KnowYourMarket provides property market intelligence for UK estate agents and property professionals. Their data platform tracks local market activity, competitor performance, and sector trends, giving agents the evidence base to make better decisions on valuation, marketing, and prospecting strategy.
Estate agents who understand their local market in granular detail - which postcodes are turning over fastest, which competitor is winning listings you should be winning, what the time-on-market trend looks like this quarter - can make better decisions on pricing, marketing, and prospecting than agents operating on experience and intuition alone. KnowYourMarket provides that intelligence.
Without competitor data, you cannot identify whether the loss is caused by pricing, marketing, product offering, or a specific competitor's behaviour. KnowYourMarket makes the competitive picture visible so you can respond to it.
Data-supported valuations are more defensible than instinct-based ones. KnowYourMarket's market intelligence gives valuers the evidence base to support recommended pricing with local trend data.
Prospecting into postcodes where turnover is low and competitor density is high wastes marketing spend. KnowYourMarket's data helps agencies target prospecting at the areas where the opportunity is greatest.
Fee strategy decisions made in isolation from market data risk either underpricing or losing instructions to a competitor who is more competitive in your target segments. Market intelligence informs a better fee strategy.
KnowYourMarket's platform is built around the intelligence needs of an active estate agency - from postcode-level market data through to competitor performance tracking and strategic reporting.
Real-time and historical data on listing volumes, sale rates, time on market, and price movements at postcode level. Your team knows exactly what is happening in the market before a vendor asks.
Data on competing agencies in your area - listing volumes, sale success rates, average days on market, and fee indicators where available. Know who your real competition is and where they are winning against you.
Identify the postcodes and property types where turnover is highest, competitor presence is thinnest, and your agency has the best opportunity to win new instructions. Data-driven prospecting instead of geographic guesswork.
Pull market data at the point of valuation to support your pricing recommendation with specific, local evidence. Comparable evidence that is more current and more granular than portal searches alone.
Monthly and quarterly reporting on market trends at local, regional, and national level. Formatted for use in vendor communications, social media market updates, and internal strategy review.
KnowYourMarket also provides intelligence for the self-storage sector and specialist property markets. Agents working across different property types can access sector-specific data through the same platform.
KnowYourMarket is designed for rapid adoption - your team can be accessing market intelligence data within days of getting started.
Your agency identifies the postcodes and property types that represent your core market. KnowYourMarket configures the data view around your geographic focus.
Your team accesses the KnowYourMarket platform to review current market activity, competitor data, and trend reports. The interface is designed for busy estate agency professionals, not data analysts.
At valuation stage, pull current market data for the relevant postcode and property type. Support your pricing recommendation with specific, current evidence rather than relying on portal searches or historical recall.
Use the prospecting intelligence to identify which postcodes should be the focus of your marketing activity in the next month. Prioritise spend on the areas where data shows the greatest opportunity.
Monthly market reports from KnowYourMarket inform your agency's strategy review. Track your own performance alongside market trends and adjust your approach based on evidence.
KnowYourMarket is a verified Kerfuffle partner. Members who come via Compare The PropTech get the Kerfuffle account manager involved before any commercial discussion.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
KnowYourMarket pricing is based on the number of postcodes, data depth, and features required. Your Kerfuffle account manager helps scope the right level of access for your agency.
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A 30-minute walkthrough of the KnowYourMarket platform showing local market data, competitor performance tracking, and how the intelligence translates into actionable decisions for valuation, prospecting, and fee strategy.
How KnowYourMarket's platform turns local property data into competitive advantage - covering valuation evidence, prospecting targeting, competitor analysis, and how the trend reporting helps agencies get ahead of market shifts.
KnowYourMarket was developed to address a persistent gap in the estate agency data landscape: agents had access to national statistics and portal data, but not the granular, localised intelligence that would actually change how they made decisions on valuations, prospecting, and competitive positioning. The platform is built to be accessible to estate agency professionals who are not data scientists, translating complex market data into actionable insight.
KnowYourMarket is part of the PropTech That Pays Back initiative - a Kerfuffle programme that rewards UK estate agents with kredits for actively using the tools they invest in, not just signing the contract. See KnowYourMarket's pay-back terms and what other agents are saying.
Local data, competitor intelligence, and prospecting insight - in one platform. Talk to Kerfuffle and get the introduction.
Want to talk through how KnowYourMarket would work for your team?
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