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The land and new homes revenue stream most independent agents are leaving on the table.

The Land and New Homes Network is a national network of non-competing independent estate agents, established to help members develop profitable land and new homes businesses. With strong government demand for new homes and a growing developer market, the Network gives independent agents the tools, training and connections to participate.

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52 reviews
Kerfuffle verified - 5.0 stars
#222
Rank #222
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5.0
5.0 stars
Average Kerfuffle rating
The new homes opportunity problem

Land and new homes is a growing market. Independent agents without the right connections are watching it from the outside.

The new homes market - driven by government targets, developer demand and shifting buyer preferences - represents a significant and growing revenue stream for estate agents. Most independent agents lack the developer relationships, specialist knowledge and national network to participate effectively. The Land and New Homes Network exists to change that.

We want to move into land and new homes but do not know where to start.

Most independent estate agents have the local knowledge and client relationships that new homes developers need - but not the developer contacts or specialist knowledge to convert that into new homes instructions. The Network provides both.

We are missing out on development sites going to other agents.

Land opportunity identification and developer relationship management are skills that take time to develop independently. Network membership gives agents access to established developer relationships and the training to maximise them.

We do not have the resources to compete with national new homes agents.

National new homes agencies have scale, developer relationships and specialist resource that independent agents struggle to match individually. Network membership gives independents collective scale while maintaining territorial exclusivity.

We are handling new homes instructions without the right support.

Agents taking on new homes instructions without specialist support risk under-pricing, marketing complexity and developer relationship management challenges. The Network provides training and resources to handle new homes professionally.

How the Land and New Homes Network works for member agencies

Six ways Network membership builds a profitable land and new homes business.

The Land and New Homes Network gives independent agents the tools, knowledge and connections that turn a potential new homes business into a sustainable revenue stream.

1

Territorial exclusivity

One member per area. When you join the Network, your territory is exclusive to you - no competing member agent will receive the same developer connections or land leads for your patch.

2

Developer relationships and land pipeline

Network members gain introductions to national and regional house builders and developers who are actively seeking agent relationships in member territories.

3

Training and qualification programme

Structured training covering land identification, planning basics, new homes pricing, developer contracts and new homes marketing. The knowledge base for running a credible new homes operation.

4

Sales and marketing tools

Marketing materials, sales suite support, portal listing strategy and show home marketing resources specifically developed for new homes.

5

Lettings strategy for new developments

New homes are a source of long-term lettings portfolio growth. The Network provides guidance on converting new homes buyers and developer relationships into managed property lettings.

6

National network access

Connection to other non-competing member agents for referrals, collaboration on cross-regional developments and shared intelligence on market trends.

Your journey with Land and New Homes Network

From first contact to results - five steps.

Most agencies are up and running quickly. Here is how it typically goes.

1

Membership enquiry

A conversation about your current agency, your local market and whether your territory is available in the Network.

2

Territory confirmed

Your area is assessed for Network availability. If your territory is available, membership is confirmed and exclusivity established.

3

Onboarding and training

You complete the Network's training programme on land, new homes and developer relationships. You get access to the member resource library and developer introductions.

4

First developer meetings

Network facilitation of introductions to house builders and developers operating in or targeting your territory.

5

First instructions and ongoing support

Your first land or new homes instructions come in. Ongoing training, resource access and Network support continue as your new homes business grows.

The Kerfuffle member offer

What Kerfuffle members get with the Land and New Homes Network

As a supplier on Kerfuffle and Compare The PropTech, Land and New Homes Network works with your Kerfuffle account manager to ensure members get the best possible commercial terms before anything is signed.

What Kerfuffle members get

  • Priority territory availability check for Kerfuffle member agencies
  • Named Kerfuffle account manager throughout
  • Member-only commercial terms reviewed before signing
  • Access to peer reviews from Network member agents
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Bespoke deal
Agreed with your Kerfuffle account manager

Commercial terms, scope and onboarding timeline are agreed per agency. Book a call and the team will scope it live - with your Kerfuffle AM in the room.

More on Kerfuffle

Dig into the data before you book a demo.

The Land and New Homes Network has 52 verified agent reviews at a perfect 5.0 on Kerfuffle. Read what member estate agents say about the developer connections, the training quality and the new homes revenue they have built through Network membership.

52
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Book a demo

Find out if your territory is available and what the Network would mean for your agency.

A conversation about the Network membership structure, your local land and new homes market opportunity and whether your territory is available for membership.

On demand
Book now
30 min + Q&A
Live with the Land and New Homes Network team

Find out if your territory is available and what the Network would mean for your agency.

A conversation about the Network membership structure, your local land and new homes market opportunity and whether your territory is available for membership.

LNH
Land and New Homes Network Team
National network for independent agents in land and new homes - Marlborough, Wiltshire
Visit Land and New Homes Network to book a demo →
Frequently asked questions

What agents ask before getting started.

Is the Network open to all estate agents?
The Network is open to independent estate agents who are not part of a national franchise. Territorial exclusivity means only one agent per defined area can join, so availability in your specific territory should be checked at the outset.
What developer connections does the Network provide?
The Network has established relationships with national and regional house builders and developers who are actively seeking agent partnerships across the UK. Member agents receive introductions to developers operating in or targeting their territory.
Is this for sales, lettings or both?
Both. The Network supports new homes sales instructions and provides guidance on converting new homes buyer and developer relationships into managed lettings portfolio growth.
What does the training programme cover?
Training covers land identification and planning basics, new homes pricing and developer contracts, sales suite and marketing, portal strategy for new homes listings and lettings strategy for new developments.
How do we access the Kerfuffle member deal?
Book through this page and mention Kerfuffle or Compare The PropTech. Your Kerfuffle account manager will be part of the discussion.
About Land and New Homes Network

About Land and New Homes Network

The Land and New Homes Network was founded in 2016 in Marlborough, Wiltshire, to solve a specific problem: the growing new homes market was accessible to national agents but structurally difficult for independent agents to participate in profitably. The Network's territorial model - one member per area, non-competing - gives independent agents the collective scale, developer connections and specialist training to compete effectively in land and new homes.

2016
Founded to serve independent agents
Exclusive
One member agent per territory
National
Developer and land pipeline access
52
Kerfuffle reviews at 5.0 stars
Pays You Back

PropTech That Pays Back - a Kerfuffle initiative.

A small group of suppliers on Compare The PropTech participate in PropTech That Pays Back - a Kerfuffle programme that rewards estate agents with kredits when they actively use the tools they invest in. See which suppliers are participating, what agents are saying, and how to start earning back on your subscriptions.

See PropTech That Pays Back suppliers → Register your agency →

The land and new homes revenue stream that belongs in your agency.

Kerfuffle members get member-only commercial terms, prioritised onboarding and a named account manager throughout. Book a Zoom with the Kerfuffle team to talk through the options.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

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