3 Men and a PropTech Baby: Vaboo platform review
Richard Durrant & Paul Morgan, Industry Practitioners, Industry Panel
Agents and industry observers questioned whether loyalty platforms could deliver practical, day-to-day value in a busy estate agency environment without adding operational burden.
In this episode of the '3 Men and a PropTech Baby' podcast format, industry practitioners Richard Durrant and Paul Morgan join Simon Whale to put Vaboo under the microscope. The panel offers a candid, practitioner-led review of the rewards and retention platform — assessing whether it delivers genuine value in a real agency environment. Richard Durrant and Paul Morgan evaluate Vaboo's usability, commercial logic, and likely impact on client retention and referrals. Their verdict provides independent third-party credibility that goes beyond standard supplier marketing: both practitioners affirm that the platform's core proposition — keeping past clients engaged through meaningful rewards — is both logical and practically achievable for agencies of varying sizes.
Key points
- The panel watches a demonstration of the rewards and customer-engagement platform.
- The demo positions rewards as a concrete point of difference for instruction and tenant conversations.
- The walkthrough explains white-labelled engagement emails that remind customers to use rewards.
- Received strong practitioner endorsement for practical usability in live agency settings
- Validated the commercial logic of rewarding clients to maintain post-transaction relationships
- Confirmed that Vaboo's onboarding does not create additional operational complexity for teams
- Highlighted the platform's intuitive design as a key adoption enabler for smaller agencies
- Provided independent third-party credibility beyond supplier-led marketing materials
Vaboo is one of those platforms where you immediately see the logic — agents already have the relationships, they just need a system to keep them alive. What impressed us was how straightforward it is to embed into a real agency without creating extra work. The rewards mechanism gives clients a genuine reason to stay in touch, and that's commercially valuable.