Homewise Ltd is a family-run property expert based in the UK, dedicated to helping individuals aged 60 and over find their ideal retirement homes. Founded in 1971 by Reg and Karen Neal, the company has maintained its family identity for over 50 years, now led by their sons Mark, Sean, and Justin Neal. Homewise specializes in the Home for Life Plan, which allows seniors to purchase homes at discounts of up to 59% from market value, ensuring rent-free and mortgage-free living for their lifetime.