A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Integrated Interest provides a monthly subscription, all-in-one 2-way integration marketing platform for UK estate agents and property professionals. CRM email sender integration, automated email triggers, automated direct mail printing, SMS, reporting dashboards, and a managed marketing service - plus iVal, the virtual valuation app. One platform that keeps your agency in front of the right people at the right time.
Consistent prospect and client marketing is the foundation of a sustainable instructions pipeline. The agencies that win more instructions are not necessarily doing more marketing - they are doing it more consistently and at the right moments. Integrated Interest automates the consistency so your team does not have to.
Manual marketing workflows fail because they require consistent human effort that active agency teams do not have. Integrated Interest's trigger-based automation continues marketing whether your team has capacity or not.
A dormant CRM database is a missed pipeline. Integrated Interest's 2-way CRM integration identifies the right triggers and automates the outreach to keep your database active without manual intervention.
intPRint, Integrated Interest's automated prospecting service, sends branded direct mail cards based on trigger points from your data - without your team managing print runs or fulfilment. The mail happens automatically.
iVal, Integrated Interest's virtual valuation app, lets website visitors receive a virtual valuation on mobile and sends their details directly to your valuer - converting passive website traffic into qualified valuation leads.
Integrated Interest's all-in-one platform combines CRM integration, email automation, direct mail, SMS, virtual valuations, and managed marketing into a single subscription. Each component amplifies the others.
Two-way integration with your existing CRM and email platform. Triggers from CRM data drive automated marketing actions - ensuring your database receives timely, relevant communications based on where each contact is in the property lifecycle.
Behaviour and event-triggered emails that respond to contacts' activity and lifecycle stage without manual intervention. Vendor nurture sequences, buyer alerts, anniversary communications, and reactivation campaigns all run automatically.
Automated prospecting direct mail service that sends branded cards to prospects based on trigger points from your data. Print, personalisation, and fulfilment are handled by Integrated Interest - your agency defines the trigger and the audience.
SMS integration for time-sensitive communications - new instruction alerts, viewing confirmations, price change notifications, and offer prompts. SMS reaches contacts who are not opening email and complements the email automation within the same workflow.
A virtual valuation app for your agency website. Visitors receive an automated virtual valuation on mobile and their details are sent directly to your valuation team. Turns passive website traffic into qualified valuation requests without requiring a form completion.
Reporting dashboards give your agency visibility of marketing performance - open rates, response rates, lead volumes, and conversion data. A managed marketing service is available for agencies who want Integrated Interest to run the full marketing operation.
Works alongside what you already use
Integrated Interest is designed for rapid deployment - most agencies are live with automated marketing workflows within days of getting started.
Integrated Interest connects to your existing CRM or email platform via 2-way integration. Your existing data is the fuel for the automated marketing - no data migration or manual re-entry required.
Your team works with Integrated Interest to map the CRM triggers that should drive marketing actions - new instructions, anniversary dates, price changes, viewing feedback, and reactivation events.
Email templates, SMS messages, and direct mail designs are configured to your agency's brand. Integrated Interest provides template libraries to accelerate this process.
The automated marketing workflows begin running. CRM events trigger communications without manual intervention. iVal is deployed on your website to capture valuation leads.
Monthly reporting shows what is working - which triggers are generating response, which email campaigns are converting, and how the direct mail is performing. Optimisations are made on an ongoing basis.
Integrated Interest is a verified Kerfuffle partner. Members who come via Compare The PropTech get the Kerfuffle account manager involved before any commercial discussion.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Integrated Interest pricing is a monthly subscription covering the platform and integration. Managed service pricing is separate. Your Kerfuffle account manager helps scope the right configuration for your agency's marketing needs.
Integrated Interest's full Kerfuffle profile has 4 verified agent reviews, ratings, awards and case studies. Open in a new tab - your spot on this page is saved.
Already a Kerfuffle member? Write a review of Integrated Interest →
A 30-minute walkthrough of the Integrated Interest platform - covering CRM integration, automated email triggers, intPRint direct mail, iVal virtual valuation, and the reporting dashboard.
How Integrated Interest's platform turns your CRM data into automated marketing action - covering 2-way integration, trigger mapping, direct mail automation, SMS, and the iVal virtual valuation tool.
Integrated Interest was built to solve the consistency problem that prevents estate agents from maintaining the marketing pipeline their business needs. By connecting to existing CRM data and automating the marketing actions that follow from that data, Integrated Interest removes the reliance on manual effort that causes most agency marketing to be inconsistent. The platform is specifically built for the UK estate agency context - not a generic marketing tool adapted for property.
Integrated Interest is part of the PropTech That Pays Back initiative - a Kerfuffle programme that rewards UK estate agents with kredits for actively using the tools they invest in, not just signing the contract. See Integrated Interest's pay-back terms and what other agents are saying.
CRM-triggered email, direct mail, SMS, and virtual valuations - in one platform. Talk to Kerfuffle and get the introduction.
Want to talk through how Integrated Interest would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the right fit for your agency.
Book a Zoom with Kerfuffle →