Vaboo: rewards platform walkthrough
Jonathan Stein, Founder, Vaboo
Estate agents lacked a scalable, structured loyalty programme that could systematically improve client retention and referral rates beyond ad-hoc relationship management.
In this Kerfuffle Supplier Spotlight on Vaboo, Jonathan Stein, Founder of Vaboo, walks through how the loyalty rewards platform is designed to solve the retention gap most estate agencies experience after a transaction closes. Jonathan explains that Vaboo is purpose-built for the property sector, which means agents can implement it without disrupting existing workflows. By embedding rewards into the client relationship, agencies shift from transactional interactions to ongoing engagement — creating a measurable retention model that drives repeat business and referrals. The spotlight highlights how Vaboo differentiates agencies in competitive local markets by giving clients a compelling reason to remain loyal.
Key points
- The session introduces the then-current free-to-sign-up platform and distinguishes it from the paid service.
- The marketplace section lets agents promote their own products, services and local partners.
- The presentation sets out the intended goals: customer value, brand engagement and additional commercial opportunities.
- Embeds a branded loyalty rewards programme directly into agency client relationships
- Structures ongoing client engagement so retention becomes measurable and repeatable
- Encourages word-of-mouth referrals by giving clients tangible rewards for their loyalty
- Integrates smoothly with existing agency processes without adding operational complexity
- Builds long-term brand differentiation in competitive local property markets
Loyalty isn't just a nice-to-have — it's a business model. Vaboo gives estate agents a structured rewards programme that keeps clients coming back and referring friends, turning what used to be a one-off transaction into an ongoing relationship. The platform is built specifically for how estate agencies work, so it fits naturally into existing workflows.