Four headline keynotes, 50 sponsor profiles, session breakdowns and everything you missed from Kerfuffle Conference 2026 at ICC Wales. Written up so agents who couldn't be in the room get the whole day.
The full write-up of Kerfuffle Conference 2026 — the sessions, the sponsors, the interviews, the sidebar conversations. Read it like you were there.
Some of what you'll find:
Not everyone can be in the room at ICC Wales. Kerfuffle Conference 2026 packed a full day of keynotes, panels, awards and roundtables into one venue, and a lot of the value sat in the sidebar conversations you only heard if you were there.
This guide is the whole day, written up. Every keynote captured, every sponsor profiled, every integration partner mapped, every interview reproduced. You get to read what the speakers actually said, not a marketing recap. Kerfuffle is the publisher — the sponsors paid for the ticket, the readers get the writeup free.
Josh Phegan, Kevin Gaskell, Alastair Campbell, and Robert Guest of The Economist. Videos where available, the transcript pull-quote where not.
What they do, who they're for, what makes them different, and a mobile-required share block on every profile so the follow-up lands with you.
21 sponsor integration lists so you can see which suppliers actually talk to which — the connections between the tools that run your agency.
Every sponsor deep-linked into Kerfuffle for a proper conversation. No booth scan, no cold follow-up, no email you never asked for.
Estate and letting agency owners, directors and operators who wanted to be at ICC Wales but couldn't. Anyone building or reviewing a supplier shortlist. Anyone who thinks trust in the industry is worth measuring properly.
A taste of what's behind the unlock.
The listing conversion rate is the single leading indicator of an agency's health. Josh Phegan walks through the structure of a winning appointment, the questions that separate the shortlist from the pitch, and why the best fee earners never talk price first.
Growth without intent is chaos with a bigger payroll. Kevin Gaskell on the three metrics that separate an agency that grows on purpose from one that just gets busier, and why every leader needs a "next role" plan for their best people.
A former Downing Street press secretary on the mechanics of a trust crisis, and what agencies can borrow from politics when the story turns bad.
Alastair Campbell has spent thirty years watching organisations survive or fail their own worst news. The lesson for estate agents is that trust is not built in the press release — it's built in what your team does on a Wednesday afternoon when no one is watching.
The talk covers the three phases of any reputation crisis, the one question a leader must answer before speaking publicly, and why "under-promise, over-deliver" is the only durable brand strategy in an industry regulated on outcomes.
Robert Guest, Deputy Editor of The Economist, on the rule of law, the year in Trump, and what a divided political landscape means for confidence in the UK property market. The full transcript pull-quote is inside the guide.
Each sponsor gets the same treatment: what they do, who they're for, what makes them different, the integration partners they work with, and a "get in touch" link that lands with you not them.
KCon 2026 is one of a twelve-issue editorial calendar covering the working stack of a modern UK estate and letting agency. Every issue is self-service for suppliers with a level playing field for every submission.
See the full 12-issue schedule and contribute →