Jonathan Stein: Vaboo at the ESTAS
Jonathan Stein, Founder, Vaboo
Agents sought credible ways to differentiate their service proposition and demonstrate genuine client-centricity in an increasingly competitive awards-focused market.
Captured at the 2021 ESTAS — the UK property industry's most prestigious awards event — this interview sees Jonathan Stein, Founder of Vaboo, reflecting on the platform's performance and growing industry adoption. Jonathan explains that the ESTAS context is particularly relevant for Vaboo because agents who prioritise client experience — the very thing the awards celebrate — are exactly the firms that benefit most from Vaboo's loyalty tools. The interview offers a snapshot of how Vaboo had developed by late 2021, with Jonathan outlining how the platform was performing across the industry and why rewards and retention had become central to the agent proposition rather than peripheral extras.
Key points
- Jonathan connects the rewards proposition with customer service and brand engagement.
- He explains extending from tenant relationships into customers’ future home-buying plans.
- He says ongoing engagement helps agencies learn more about their customer base over time.
- Demonstrated strong industry adoption and cross-sector traction at the 2021 ESTAS
- Positioned Vaboo rewards as a core component of award-winning agency service
- Gave agents a tangible, visible differentiator at a high-profile industry event
- Highlighted growing industry recognition of loyalty and retention as strategic priorities
- Reinforced Jonathan Stein's profile as a leading voice in PropTech retention solutions
The ESTAS is a brilliant reminder of why this industry is worth fighting for — and Vaboo is right at the heart of helping agents deliver the experience that wins awards. We've seen real traction across the market this year, with more agents recognising that rewards and retention aren't optional extras, they're core to a winning agency model.