Find agents
Agents come to Kerfuffle to compare, review and buy proptech, and for exclusive deals they can't get anywhere else. Your brand is there when they're looking.
Kerfuffle · Connecting proptech with the agents who buy it
From cold to customer.
Kerfuffle isn't a directory or an ad slot. It's an innovative marketplace built around how agents actually choose technology, and it gives suppliers more ways to be found, trusted and chosen.
Agent pain-solver email
SMS nudge
Relevant eGuide
GEO + SEO content
Supplier video / LinkedIn
Hot Topic panel
Paid social
Unissu PR & news
Landing pages
PropTech That Pays demos
Exclusive Deals Hub listing
Meta ads & retargeting
Unissu webinars & live streams
Tracked campaign links
Expert sales follow-up
Reviews & star rating
Quarterly results report
20,000+Estate agents
ExclusiveSupplier deals
PaidAgent demos
TrackedEvery lead
Kerfuffle works differently.
Most platforms sell proptech businesses impressions. We help you find estate and letting agents, talk to them and connect with them, then turn that interest into paying customers.
Get in the room
Bid for agents' time through PropTech That Pays, where agents are paid to take your demo. Meanwhile, we talk to agents about the issues that matter to them, with your product positioned as the answer.
Stay in front of them
We pay for Meta ads that put your brand forward as the solution, and retarget agents at every stage. On Unissu you can host news, blogs, videos and webinars, and see exactly who engaged.
Follow up and close
Our expert sales team follows up warm interest, backed by systems that track every lead from first click to conversation.
Your marketing, connected to a full year of relevant agent conversations.
Kerfuffle brings together editorial, guides, campaigns, events, paid activity and always-on visibility so your brand has more opportunities to be useful, visible and remembered.
Why Kerfuffle
The place agents go to get proptech right.
20,000+ estate agents are ready to hear from you.
01
Innovative by design
Editorial-led campaigns, tracked engagement, Ai-assisted review tools and paid demo programmes. We're always building new ways to connect agents with the right suppliers.
02
Exclusive deals, only here
Kerfuffle is the only place agents get exclusive supplier deals. That gives agents a reason to come back, and gives you a ready-made reason for them to act.
03
One source of truth
Supplier profiles, independent agent reviews, deals, guides and news, all in one place. Agents don't need to piece it together from ten different websites.
04
Agents paid to take your demo
Through PropTech That Pays, agents get paid to take a demo with suppliers. So you're speaking to agents who have chosen to give you their time.
A full-year marketing strategy
Built to keep your brand visible, relevant and connected to real agent demand.
Kerfuffle combines always-on presence with planned editorial opportunities and campaign moments throughout the year. That means your brand can show up in the right conversations, with the right formats, at the right time.
Always-on visibility
Stay present between campaign moments.
- Supplier profile, reviews and star rating
- Deals Hub visibility and referral opportunities
- Relevant eGuide inclusion
- Unissu publishing for suitable PR, news and thought leadership
Planned campaign opportunities
Build bigger moments around your commercial priorities.
- Campaign activity planned against relevant agent themes
- Email, social, paid, SMS, content and events used where they add value
- Hot Topic Panel and guide opportunities where relevant
- Tracking, reporting and sales follow-up to support warmer conversations
Each Gold campaign follows a proven Kerfuffle campaign format
Campaigns are built from a defined set of Kerfuffle assets and workflows so delivery stays consistent, efficient and scalable across the year.
Targeted Kerfuffle email
Relevant SMS nudge
Deal / offer activation
eGuide feature
Hot Topic opportunity
Webinar add-on · price on request
Paid promotion
PropTech That Pays
Landing page / clear CTA
Webinars: available as a paid add-on, price on request.
How the year comes together
One connected marketing ecosystem.
Your Kerfuffle presence can span editorial, campaigns, guides, paid activity, events and always-on visibility, all planned to work together rather than in isolation.
1
Agent pain point
Every campaign starts with a real issue agents are facing: valuations, instructions, compliance, marketing, efficiency and more.
2
One topic, multiple channels
The same issue runs through email, SMS, GEO + SEO content, paid promotion, social, video and relevant eGuides.
3
Topic-led Hot Topic panels
Simon Whale and industry experts deepen the conversation with useful discussion rather than a standalone supplier pitch.
