannot deliver.
Properties that have stalled on the traditional market are often well-suited to the modern method of auction. Transparent bidding can generate competitive interest from buyers who were put off by the conventional negotiation process.
The modern method of auction provides a reservation fee that gives both parties financial commitment from day one. The 56-day completion timeline gives probate vendors the certainty a traditional sale cannot guarantee.
Adding the modern method of auction to your route-to-market offering makes your agency more competitive for vendors who have already considered auction or who have been recommended it by their solicitor.
iamsold operates as a white-label partner - handling all the auction mechanics, bidding platform, and transaction management while your agency retains the client relationship and earns the referral income.
iamsold operates as a partner to estate agencies - providing the auction infrastructure, the technology, and the transaction management while your agency retains the client relationship.
iamsold provides a fully white-labelled auction service under your agency's brand. Your vendor experiences a seamless process; iamsold handles the bidding platform, legal packs, and transaction management in the background.
The iamsold online bidding platform enables competitive bidding from registered buyers anywhere in the UK. Transparent, real-time bidding creates urgency and competition that the traditional closed-offer process cannot replicate.
The modern method of auction generates a reservation fee from the winning buyer, providing financial commitment from both parties. The reservation period gives both vendor and buyer the time needed to complete legal searches and finance arrangements.
iamsold supports the preparation of the legal pack that buyers review before bidding. A comprehensive legal pack reduces the risk of post-auction queries and accelerates the conveyancing process.
iamsold's team of auction specialists support your agency through the auction process - from assessing suitability of a property for auction to guiding vendors through the bidding day experience.
Estate agents partnering with iamsold earn referral income from the auction process. The commercial structure is transparent and designed to make the modern method of auction financially attractive as an additional route to market.
Partnering with iamsold does not require auction expertise from your team. The process is designed to work alongside your existing estate agency operation.
Register your agency as an iamsold partner. The process covers the commercial structure, your team's responsibilities, and how the auction process integrates with your existing sales workflow.
Work with iamsold to identify properties in your current portfolio that are good candidates for the modern method of auction - failed listings, probate properties, unusual properties, or vendors who need speed and certainty.
iamsold's specialists support your agency in consulting with vendors about the auction route - explaining the modern method, the reservation fee structure, and the timeline to completion.
The property is marketed across iamsold's platform and your own channels. iamsold handles the legal pack preparation and buyer registration process.
Bidding opens online. The highest bid above the reserve price wins. The reservation fee is collected. Your agency earns its fee. iamsold manages the post-auction transaction through to completion.
iamsold works with estate agencies of all sizes across the UK. Kerfuffle members get a direct conversation to assess which properties in their current portfolio could benefit from the auction route.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
iamsold operates on a partnership revenue share model for estate agents. The commercial structure is fully transparent and discussed before any commitment is made.
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A practical walkthrough of iamsold's auction process covering property suitability assessment, the vendor consultation, legal pack preparation, the online bidding platform, and how the agent fee structure works.
We had a probate property that had been on the market for four months with no offers. iamsold ran the auction in three weeks, generated competitive bidding from six registered buyers, and completed within 56 days. The vendor was delighted, we earned our fee, and our landlord client who had referred the instruction was impressed.Partner, independent estate agency West Midlands
iamsold is the UK's largest residential auction provider and the number one online property auctioneer. They pioneered and developed the modern method of auction as an accessible route to market for residential properties - combining the competitive bidding of traditional auction with the extended completion timeline that buyers and vendors need to arrange finance and legal work. iamsold partners with estate agencies across the UK to extend their route-to-market capability without requiring any in-house auction expertise.
iamsold is featured on Compare The PropTech alongside hundreds of other UK proptech suppliers. Kerfuffle members can view verified reviews, compare suppliers, and see which tools qualify for PropTech That Pays Back - the initiative that rewards estate agents with kredits for the tools they actually use.
The modern method of auction extends your route-to-market without adding operational complexity. One conversation with Kerfuffle to explore the partnership.
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