Kerfuffle Agent Testimonial - View Agent - Positive Competitive Culture
Gary Horgan, Director, Martin&Co
Martin&Co wanted to foster internal motivation and a performance-driven culture without resorting to pressure-heavy sales tactics or commission-only incentives.
Gary Horgan at Martin&Co found that View Agents created an unexpected cultural benefit: a genuinely positive competitive spirit within the team. By making individual review scores visible and trackable, View Agents turned reputation-building into a team sport — one where agents motivate each other through friendly rivalry rather than top-down pressure. This organic competitive culture has become one of the most valued aspects of the platform for Gary's business.
Key points
- Reviews are shared across the team to recognise individuals and encourage healthy competition.
- Positive customer feedback gives property managers recognition and helps team morale.
- Positive competitive culture established across the team
- Agent engagement with review performance measurably higher
- Friendly rivalry replacing top-down performance pressure
- Team morale boosted through visible, fair comparison metrics
There's a genuine buzz in the office around who's got the best reviews this month. View Agents has created a competitive culture that feels positive rather than pressured.
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Kerfuffle Agent Testimonial - View Agent - Positive Competitive Culture