4
Track, measure & call
Campaign URLs, website traffic and email engagement help identify genuine interest for follow-up by the sales team.
5
Always-on exposure
News, blogs and Unissu give suppliers year-round visibility beyond the weekly campaign cycle.
The new asset mix
Your brand can show up in more useful ways.
Not every campaign needs every format. We choose the mix that fits the topic, the audience and the action we want agents to take.
Editorial planning
The year is planned. Your brand slots into the right conversation.
Think editorial calendar, not content vending machine. Each editorial theme has a clear agent-facing question. We then build the most relevant content and campaigns around it.
Theme
Agent focus
Make Lettings Easier
Deposits now: what changed and what to check
Data & Compliance
AML and ID checks: what good looks like
Build A Better Business
Hiring and keeping good negotiators
Run Your Agency Better
Is your CRM costing you instructions?
Ai & Automation
Where Ai actually saves agents time
Win More Instructions
Win the instruction before the portal
Our editorial calendar runs across the year and is managed centrally by Kerfuffle. Themes and timings are planned in advance and may evolve as the market changes. Speak to your account manager to see the current editorial calendar and identify the strongest opportunities for your brand.
Jargon buster
New here? The key terms, in plain English.
- PropTech That Pays
- Our programme where agents get paid to take a demo with a supplier. Your invites are how you bring agents into it.
- Exclusive deals & the Deals Hub
- Supplier offers available only to Kerfuffle agents, all listed in one place on the Deals Hub.
- Kerfuffle reviews & star rating
- Independent reviews from agents who use your product, shown on your supplier profile.
- View Agents review service
- A review tool for your agency clients: it gathers their reviews in one dashboard, suggests replies, benchmarks against competitors and sends automated review requests.
- eGuides
- Themed downloadable guides for agents on a single topic. Suppliers who fit the topic can feature inside.
- Hot Topic panels
- Expert panel discussions led by Simon Whale on the issues agents care about. Relevant suppliers can join the conversation.
- Unissu
- A proptech news and thought-leadership platform where you can publish your own PR, news, blogs, webinars and live streams.
- Campaign activation
- A planned campaign built around one agent issue and run across email, guides, social, paid promotion and sales follow-up. Gold includes four a year.
- MOT call
- A free annual check-in with our experts to review your Kerfuffle presence and spot quick wins.
- Suppliers wishlist
- A free list of what you're looking for from Kerfuffle, so we can match you with the right opportunities as they come up.
Supplier packages
Choose your level of presence and campaign access.
Bronze gets you listed for free. Silver keeps you visible, credible and discoverable between campaign moments. Gold adds four planned campaign activations, sales follow-up, paid promotion, reporting and deeper editorial inclusion.
Get started
Bronze
Free
For suppliers who want to be discoverable and build independent proof.
- Claim your page: supplier profile / landing page
- Free MOT call with our experts (1 x year)
- A free suppliers wishlist
- Kerfuffle reviews and star rating
- Dashboard access to keep your profile current
- Access to Kerfuffle Awards
Always-on presence
Silver
£99 PCM
For suppliers who want regular visibility, proof and relevant editorial inclusion.
- Supplier profile, reviews and star rating
- Review widget, review nurture tool and NPS
- Access to the View Agents review service
- Pulls Google, Trustpilot and Facebook reviews into one dashboard
- Ai-suggested replies written in your brand's tone
- Benchmarks ratings, review volumes and reply rates against local and national competitors
- Automated review requests via CRM integrations such as Street.co.uk
- Public branch profiles and website review widgets
- 25 PropTech That Pays invites
- Agent referrals and leads
- Listing on the Kerfuffle Deals hub
- Direct self-publishing access on Unissu for PR and blog/news stories
- Schedule tracked webinars and live streams on Unissu, and see who watched
- Eligible for relevant Kerfuffle guides
- Half page in each relevant Kerfuffle eGuide
- Campaigns available as add-ons
Planned growth
Gold
£349 PCM
For suppliers who want Kerfuffle actively planning and building demand with them.
