Kerfuffle Agent Testimonial - View Agent - New Landlords
Gary Horgan, Director, Martin&Co
Martin&Co needed their online reputation to actively generate new landlord leads without relying solely on outbound sales activity.
For Martin&Co's Gary Horgan, a telling moment came when a new landlord arrived already convinced — having spent considerable time reading the firm's reviews on View Agents before ever picking up the phone. This illustrates precisely how View Agents transforms an agency's reputation from a passive asset into an active lead-generation tool. By maintaining a rich, credible bank of client reviews, Martin&Co now attracts landlords who have already made their decision before the first conversation.
Key points
- Gary describes winning a landlord who compared local agents’ Google reviews; this is not evidence that View Agents alone generated the instruction.
- New landlords self-qualifying through review research before making contact
- Inbound enquiries arriving already sold on the brand
- Reviews acting as a 24/7 passive sales tool for new business
- Reduced sales friction — prospects arrive warm and informed
We had a new landlord come to us who had spent weeks reading every single review before they even picked up the phone. Our reputation on View Agents had already done the selling for us.