- Supplier profile, reviews and star rating
- Review widget, review nurture tool and NPS
- Access to the View Agents review service
- Pulls Google, Trustpilot and Facebook reviews into one dashboard
- Ai-suggested replies written in your brand's tone
- Benchmarks ratings, review volumes and reply rates against local and national competitors
- Automated review requests via CRM integrations such as Street.co.uk
- Public branch profiles and website review widgets
- Kerfuffle Awards eligibility
- Agent referrals and leads
- Listing on the Kerfuffle Deals hub
- Direct self-publishing access on Unissu for PR and blog/news stories
- Schedule tracked webinars and live streams on Unissu, and see who watched
- Eligible for relevant Kerfuffle guides
- Full page in each relevant Kerfuffle eGuide
- Four campaign activations per year
- Sales follow-up on each campaign
- SMS marketing where relevant
- Paid Meta promotion included within Gold campaigns
- Opportunity to join relevant Hot Topic Panels
- Website URL tracker to inform sales follow-up
- Reports showing which agencies clicked within your email
- Happy client Success Landing Page opportunity
- Preferential PropTech That Pays rate
- 100 PropTech That Pays invites
- Quarterly results report
Package inclusions above are aligned to the approved Kerfuffle 2.0 package deck. Bronze is the free entry tier; Silver is the always-on £99 package; Gold is the £349 campaign-led package. Both paid packages include access to the View Agents review service.
Not sure which package best fits your plans?
Plan it with your account manager
Your account manager can show you the editorial calendar and map your launches, offers and priorities against the year.
Gold campaign activations
Four focused campaign moments across the year.
Gold members receive four planned campaign activations each year, aligned to commercial priorities, relevant agent themes and the strongest opportunities in the Kerfuffle calendar. Each activation follows the same defined Kerfuffle campaign framework so delivery can be planned and automated consistently.
And it is joined up
- Kerfuffle frames the message in the language agents are already engaging with
- Activity is coordinated across the relevant channels, rather than released in isolation
- Campaign links and engagement are tracked
- Genuine interest can be handed to the sales team for useful follow-up
- Quarterly planning keeps the next campaign tied to your real commercial priorities
Built for long-term visibility
A full year of opportunities to be seen, trusted and remembered.
Your Kerfuffle presence is designed to work across the year, combining always-on credibility with relevant editorial features, campaign moments, guides, events, referrals and follow-up.
Maintain an always-on Kerfuffle presence through your profile, reviews and platform visibility.
Share useful news, proof, stories and offers through the right Kerfuffle and Unissu channels.
Appear in relevant eGuides and editorial themes where your expertise adds value.
Gold members receive four planned campaign activations across the year.
Campaign engagement, reporting and follow-up help create stronger commercial opportunities.
FAQ
Everything you need to know.
What does the new package structure give me?
Silver members get a strong always-on presence through the platform, reviews, referrals, relevant eGuides, Unissu and other ongoing activity. Gold members also receive four planned campaign activations each year, with campaign support, follow-up and reporting.
Can I still publish news, PR and thought leadership?
Yes, through Unissu. Silver and Gold suppliers receive direct Unissu publishing access for suitable PR, news and thought leadership. Supplier news is self-published on Unissu; it is not posted to Kerfuffle as part of the package.
Can I still do a webinar?
Yes. Webinars and Hot Topic panels remain valuable when the subject is relevant to agents. For Gold members, a webinar can form part of one of the four planned campaigns and be supported by the surrounding content, promotion and follow-up rather than standing alone.
Will competitors sometimes appear in the same theme?
Yes. Kerfuffle's editorial calendar is led by the problem agents are trying to solve, so more than one relevant supplier may appear within a theme or guide. Gold membership gives you deeper inclusion, priority opportunities and planned campaign access rather than artificial exclusivity around every topic.
How do you turn engagement into leads?
Campaign URLs, email engagement and website activity help us see where there is genuine interest. That gives the sales team a better reason to follow up: not “we posted your logo”, but “this agent engaged with a topic your product solves”.
Want to see where your brand could fit?
Speak to your account manager
Speak to your account manager for the current editorial calendar and upcoming campaign themes.
Plan the year with us
See the editorial calendar. Find your strongest moments.
Speak to your account manager about your priorities, launches, proof points, customer stories and strongest offers. They can walk you through the current editorial calendar and help identify the best opportunities across the year.
Talk to us
Ask about a package or the editorial calendar
Leave your details and your account manager will be in touch.